McDonald's parodies Jony Ive Apple design videos in promo for 'the STRAW'

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Comments

  • Reply 21 of 31
    JinTech said:

    That straw is actually pretty clever.  The way it's designed it will continue to work even when the fluid level drops below these extra holes.

    And from a marketing perspective, I'd stop by McD to get a cool straw in a nice box.

    I don't like to support McDonalds but how much was it?

    My understanding is that a) it's not out yet, and b) it will be given away free to some customers at some stores who buy the shake.  I look forward to the details so I can camp out at a participating McDs to be first in line (not really, but I would go somewhat out of my way for one).
    I just looked at McDonald's website. They only made 2,000 of these straws so its going to be extremely limited. 

    http://mcdonalds.mwnewsroom.com/US/news-stories/2016/McDonald-s-Creates-Re-engineered-Straws-for-Shamro
  • Reply 22 of 31
    mtbnutmtbnut Posts: 199member
    I do honestly think the self-important Apple videos are long in the tooth. Now that it's become the source of parody, they should move on to something fresher, newer...and less white-background-y.

    How about Ive sitting in a coffee shop, with all the background noise of customers talking, etc., and he's laid back, with new product sitting on table. He's talking straight into the subjective camera, as the person he's explaining it to is you (POV shot).

    Pass me the Clio now...
    edited February 2017 Detnator
  • Reply 23 of 31
    Until this actually ships, this is just vaporware. 
    pscooter63watto_cobraanalogjack
  • Reply 24 of 31
    anomeanome Posts: 1,545member

    We don't get Shamrock shakes here. I drank rather too many of them when I was in the US last year, and I would have liked the opportunity to have it with chocolate.

    At the moment, we've got Honeycomb flavoured shakes, which do occasionally come out of the machine with some chocolate. Tastes remarkably like a Violet Crumble bar.

    I'm not clear on how the straw is supposed to work. Are McDonalds really going to be able to keep the flavours in separate strata? Will it accommodate people who don't want to mix the two flavours (although if they don't want to do that, why did they buy it)?

    Keeping straws is tricky anyway, you can't clean them properly, and putting one you've just used back in your pocket or bag is kind of disgusting. The packaging might help, but then it might not.

  • Reply 25 of 31
    mattinozmattinoz Posts: 2,482member

    If they really copied Ive and Apple the straw would not be included, ship 3 moths late and cost $100.
    It would be included, but missing one or more of the holes for the first generation, yet sold in four different colors.
    I'll wait for 2nd gen straw until they add the sixth hole so I can suck a third layer of flavor. 
    What favour everything at Macca's is so overloaded with unnecessary sugar everything justs tastes sweet.
    Think about it with that massive supply chain advantage and they can't even get fresh bread so they use long life sugar rolls.
    They need to Parody Tim Cook. 
  • Reply 26 of 31
    avon b7avon b7 Posts: 8,006member
    If they really copied Ive and Apple the straw would not be included, ship 3 moths late and cost $100.
    And be thinner and need a dongle!
  • Reply 27 of 31
    avon b7 said:
    If they really copied Ive and Apple the straw would not be included, ship 3 moths late and cost $100.
    And be thinner and need a dongle!
    I want Jet Black straw with liquid auto pump into my mouth with a touch of finger ID.
  • Reply 28 of 31
    avon b7avon b7 Posts: 8,006member
    mtbnut said:
    I do honestly think the self-important Apple videos are long in the tooth. Now that it's become the source of parody, they should move on to something fresher, newer...and less white-background-y.

    How about Ive sitting in a coffee shop, with all the background noise of customers talking, etc., and he's laid back, with new product sitting on table. He's talking straight into the subjective camera, as the person he's explaining it to is you (POV shot).

    Pass me the Clio now...
    They are sleep inducing and need a complete overhaul. Cook and Ive just don't have the vocal dynamics to  grab your interest. Pair that with a film making style that has been ploughed into the ground and people start making fun of you. Mostly in an affectionate way, as is the case for this video, and its fun.

    I like your idea of having Ive speaking directly to camera. If he uses his real voice and not that spaced out style he uses now, all the better.
  • Reply 29 of 31
    CHOCOLATE Shamrock shake? Sounds disgusting.
    It's chocolate and mint. What's not to like? After Eight mints; Andes mints; mint chocolate chip ice cream; Junior Mints; York Peppermint Patties. It's a popular combination. Now "shamrock" flavor doesn't sound appealing at all, so maybe that's what you meant.
    Sounds like "Samsung rock" (or the other rhyming sound) shake. You are right. Disgusting.

    Somewhere somehow a company made a copy with Google style advertisement (Approck?), with half the price, zero profit, and a large share market.
    watto_cobra
  • Reply 30 of 31
    In fairness, this link may not have existed at the time the AI article went up... but the locations are officially posted now.

    (Sadly, I'm nowhere close enough to any of them.)
  • Reply 31 of 31
    It's a fantastic ad for the following reason... McDonalds is already a parody of itself and its products are crap, the so called 'parody' of Ive who is actually really easy to parody well, is parodied in a really cringing way, like a primary schooler might do. Therefore being a crap parody advertising crap food means McDonalds has nailed it.
    watto_cobraxzu
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