Apple's iPhone hits ASP of $695 in record-setting fiscal Q1

AppleInsiderAppleInsider
Posted:
in iPhone edited January 2017
Apple returned to growth during the holiday quarter thanks in large part to iPhone, sales of which hit an all-time high of 78.3 million units with an average selling price of $695, also a record.




According to a U.S. Securities and Exchange Commission filing, Apple sold 78.3 million iPhones during its first fiscal quarter of 2017, generating revenue of $54.4 billion. That works out to an ASP of $695 for the company's main money maker.

By comparison, iPhone ASP sat at $691 in the year ago period and managed just $619 during the fourth fiscal quarter of 2016.

Apple's latest flagship smartphones helped push the needle for the just ended quarter, with strong demand for the larger -- and higher margin -- iPhone 7 Plus seen as a major ASP driver.

During a conference call on Tuesday, Apple CEO Tim Cook said iPhone 7 Plus enjoyed a "higher portion of new product mix than we've ever seen with Plus models in the past."

Earlier this month, analysts found Plus models account for some 42 percent of all iPhone sales in the U.S., up from only 26 percent in 2016. In addition to an apparent preference for the 5.5-inch model, 62 percent of buyers opted for more expensive storage upgrades, pushing potential ASPs higher than ever before.

Comments

  • Reply 1 of 8
    SpamSandwichSpamSandwich Posts: 33,407member
    Whoa! (Insert Keanu Reeves image here)
    watto_cobra
  • Reply 2 of 8
    lkrupplkrupp Posts: 10,557member
    Where’s Gatorguy, where’s Ireland, where’s Sog to tell us how this is bad news and Google is much better?
    mejsricdoozydozenandrewj5790brucemcpscooter63watto_cobraStrangeDayscali
  • Reply 3 of 8
    mejsricmejsric Posts: 152member
    Apple is doomed
    doozydozenwatto_cobracali
  • Reply 4 of 8
    SpamSandwichSpamSandwich Posts: 33,407member
    mejsric said:
    Apple is doomed
    They're doomed all the way to the bank!
    pscooter63watto_cobra2old4funcali
  • Reply 5 of 8
    tundraboytundraboy Posts: 1,878member
    But, but, but I thought the age of the premium-priced lux smartphone is over?  Everyone was saying that iPhone was hemorrhaging market share and that cheap Android ripoffs were stealing customers from Apple.

    Actually, the people saying those were looking at market share percentages and were jumping to wrong, actually stupid, conclusions.  Cheap Android phones were increasing their market share because folks who never owned a smartphone, who cannot afford or are not willing to pay for an iPhone, are finally buying smartphones.  It's still race-to-the-bottom dynamics, nothing new.  iPhone's market at the top end of the smartphone market is intact and in absolute numbers, it will keep on growing as long as there are people who are experiencing income growth across their lifetime.
    doozydozenwatto_cobra2old4funSpamSandwich
  • Reply 6 of 8
    brucemcbrucemc Posts: 1,541member
    tundraboy said:
    But, but, but I thought the age of the premium-priced lux smartphone is over?  Everyone was saying that iPhone was hemorrhaging market share and that cheap Android ripoffs were stealing customers from Apple.

    Actually, the people saying those were looking at market share percentages and were jumping to wrong, actually stupid, conclusions.  Cheap Android phones were increasing their market share because folks who never owned a smartphone, who cannot afford or are not willing to pay for an iPhone, are finally buying smartphones.  It's still race-to-the-bottom dynamics, nothing new.  iPhone's market at the top end of the smartphone market is intact and in absolute numbers, it will keep on growing as long as there are people who are experiencing income growth across their lifetime.
    Yes, it is a simple concept, but one which very few seem to be able to grasp. Apple targets all of their products towards the "high end" of every market they participate in.  This isnt going to change. It would destroy their brand. Apple has become the most profitable company in the world with this strategy. 

    Yes, growth in units will mostly be in the very low end, but i would wager that Apple makes as much profit off of one iPhone 7 as other companies would make off of 100 such low end devices. 
    watto_cobra2old4funSpamSandwichcali
  • Reply 7 of 8
    anantksundaramanantksundaram Posts: 20,392member
    Another passive-aggressive uninformed anti-Apple analyst on CNBC. Here's his gem of an insight: "Q: What will Apple do in 2017?" "A: I have no doubt that they'll do something." Groan. 

    Where do they find these pieces of work!?
    SpamSandwich
  • Reply 8 of 8
    SpamSandwichSpamSandwich Posts: 33,407member
    anantksundaram said:
    Another passive-aggressive uninformed anti-Apple analyst on CNBC. Here's his gem of an insight: "Q: What will Apple do in 2017?" "A: I have no doubt that they'll do something." Groan. 

    Where do they find these pieces of work!?
    They must be simply yanking baristas out of Starbucks for their informed opinions now.
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