Apple's latest tweet ads for iPad Pro tout Apple Pencil, A10X Fusion chip

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in iPad
Continuing its lighthearted ad campaign based on user tweets, Apple has published a pair of new advertisements ahead of next week's iPad Pro refresh, boasting about the capabilities of the new A10X Fusion chip and the lag-free Apple Pencil.




The latest ad, posted on Friday, explains how the Apple Pencil has an almost instantaneous response time when used with the iPad Pro, making it feel just like using an actual pencil.

In the ad, the explanation is in response to a doubter on Twitter, who asked what the big deal is about the Apple Pencil. At the end of the ad, the user learns how annoying lag can be.



The second ad, posted on Monday, features another user on Twitter declaring to the world that their computer just died. The TV spot then shows the ghost of a Windows PC ascending to the heavens, but not before recommending a new iPad Pro as a replacement.

The iPad Pro is shown connected to a Smart Keyboard, being used with an Apple Pencil, multitasking, and editing advanced graphics.



"You won't miss me at all," the computer's ghost says, before realizing it left its power cord back down on earth.

The new tweet-focused ad campaign has been running since February. The short, humorous ads come in at 15 seconds apiece, and feature real-life depictions of Twitter users holding up physical cards of their tweets.

Many of the ads take aim at Windows PCs, or feature users publicly doubting the capabilities of the iPad only to be proven wrong.

Comments

  • Reply 1 of 10
    slurpyslurpy Posts: 5,062member
    Love the lag one. Hilarious.
  • Reply 2 of 10
    lkrupplkrupp Posts: 6,520member
    Many of the ads take aim at Windows PCs, or feature users publicly doubting the capabilities of the iPad only to be proven wrong.
    This. There are so many naysayers out there making unsubstantiated claims about iOS and iOS hardware that need to have their noses rubbed in it. Same goes for the Siri naysayers.
    ericthehalfbeemacky the macky
  • Reply 3 of 10
    vukasikavukasika Posts: 68member
    I have been using my iPad Pro 12.9 happily since they first came out.  I honestly wasn't expecting it to become my laptop replacement but that's exactly what happened.  I had a Surface Book which I eventually had to concede that I was only carrying around for games I played on Steam that required Windows. Everything I do related to my profession, I am able to accomplish on the iPad Pro.  I have ordered the new 12.9 and honestly, I'm still keeping my "old" 12.9 as an additional mobile resource so now Im ultraportable with two 12.9 inch screens.  
    patchythepiratestantheman
  • Reply 4 of 10
    raptoroo7raptoroo7 Posts: 138member
    I have the iPad Pro 12.9, and just sold it for the new iPad Pro 12.9 no cellular this time, I will just tether and live on. Now I bought the Apple Pencil when it came out, but I have never used it. It just didn't serve any real purpose or use until recently with some of the newer apps I have found. That said, would it friggin kill then to offer a tiny LED to show when its charging and done charging.
  • Reply 5 of 10
    bluefire1bluefire1 Posts: 835member
    Bought the 10.5" iPad Pro today, but not the pencil.
    Got it for the speed, gorgeous display and size.
  • Reply 6 of 10
    GeorgeBMacGeorgeBMac Posts: 3,235member
    Apple needs to be careful presenting the IPad as laptop replacement:
    Yes, it has the power. 
    Yes, it has the keyboard
    Yes, it (will soon) have the file system
    No, it doesn't have a cursor.

    And, that last will make many of the primary academic and business functions a laptop performs a real pain in the neck to do on an IPad -- which amounts to a touchscreen laptop (without a cursor).  

    The danger is that an uninformed user may take Apple at its word and buy an IPad believing that it has all the same functionality as a laptop -- and then be disappointed.  It's not sufficient to produce a great product (which the IPad Pro certainly is).   But, if that great product does not meet expectations, then it is not a great product.  It's a piece of shit.
  • Reply 7 of 10
    thttht Posts: 2,967member
    vukasika said:
    I have been using my iPad Pro 12.9 happily since they first came out.  I honestly wasn't expecting it to become my laptop replacement but that's exactly what happened.  I had a Surface Book which I eventually had to concede that I was only carrying around for games I played on Steam that required Windows. Everything I do related to my profession, I am able to accomplish on the iPad Pro.  I have ordered the new 12.9 and honestly, I'm still keeping my "old" 12.9 as an additional mobile resource so now Im ultraportable with two 12.9 inch screens.  
    If I was a student in a modern world where there was such a thing as e-textbooks, 2 iPads or 2 tablets would be a nice studying solution. One tablet would be the "textbook",and  the other tablet, the notebook or writing assignment.
  • Reply 8 of 10
    geekmeegeekmee Posts: 270member
    I think the problem is defining ones needs... For what my mother does online, a laptop is overkill. No the iPad does not have all the capabilities of laptop, which is what Microsoft harps on. The laptop meets the needs of a small group of people. But a wider group of people use or only need what the iPad does best. The only way Microsoft competes is feature set and Muscle Car overkill. If you are a programmer or a geek your needs match a laptop. The wider audience spends more time on activities that the iPad does best...and it's simpler to operate.
  • Reply 9 of 10
    geekmeegeekmee Posts: 270member
    ...Right tool, for the right job.
  • Reply 10 of 10
    GeorgeBMacGeorgeBMac Posts: 3,235member
    geekmee said:
    ...Right tool, for the right job.
    But, what if that tool could do both jobs equally well?
    Your car radio can be a radio, a CD player, an MP3 player, a speakerphone -- or just an audio system for Apple Music.
    You don't have 5 devices in your dash...

    Apple needs to give the IPad Pro's keyboard a touchpad.
    Without it, its like a car radio that can only play AM stations.  It might be a great radio, but...
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