Apple's 'Designed by Apple in California' book now available in more countries
Apple's recently released photo-book, "Designed by Apple in California," is now available in a number of additional global markets, continuing an expansion from what was initially a limited run.
Some of the new countries include Brazil, Canada, Italy, the Netherlands, New Zealand, Norway, Ireland, Spain, Sweden and Singapore. The book can be ordered online and in some cases purchased directly from local Apple retail stores. In Canada, for instance, the book is already available at the Yorkdale outlet in Toronto.
"Designed by Apple in California" originally shipped in Nov. 2016, and has since come to a number of regions beyond Apple's U.S. home, such as Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, and the U.K. Retail availability was highly restricted at first, confined to high-profile U.S. Apple stores and a handful of international locations.
The book is available in 10.2-by-12.8- and 13-by-16.3-inch formats, with U.S. prices of $199 and $299, respectively. Each features 450 product photos by Andrew Zuckerman, cataloging 20 years of Apple products including Macs, iPhones, iPods and more, sometimes breaking them down into individual components.
Though it's not clear how well the title is selling, it was immediately parodied in the media. Some critics accused it of being expensive, self-promotional, and/or a collection of images that can often be found online for free.
Some of the new countries include Brazil, Canada, Italy, the Netherlands, New Zealand, Norway, Ireland, Spain, Sweden and Singapore. The book can be ordered online and in some cases purchased directly from local Apple retail stores. In Canada, for instance, the book is already available at the Yorkdale outlet in Toronto.
"Designed by Apple in California" originally shipped in Nov. 2016, and has since come to a number of regions beyond Apple's U.S. home, such as Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, and the U.K. Retail availability was highly restricted at first, confined to high-profile U.S. Apple stores and a handful of international locations.
The book is available in 10.2-by-12.8- and 13-by-16.3-inch formats, with U.S. prices of $199 and $299, respectively. Each features 450 product photos by Andrew Zuckerman, cataloging 20 years of Apple products including Macs, iPhones, iPods and more, sometimes breaking them down into individual components.
Though it's not clear how well the title is selling, it was immediately parodied in the media. Some critics accused it of being expensive, self-promotional, and/or a collection of images that can often be found online for free.
Comments
I also have the older SO FAR book. It too is large, but a more reasonable size and weight. It also has more text, which is to my liking. The new book contains only shots of new machines Apple has made, and there is almost no text in it.
The only merit I see in actually buying this new book from Apple is if you think there will be a good resale value for it someday. People buy crazy things, so who knows!
I work in the design industry and am impressed with the print detail and materials used.
It's not to everyone's taste, but if you appreciate quality you will like this.
Despite what's previously been said, this is not a 'coffee table' book. And even if it was, the price of other 'coffee table' books is irrelevant. There are cheaper books, cars, homes, computers. So what.
This is a design book. Those in the profession of design have several books of this type, all more costly than most anything you'd shop for at your local B&N. They're used as text books/reference books far more often than as 'coffee table' books.
If someone wants to buy one for their coffee table to impress others or for their own personal enjoyment, Apple has made it easy. It's an expensive book, even for those who'd claim they can appreciate the quality of a good book. This is a really, well done, exquisite work of art. Not everybody can appreciate it, nor has too. The Mona Lisa is an incredible work of art to some. To others 'It's some old broad and she isn't even smiling. You call THAT a smile?? I can get a copy for $5 on the street!!' That it's not for everybody doesn't mean it's not for anybody.
Call it what you will, as your motives dictate.