Apple's Q1 iPhone numbers knock Samsung out of first place in global marketshare
Apple's record iPhone sales during the December quarter allowed it edge ahead of Samsung and once again become the world's top smartphone vendor, though not for whole of 2016, according to new research data.
Apple's 78.3 million iPhones gave it a 17.8 percent share in the quarter, Strategy Analytics said, barely putting it ahead of Samsung's 17.7 percent driven by 77.5 million units. China's Huawei was a distant third, claiming 44.9 million units and a 10.2 percent share.
Samsung did best in 2016 overall, shipping 309.4 million phones versus Apple's 215.4 million.
But Apple "capitalized on Samsung's recent missteps," Strategy Analytics said, referring to the recall and death of the Galaxy Note 7.
The device was rushed to market in August, and subsequently plagued by dozens of accounts of battery fires, which Samsung later linked to two separate defects. The debacle will ultimately cost Samsung over $5 billion.
The Note line is normally popular with high-end smartphone shoppers, meaning that the Note 7 was likely the decisive factor preventing Samsung from holding onto Q1 marketshare.
High iPhone 7 sales helped push Apple's Q1 revenues to a record $78.4 billion, with net profits of $17.9 billion. Mac sales were up 1 percent, but iPad sales fell 19 percent, continuing a broader decline.
Apple's 78.3 million iPhones gave it a 17.8 percent share in the quarter, Strategy Analytics said, barely putting it ahead of Samsung's 17.7 percent driven by 77.5 million units. China's Huawei was a distant third, claiming 44.9 million units and a 10.2 percent share.
Samsung did best in 2016 overall, shipping 309.4 million phones versus Apple's 215.4 million.
But Apple "capitalized on Samsung's recent missteps," Strategy Analytics said, referring to the recall and death of the Galaxy Note 7.
The device was rushed to market in August, and subsequently plagued by dozens of accounts of battery fires, which Samsung later linked to two separate defects. The debacle will ultimately cost Samsung over $5 billion.
The Note line is normally popular with high-end smartphone shoppers, meaning that the Note 7 was likely the decisive factor preventing Samsung from holding onto Q1 marketshare.
High iPhone 7 sales helped push Apple's Q1 revenues to a record $78.4 billion, with net profits of $17.9 billion. Mac sales were up 1 percent, but iPad sales fell 19 percent, continuing a broader decline.
Comments
News Flash: Every iPhone resembles every other iPhone. No one cares.
It doesn't mean you make more money.
It doesn't mean developers head for your platform first.
It doesn't mean you can make a phone that won't explode in your customers' faces.
Apple should worry about growing their marketshare and maintain their 90%+ market profits. They also really need to make the iPad and MacBooks great again!
Yes, the trick is sustaining it. I think the new iPhones will cause another boost, and maybe whatever comes out of what appears to be the world's longest pipeline.
Oh this is Apple's death knell, 'though not for the whole 2016" Epic Fail!
Also, these charts are misleading bullshit, because Apple sells ONLY high end phones, while Samsung has a million ultra low cost trash models included in this "marketshare". In reality, the difference in Apple's success is much, much larger.
yeah ask fitbit about being the top or the market share pile, market share does not help pay the bill, especially when you have apple sucking all the profits out of the market place. As company you have to worry if Apple walks into your market and your only solution is to cut your price to drive sales. They call it the death spiral for a reason. It is one price cut after another to the bottom.
I wonder is business school today are changing their business strategies around market share of profit share.
Folk, let not forget the only number of any value in Strategic Analytics number are Apple, since we know those numbers are true. No other supplier actually reports their numbers even if they do, they not subject to independent audit as Apple is since any public statement Apple makes has to be back up with real numbers.
Oh, we now know why the google phone was available to purchase, Apple was taking the supply of all the parts and Google could not get their hands on any extra parts total lost opportunity for google.
- Apple: $233B in sales, $53.7B in profits
- Samsung Electronics: $177B in sales, $16.5B in profits (this is of course the year before the Note 7 debacle).
Apple is the most profitable company in the world by total absolute profits (when looking at a single company - Vodafone Group based in the UK with controlling stake in dozens of telecommunications companies - if you consider the profits from all Vodafone operating companies around the globe with VF Group then it is the largest, and Apple is #2 in this case).
For comparison, in 2015 Google (Alphabet) had $16.3B in net profit. Facebook at $3.6B profit in 2015. Both of those businesses of course are growing faster than Apple, but the growth rates are slowing down.
Apple is the big dog on the block, but to listen to most of the media-blog-o-sphere, you would think they are getting kicked by just about anyone that walks by...