New Apple Watch Series 2 ad showcases waterproofing & fitness features
Apple on Friday debuted a new ad, "Live Bright," once again highlighting the fitness-connected features on the Apple Watch Series 2, particularly its waterproofing.
Actors in the spot can be seen hiking, sprinting, and playing sports, as well as doing many other activities that make use of the watchOS Activity and Workout apps. Often though scenes specifically involve water, namely swimming, riding a waterslide, or dashing through a balloon fight.
Only brief interludes focus on other watchOS features, such as the Breathe app or animated emoji.
Apple has placed a heavy emphasis on fitness with the Series 2, both in its design and recent marketing. In addition to being waterproof, the accessory includes built-in GPS for running, cycling, and walking, and comes in a Nike+ edition with a different band and special preloaded software. The band is now available separately.
Very few rumors have emerged about what a third-generation Apple Watch will offer. Apple could be adding LTE, which would allow it to work fully independently of an iPhone. It might also switch from touch-on-lens technology to glass-film, though that's unlikely to have much impact on actually using the device.
Actors in the spot can be seen hiking, sprinting, and playing sports, as well as doing many other activities that make use of the watchOS Activity and Workout apps. Often though scenes specifically involve water, namely swimming, riding a waterslide, or dashing through a balloon fight.
Only brief interludes focus on other watchOS features, such as the Breathe app or animated emoji.
Apple has placed a heavy emphasis on fitness with the Series 2, both in its design and recent marketing. In addition to being waterproof, the accessory includes built-in GPS for running, cycling, and walking, and comes in a Nike+ edition with a different band and special preloaded software. The band is now available separately.
Very few rumors have emerged about what a third-generation Apple Watch will offer. Apple could be adding LTE, which would allow it to work fully independently of an iPhone. It might also switch from touch-on-lens technology to glass-film, though that's unlikely to have much impact on actually using the device.
Comments
That was a bit intense! :-O
My original series serves quite well without either GPS or LTE -- and I am an avid runner and cyclist. Even the waterproofing of the series 2 is no big deal as the original series is waterproof enough for running/cycling in the rain. I just have to remember to take it off when I get into the shower -- although I have heard rumors that Tim Cook showered with his original series (But then, for him, replacing a water logged watch would involve embarrassment more so than a financial loss).
I see the actual advances in the Series 3 will be:
-- start using the band to add functionality (probably by activating the port underneath the band's attachment to the watch).
-- Add sensors such as oxygenation levels, glucose readings, etc....
Measuring oxygenation and glucose readings could revolutionize endurance sports such as marathon running as the biggest handicaps any long distance runner faces is depletion of either of those (It's why runners "carb load" before a race -- to build up their body's supply of glycogen). In fact, managing both of those more precisely could lead to record breaking marathon times...
I do the breathing exercises, get up and walk around when it tells me to, and I make sure I walk 2 miles every day to get the damned rings closed. I have also been known to take a phone call on the watch, but only in the privacy of my own home :-)
And now that theatre mode is here, they've killed off a pretty serious annoyance. Remember all the reports that came out saying that Apple was introducing a mode for using the iPhone in a theatre. Common sense should have told people that Apple wouldn't do that.
The only thing that could make theatre mode better is if it could turn off everyone else's phone as well.