Apple's first 'Assembled in India' iPhone SE models go on sale in limited run
The first iPhone SE models built in India -- by Apple partner Wistron -- are now on sale in various cities around the country such as Bengaluru, according to local reports.
The devices are marked "Designed by Apple in California, Assembled in India," the Indian Express noted on Monday. In May, a spokesperson told the publication that Apple would initially produce just a "small number" of locally-made iPhones.
Prices appear to be unchanged so far, with the standard 32 gigabyte model selling for about $342 from vendors like Flipkart, maintaining an existing discount from $422. In the U.S., the same phone costs $399.
It's expected that local manufacturing will eventually help bring down the cost of iPhones in India, letting Apple expand its toehold. The company controls just 3 percent of the country's smartphone market, mostly because over 75 percent of phones sold there cost under $250 -- giving rivals with low- to mid-range options, like Samsung, a distinct edge. Almost all phones --95 percent -- sell for less than $500.
In the past Apple has resorted to unusual tactics to compete, for instance selling iPhones considered outdated in virtually every other market. Just this March the company launched a 32 gigabyte iPhone 6.
Indian Prime Minister Narendra Modi is currently on a U.S. tour. On Sunday he attended a roundtable with CEOs like Apple's Tim Cook, and later today he's scheduled to meet with U.S. President Donald Trump.
The devices are marked "Designed by Apple in California, Assembled in India," the Indian Express noted on Monday. In May, a spokesperson told the publication that Apple would initially produce just a "small number" of locally-made iPhones.
Prices appear to be unchanged so far, with the standard 32 gigabyte model selling for about $342 from vendors like Flipkart, maintaining an existing discount from $422. In the U.S., the same phone costs $399.
It's expected that local manufacturing will eventually help bring down the cost of iPhones in India, letting Apple expand its toehold. The company controls just 3 percent of the country's smartphone market, mostly because over 75 percent of phones sold there cost under $250 -- giving rivals with low- to mid-range options, like Samsung, a distinct edge. Almost all phones --95 percent -- sell for less than $500.
In the past Apple has resorted to unusual tactics to compete, for instance selling iPhones considered outdated in virtually every other market. Just this March the company launched a 32 gigabyte iPhone 6.
Indian Prime Minister Narendra Modi is currently on a U.S. tour. On Sunday he attended a roundtable with CEOs like Apple's Tim Cook, and later today he's scheduled to meet with U.S. President Donald Trump.
Comments
Apple only has 15 percent of the market world wide and less than 10% in many markets, doesn't stop them from controlling almost all profits in all those markets.
guess BMW should also just shut down if they can't sell 20% of all cars in a country huh
who the he'll cares if they're market share is 5% if that's 50% of high end market sales 2 billion in profits
that the average asp is low is irrelevant to apple, just like its irrelevant that android phones are less than 200 bucks. That's not their segment
get a clue how real companies work
https://betanews.com/2012/06/05/iphone-market-share-heavily-depends-on-carrier-subsidies/
There are 7.5 billion people in the world. The US accounts for only 321 million of them. If for some reason the US slapped an import tax on Apple for goods manufactured in China, Apple could walk away from the US market entirely without much ling term impact.
Had you also read the previous India related article :
Apple's Tim Cook, other CEOs meet with India's Prime Minister in Washington - General Discussion Discussions on AppleInsider Forums
AI added to that stat :
The iPhone has an ASP hovering at 650 $ or more, i.e. well over the 5% threshold of 500 $ in the India market. So having already 3% of a potential 5% is 60% of their target market share, which is probably closing in on business as usual for most of Apple's markets. That leaves the low to no margin leftovers to all your non-profit organizations selling Android.
Um... what?
Spending on iOS Platform hasn't dropped. Usage on iOS platform hasn't dropped. But the Smartphone sales is still growing in China ( And has since slowed down a lot ), which means Apple is getting a smaller market share, which is where all the news are coming from.
I definitely dont think this is retreating.
India, is a totally different story though. ( Along with Brazil )