Apple's iTunes highlights movies, books & TV shows for International Women's Day [ux2]

in iPod + iTunes + AppleTV edited March 2017
Apple helped mark International Women's Day on Wednesday by promoting related themes and content on its iTunes movie, book, and TV stores. [Updated with Apple Music content]

The movie storefront is highlighting actresses and directors, as well as films with strong female characters, such as "Jackie," "Loving," and "Moana." Normal frontpage sections have also been temporarily replaced with various "Like a Girl" categories, such as "Fight 'Like a Girl'" and "Write 'Like a Girl'."

For TV shows Apple is concentrating on the famous women behind some shows like "Scandal," "Steven Universe," and "Westworld," as well as themes like "Bold Women," "Bold Girls," and women in comedy.

The promotion is less overt on the iBooks Store, simply offering a "More Hidden Figures" section with books about women in science, engineering, politics and other fields, such as "The Glass Universe" by Dava Sobel, and "The Immortal Life of Henrietta Lacks" by Rebecca Skloot.

Apple periodically draws attention to various causes on its online services, often through the iOS App Store, where for instance it recently offered a charity sale for World AIDS Day. The iTunes Store will sometimes host Red Cross donations for disasters.

There are no music or apps promotions for International Women's Day -- why is unclear.

Update: Some special playlists have been added to Apple Music.

Update 2: Apple CEO Tim Cook later tweeted out a message of support, saying, "Women's rights are human rights. Today we celebrate, we speak up and we listen." The tweet was accompanied by a picture of Cook surrounded by what appears to be a group of -- mostly -- female Apple employees.


  • Reply 1 of 8
    So, is this women's day a new annual thing?
  • Reply 2 of 8
    boltsfan17boltsfan17 Posts: 2,162member
    So, is this women's day a new annual thing?
    International Women's Day has been around a long time. This year seems to be the first year people are paying attention to it in the U.S.
    edited March 2017
  • Reply 3 of 8
    calicali Posts: 3,495member
    So, is this women's day a new annual thing?
    They're trying so hard. What's annoying is the store might be this way all week. 

    In other news VUDU may finally support Apple TV!
  • Reply 4 of 8
    SpamSandwichSpamSandwich Posts: 31,334member
    There is an "International Women's Day" and there is an "International Men's Day". The real question is who really cares about something so blandly impersonal and generic?

    Hooray for being born a female or male! /s 

    These "days of celebration" are laughable.
    edited March 2017
  • Reply 5 of 8
    foggyhillfoggyhill Posts: 4,767member
    So, is this women's day a new annual thing?
    It has existed since 1909, but was mostly celebrated by socialist countries until the mid 1960s, but it got wordwide recognition in 1975 when recognized by the UN.
    Its prominence ebbs and flows as the women's movement gains or recedes. In the current political climate, it will no doubt be more focused upon in the next few years.

    Most countries who were communist before have it as a holiday
    It's a national holiday in Russia and the former republics, Vietnam, Cuba, Cambodia, Laos, Afghanistan, Israel and a few African nations.

    Its a non official holday (on par say like mother's day) in
    Most of Eastern Europe.
    A few South American countries, Brazil, Peru
    A few southern european countries like Portugal and Italy
    And a smattering of countries in Africa and Pakistan.

    edited March 2017 Roger_Fingas
  • Reply 6 of 8
    smaffeismaffei Posts: 217member
    Um, aren't women in the USA supposed to not buy anything today? Apple is missing the point.
  • Reply 7 of 8
    flaneurflaneur Posts: 4,511member
    sog35 said:
    Lets see if Apple runs something similiar for International Man's Day in November 18.

    Doubt it.

    I'm kinda sick of Tim Cook getting involved with politics/social issues. But since he's doing great in other aspects, I'll give him a pass.
    It goes back to Steve Jobs saying the personal computer is "a bicycle for the mind," in other words a mind amplifier, and in still other words, a consciousness machine, even a consciousness-raising machine.

    Apple is not only a technology company, it's an intelligence company, because of the nature of the technology they deal in. Intelligence = tolerance and inclusivity. It's Apple's business is to make everybody, no matter who or what they are, smarter enough to appreciate and buy their products. Or to come and work for Apple. Or to develop apps for their platforms.

    You would never know this from this or any other internet forum, because it's the people who don't get it who are the loudest and most numerous when any social subject comes up. Best not to be someone who doesn't get what Steve Jobs saw. But then, he had the advantage of coming of age when there was good LSD around. 

    Oh, and Men's Day is probably reactionary bullshit because there's a Women's Day, Poor men, they're so underpaid and oppressed because of their gender. 
    edited March 2017
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