With Verizon, Comcast, Spectrum customers still waiting, Cable One joins Apple's Single Si...
Apple has added cable company Cable One to its Single Sign-On feature for iOS and tvOS, while most cable subscribers in the U.S. still can't utilize the feature at all.
Apple on Thursday added Cable One to the list of partners compatible with the Single Sign-On feature. Cable One joins an assortment of other similarly-sized cable companies on the list, alongside major providers DirecTV, Dish, and Sling.
Cable One is based out of Phoenix, Ariz, and serves approximately 750,000 customers in 19 states.
The Single-Sign On feature rolled out with iOS 10.2 and tvOS 10.1, and allows users with an Apple TV or iOS device enter their cable, satellite, or streaming TV credentials once, and have them automatically entered into third-party apps that require subscription account information.
Still missing are a number of major services spanning millions of viewers, such as Google Fiber, AT&T U-verse, Verizon Fios, Charter Spectrum, Cox Cable, and Comcast Xfinity. Based on remarks from the cable companies, the omissions have more to do with the cable companies than Apple.
"It won't be available at launch," Cox representative Todd Smith noted when the feature was in beta testing. "But, we'll keep an eye on it like any other new development."
Apple on Thursday added Cable One to the list of partners compatible with the Single Sign-On feature. Cable One joins an assortment of other similarly-sized cable companies on the list, alongside major providers DirecTV, Dish, and Sling.
Cable One is based out of Phoenix, Ariz, and serves approximately 750,000 customers in 19 states.
The Single-Sign On feature rolled out with iOS 10.2 and tvOS 10.1, and allows users with an Apple TV or iOS device enter their cable, satellite, or streaming TV credentials once, and have them automatically entered into third-party apps that require subscription account information.
Still missing are a number of major services spanning millions of viewers, such as Google Fiber, AT&T U-verse, Verizon Fios, Charter Spectrum, Cox Cable, and Comcast Xfinity. Based on remarks from the cable companies, the omissions have more to do with the cable companies than Apple.
"It won't be available at launch," Cox representative Todd Smith noted when the feature was in beta testing. "But, we'll keep an eye on it like any other new development."
Comments
There's a reason they call it "single sign on" instead of single sign in":
First you sign on to your cable provider in settings.
Then you download available apps.
Then you go into each app individually and click "sign in" and authorize the app to use your single sign on.
THEN you go to the app TV app and authorize the TV app to use content from your newly signed-on apps.
It really should be:
Single sign on in settings
Every new app you download that supports single sign on is automatically authorized (using a token system if necessary to maintain privacy)
TV app automatically pulls in available content
I want to see "DirecTV Now" round up the twelve participants.
The only way for Apple to really take over the TV marketplace with a streaming solution would mean the following would have to happen:
1. They'd need to provide their own internet infrastructure including fiber/coax to as many homes and businesses as they could legally get away with. This would solve the streaming delivery costs imposed by the cable companies who overcharge for internet-only connections.
2. They'd either have to buy out of buy into the major broadcasters, which is what Comcast did with NBC Universal (which should never have been allowed to happen).
3. Apple users need to understand that they'll have to pay as much as they do now to get the same or less because that's how cartels operate and the US broadcasters are an unofficial cartel.
Of course, DTVN credentials would also need to actually work in more than 6 apps.