…Ive mentioned that he would love to see a rougher lightsaber, spitting sparks. Abrams adapted the idea for the film…
You’re kidding! That’s so random.
It is pretty odd and specific. It actually makes a big difference:
At 1:44 in the 1st clip, 1:29 in the 3rd clip and 0:37 in last, the noise makes the lightsaber sound more fearsome even when it's not being used.
The main Force Awakens trailer above and the movie itself mirrors what is happening at Apple. They have to shepherd a legacy onto a new generation. Some people are critical of the expense and the time taken with the attention to detail but Apple is not intended to be here just for our lifetimes, it has to last as long as possible, 100 years or more. They are laying a foundation for another few generations just like they do with their products and it's one of the most important things they need to do.
One of the Star Wars concept designers talks about their architectural design below:
"When I try to design a history for one of the environments we’re creating, we always try to figure out, “What’s the logic of it? What are the rules with this?” For the Empire, I always considered them like a virus. They would come into an environment, and they would infuse and take over that environment with their technology.
The early version of the Citadel Tower actually was a giant tower that the Death Star would dock into. Even though we knew that we would probably never see that moment in the movie, we thought that it was important to ground the design with that kind of backstory so we could explain later.
The design itself was based on that idea of high security. That this was an Imperial facility where all their data is kept. So graphically, you do see a series of rings that protect the center core."
"During one of our art meetings, I was presenting to George Lucas a bunch of designs, he came in the room and very quickly looked at the whole board and right away identified the two or three that he really liked, not the one that I liked. I finally had the courage to say 'why did you pick those and not this?' and he said 'Doug, the designs have to live by themselves, when you see them on screen, you're not going to be there to explain what it is, the audience has to connect with it right away. They have to know its personality, its function, where the pilot sits, which direction it's going, all those things in less than 3 seconds and if you can do that in a design without any explanation, the design will be that much more powerful.'"
The same principles stand across product design, movies, architecture. So many people don't respect it and it shows through in their products. Apple's products have that instant understanding and intuitiveness because they've designed them with that purpose. It's so good to see that there's a mutual respect between creatives in different industries like this, normally you see a lot of pettiness and rivalry, which stems from outdoing a competitor rather than just doing the best job because you respect the process.
Thanks for posting the whole article. It's also on Google's Newsstand in full for some reason but without the images but needs a subscription in Apple News:
You have to admit the Ive-Abrams light saber is much better cinematically than the older "fluorescent tube light sabers" from the earlier movies. Not sure about the "hilt" design though, but then I always wondered why the combatants don't just whip out a blaster from their concealed carry holster and blast the guy away instead of close quarters swordplay. I also don't get why the Storm Trooper full body armor is so feeble that every shot that touches them kills them (Empire low bid vendor obviously--"Darth, we can fix that by Episode X The Empire's Long Goodbye"). Why wear armor, especially white, it's so hard clean every day. And your leaders wear black. Is it a home and away game day armor look where memos got crossed? My failure of imagination again.
Comments
At 1:44 in the 1st clip, 1:29 in the 3rd clip and 0:37 in last, the noise makes the lightsaber sound more fearsome even when it's not being used.
The main Force Awakens trailer above and the movie itself mirrors what is happening at Apple. They have to shepherd a legacy onto a new generation. Some people are critical of the expense and the time taken with the attention to detail but Apple is not intended to be here just for our lifetimes, it has to last as long as possible, 100 years or more. They are laying a foundation for another few generations just like they do with their products and it's one of the most important things they need to do.
One of the Star Wars concept designers talks about their architectural design below:
http://www.starwars.com/news/designing-an-empire-doug-chiang-on-imperial-architecture-in-rogue-one
"When I try to design a history for one of the environments we’re creating, we always try to figure out, “What’s the logic of it? What are the rules with this?” For the Empire, I always considered them like a virus. They would come into an environment, and they would infuse and take over that environment with their technology.
The early version of the Citadel Tower actually was a giant tower that the Death Star would dock into. Even though we knew that we would probably never see that moment in the movie, we thought that it was important to ground the design with that kind of backstory so we could explain later.
The design itself was based on that idea of high security. That this was an Imperial facility where all their data is kept. So graphically, you do see a series of rings that protect the center core."
"During one of our art meetings, I was presenting to George Lucas a bunch of designs, he came in the room and very quickly looked at the whole board and right away identified the two or three that he really liked, not the one that I liked. I finally had the courage to say 'why did you pick those and not this?' and he said 'Doug, the designs have to live by themselves, when you see them on screen, you're not going to be there to explain what it is, the audience has to connect with it right away. They have to know its personality, its function, where the pilot sits, which direction it's going, all those things in less than 3 seconds and if you can do that in a design without any explanation, the design will be that much more powerful.'"
The same principles stand across product design, movies, architecture. So many people don't respect it and it shows through in their products. Apple's products have that instant understanding and intuitiveness because they've designed them with that purpose. It's so good to see that there's a mutual respect between creatives in different industries like this, normally you see a lot of pettiness and rivalry, which stems from outdoing a competitor rather than just doing the best job because you respect the process.
Thanks for posting the whole article. It's also on Google's Newsstand in full for some reason but without the images but needs a subscription in Apple News:
https://newsstand.google.com/articles/CAIiEHLdMQpfiyuRLUQVMZQk4kQqFwgEKg8IACoHCAow1tzJATDnyxUw54IY
It would be good if Apple could make articles about Apple free in Apple News.