The typical argument for large companies being rigid is management that can not manage employees that can not be trusted to use their unique intellect. Therefore the solution must be to reduce the company mind power to a managable level, one or two minds.
Apple is an example of the creative time followed by the mismanaged time followed by the creative time followed by the mismanaged time again. The yard stick is there for all to see, the product offerings. Gil did about what Tim is doing. Unfortunately the replacements for the Steve's of the world can not be prepared by the K-12 compulsory education system strangling our great nation. Our nation's education industry has become one or two greedy minds. Our children are as gifted as they have always been. Our nation lacks freedom of education without freedom of education companies like Apple become as limited as the robots that build yesterdays ideas all over the world.
Why Apple still want me to pay $10 to BUY a movie? I do not want to build a movie library. Most of the movies I only like to watch once. Apple executives are not very adaptive to high tech at all. They just live under the glory of Steve Jobs.
Then rent it? And then instead of complaining about the price of the rental, put the blame where its due -- the studios.
Then why Netflix can allow users watch unlimited number of movies with a $10 monthly fee but Apple can't?
Titles on Netflix disappear all the time and the titles are not generally new. But if you actually watched movies as opposed to bitching you would know that. There is often nothing I want to watch on Netflix so I either buy or rent from Apple.
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