**Confirmed** Switcher campaign break!
October 15, 2002 11:33AM
edited January 2014
Thank goodness for the switcher ad breaks on Apple's website. I'm kind of tired of seeing them. Anyone else? Jimmy Carter though? Thats cool I guess. <img src="graemlins/bugeye.gif" border="0" alt="[Skeptical]" />
Reply 1 of 16
October 15, 2002 12:15PM
Think different is back? That's weird.
Reply 2 of 16
October 15, 2002 12:29PM
Whoa! Think Different. I thought that campaign was long dead. <img src="confused.gif" border="0">
Reply 3 of 16
not unlike myself
October 15, 2002 12:33PM
Dead or just sleeping? <img src="graemlins/bugeye.gif" border="0" alt="[Skeptical]" />
Reply 4 of 16
October 15, 2002 12:35PM
Think REALLY DIFFERENT. Think Billy Beer!
(oh wait, nobody even knows what I'm talkin' about...)
Reply 5 of 16
October 15, 2002 1:28PM
[quote]Originally posted by Not Unlike Myself:
<strong>Dead or just sleeping? <img src="graemlins/bugeye.gif" border="0" alt="[Skeptical]" /> </strong><hr></blockquote>
Forgive me if I am stating the obvious, for I just woke up, but all of you do realize that the Think Different campaign is dead, and that this one was just revived to congratulate Carter, and that the Switchers will return soon, right?
Reply 6 of 16
October 15, 2002 1:52PM
i think the point here is:
it's apple's website, and apple's old campaign. they can pull it from the mothballs any time they want (remember, "hello, again" from the iMac's 1998 debut? not an exact correlation, but you get the idea)
what i want to see:
macminute is reportng from reuters that the dell "dude" may not be re-signed for dell's next set of commercials.
good idea or not, i would laugh my f'n ass off if apple signed him to a one-off "switch" ad, maybe just for macworld san francisco (like they did with will ferrell).
[ 10-15-2002: Message edited by: rok ]</p>
Reply 7 of 16
October 15, 2002 1:54PM
Reply 8 of 16
October 15, 2002 2:24PM
I don't think "Think Different" was ever dead; it's just taken a less active position. I think most of you would agree that "Switch" is not Apple's mission statement, "Think Different" is.
Reply 9 of 16
October 15, 2002 2:28PM
What message should Geore W. Bush read out this. Guess it's a political statment putting him like that on the Front Page <img src="graemlins/oyvey.gif" border="0" alt="[No]" />
Reply 10 of 16
October 15, 2002 2:56PM
it's only political if you choose to read it that way. but i tend to see it as honoring the man, and what he has done for peace, and housing the unfortunate, among other things. i have to admit it has gotten a lot of people angry though on other boards... he seems to have really pissed a lot of people off for his comments about giving GW the power to go to war. um, if you are an unwavering proponent of PEACE, then of course you're not going to approve of WAR. disagree if you must, but don't act all shocked like this is some sort of surprise. hell, i'm impressed that he has the guts to say the word peace in a very hurt nation that still wants vindication. he knew the uproar this might cause, and still spoke out. i admire that.
[ 10-15-2002: Message edited by: rok ]</p>
Reply 11 of 16
October 15, 2002 3:03PM
[quote]Originally posted by frawgz:
<strong>I don't think "Think Different" was ever dead; it's just taken a less active position. I think most of you would agree that "Switch" is not Apple's mission statement, "Think Different" is.</strong><hr></blockquote>
You got it. While Apple may come up with a variety of campaigns to market it's products, they probably will wave the "Think Different" flag for a while as a company slogan and mission.
Reply 12 of 16
October 15, 2002 3:24PM
I thought Apple was going to bring back "The power to (fill in the blank)" slogan a couple days ago. There was a little icon for iCal and it said "The power to organize your digital life."
I like Think Different more though. They don't have the funnier ads from a few years ago, though, like the snail ad or the "Serious Business Computer" ad. I'd like to see something like that, one that portrays them not as elitist or "complicated," but one that portrays the company as casual and carefree.
EDIT: Whoops, it was actually an icon for iSync that said "The power to synchronize your digital life," which is still up on their site.
[ 10-15-2002: Message edited by: Luca Rescigno ]</p>
Reply 13 of 16
October 15, 2002 3:50PM
I think my favourite Think Different print ad was the tortoise trying to get it on with the GI helmet. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
Reply 14 of 16
October 15, 2002 4:33PM
For those who haven't seen, there are actually two images. The one kelib posted and this one:
Reply 15 of 16
October 16, 2002 10:12AM
It's back to switchers again
Reply 16 of 16
October 16, 2002 2:44PM
I thought Apple's mission statement was:
The Power to Crush the other kids.