Apple's established 'staircase model' suggests 'iPhone 8' price could reach $1100

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  • Reply 41 of 57
    rogifan_newrogifan_new Posts: 4,297member
    Don’t get greedy Apple. No Apple Watch Edition stupidity. Remember how successful the iPhone SE was in comparison to the 5C. People will pay a “premium” but don’t want to feel like they’re being gouged. Don’t give consumers any reason to think of moving to S8.
    What if Apple is able to "differentiate" the new iPhone Pro/X (8 doesn't make any sense to me) from the regular 7s/7s plus AND people are willing to pay a premium for those differentiating factors? Why would they move to S8 which has its own usability issues (particularly with FPS) apart from having a high price of its own? Those who don't want to pay a premium will go for 7s/7s plus or even 7/7 plus (considering that majority of people who upgrade would be owning models older about 2 years+), isn't it?
    There needs to be a reason for the price increase though and a reason that Apple can clearly articulate why it’s so much more expensive. Just raising the price because they can and some will pay for it doesn’t seem like a good enough reason, I’m hoping Gruber’s theory is right - that the higher price is Apple delivering next years iPhone this year. And I hope the 7S (or whatever Apple calls it) is not just a 7 with new SoC and better camera. I hope it’s a brand new design that makes it desirable for the masses.
    When has an S-series ever been anything but updated internals? It’s never a whole new design. If it were, it wouldn’t be the same number-series. So if it’s a 7s, it’s going to look like the existing 7. 
    Except the 7 wasn’t much of a change from the 6S. It was basically not much more than tweaking the antenna lines and camera bump. There’s no way someone would put a 7 next to a 6S and call it a whole new design. If the 7S looks just like the 7 and the 8 has a starting price over $1000 this will not be another iPhone super cycle.
    What you’re describing (new series resembling previous series) has nothing to do with what I said. I asked you when an S-series ever had a new design, as you’re asking for. The answer of course is never. Because if it was an all new look, it wouldn’t be an [X]s series, it would be an all new series. 
    Right but Apple already deviated from that when they released the 7. Based on the past the 7 should have been an all new design. It wasn’t. 
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  • Reply 42 of 57
    rogifan_newrogifan_new Posts: 4,297member
    starxd said:
    Don’t get greedy Apple. No Apple Watch Edition stupidity. Remember how successful the iPhone SE was in comparison to the 5C. People will pay a “premium” but don’t want to feel like they’re being gouged. Don’t give consumers any reason to think of moving to S8.
    What was stupid about the gold Apple Watch Edition? It was brilliant. They got a ton of press over it, and it gave an aura of luxury and fashion to the whole Apple Watch line. The point wasn't to sell a lot of Editions, it was all about image and branding. It was masterful marketing.
    No there was nothing brilliant about it. It was a joke not brilliant marketing. They got no good press over it just people making fun of Apple. And reading that New Yorker profile of Jony Ive it’s pretty clear that not everyone inside Apple was on board with it. I think it was nothing more than Jony (and Marc Newson) wanted to do a gold watch and Cook said fine just to keep him happy.
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  • Reply 43 of 57
    airnerdairnerd Posts: 693member
    I'll say it now, there is zero chance the iPhone 8 starts at $1200.  There may be models that get that high, but the base version will not.  They will try to keep it below $1k. 
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  • Reply 44 of 57
    There is no way in hell I am going to pay $1100 for a iPhone 8. I don't care if it wakes me up with a gentle kiss on my cheek. It's not worth it. It's a phone.
    I don't care what kind of new gizmos it has on it. Its nothing I need or want that badly.
    I am so done with Apple and their pricing. I have to work on an outdated Mac Pro and that is bad enough. 
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  • Reply 45 of 57
    There is no way in hell I am going to pay $1100 for a iPhone 8. I don't care if it wakes me up with a gentle kiss on my cheek. It's not worth it. It's a phone.
    I don't care what kind of new gizmos it has on it. Its nothing I need or want that badly.
    I am so done with Apple and their pricing. I have to work on an outdated Mac Pro and that is bad enough. 


    Don't you think you are missing the point? If you don't want to get iPhone Pro/X (please don't call that as 8, it won't be), you can very well pickup iPhone 7s/7s plus. There is a reason why Apple is going to release 3 phones, NOT just one phone. Just pickup the best one suited for you.

    StrangeDays
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  • Reply 46 of 57
    avon b7avon b7 Posts: 8,336member
    sog35 said:
    Don’t get greedy Apple. No Apple Watch Edition stupidity. Remember how successful the iPhone SE was in comparison to the 5C. People will pay a “premium” but don’t want to feel like they’re being gouged. Don’t give consumers any reason to think of moving to S8.
    greedy?

    How is increasing the price by $100 in 3 years greedy?

    Look at the cost of Cars the last 10 years.
    This is just my purely personal opinion but when a company is able to accumulate the amount of cash Apple has, stashed around the globe over a 10 year period, then prices are too high and personally I link that pricing to greed.
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  • Reply 47 of 57
    radarthekatradarthekat Posts: 3,944moderator
    avon b7 said:
    sog35 said:
    Don’t get greedy Apple. No Apple Watch Edition stupidity. Remember how successful the iPhone SE was in comparison to the 5C. People will pay a “premium” but don’t want to feel like they’re being gouged. Don’t give consumers any reason to think of moving to S8.
    greedy?

    How is increasing the price by $100 in 3 years greedy?

    Look at the cost of Cars the last 10 years.
    This is just my purely personal opinion but when a company is able to accumulate the amount of cash Apple has, stashed around the globe over a 10 year period, then prices are too high and personally I link that pricing to greed.
    I've piled up, over the past ten years, far in excess of what I'll ever need to live the rest of my life.  I did it by providing a needed service at a competitive price.  Does that make me greedy, or simply successful?  The high end of the Android market includes phones sold at similar prices to the price of the most recent iPhone model.  It just so happens at that highly profitable end of the market, Apple sells far more, for the reason that iPhones are more desireable in several aspects.  That's pure success, not greed.  It's greed that drives Samsung to price some of their phones up around the price of an iPhone, without adding the same level of value.  Try upgrading a Samsung Galaxy multiple years in-a-row to the latest major Android release as it comes available.  That's just the ne example of where the Samsung phone is inferior.  Only greed, bolstered by meaningless hardware specs, can explain the way Samsung operates.  
    StrangeDaysmattinoz
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  • Reply 48 of 57
    avon b7avon b7 Posts: 8,336member
    avon b7 said:
    sog35 said:
    Don’t get greedy Apple. No Apple Watch Edition stupidity. Remember how successful the iPhone SE was in comparison to the 5C. People will pay a “premium” but don’t want to feel like they’re being gouged. Don’t give consumers any reason to think of moving to S8.
    greedy?

    How is increasing the price by $100 in 3 years greedy?

    Look at the cost of Cars the last 10 years.
    This is just my purely personal opinion but when a company is able to accumulate the amount of cash Apple has, stashed around the globe over a 10 year period, then prices are too high and personally I link that pricing to greed.
    I've piled up, over the past ten years, far in excess of what I'll ever need to live the rest of my life.  I did it by providing a needed service at a competitive price.  Does that make me greedy, or simply successful?  The high end of the Android market includes phones sold at similar prices to the price of the most recent iPhone model.  It just so happens at that highly profitable end of the market, Apple sells far more, for the reason that iPhones are more desireable in several aspects.  That's pure success, not greed.  It's greed that drives Samsung to price some of their phones up around the price of an iPhone, without adding the same level of value.  Try upgrading a Samsung Galaxy multiple years in-a-row to the latest major Android release as it comes available.  That's just the ne example of where the Samsung phone is inferior.  Only greed, bolstered by meaningless hardware specs, can explain the way Samsung operates.  
    That's why I made it clear that it was a purely personal viewpoint. However well off you may be, however successful you may be or even however lucky with decisions you may be, I'm sure that Apple's cash hoard could be half of what it currently is and would still be considered amazing.

    Selling iDevices with desperately low capacities and deliberately not offering the next tier up in storage in an attempt to upsell customers to more profitable products isn't something I look favourably on. In my book it's all part of being greedy.

    It's not always a question of being just successful. 

    No doubt just about every company on the planet would like to emulate Apple but depending on how they do it I might say they were equally greedy.

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  • Reply 49 of 57
    avon b7 said:
    avon b7 said:
    sog35 said:
    Don’t get greedy Apple. No Apple Watch Edition stupidity. Remember how successful the iPhone SE was in comparison to the 5C. People will pay a “premium” but don’t want to feel like they’re being gouged. Don’t give consumers any reason to think of moving to S8.
    greedy?

    How is increasing the price by $100 in 3 years greedy?

    Look at the cost of Cars the last 10 years.
    This is just my purely personal opinion but when a company is able to accumulate the amount of cash Apple has, stashed around the globe over a 10 year period, then prices are too high and personally I link that pricing to greed.
    I've piled up, over the past ten years, far in excess of what I'll ever need to live the rest of my life.  I did it by providing a needed service at a competitive price.  Does that make me greedy, or simply successful?  The high end of the Android market includes phones sold at similar prices to the price of the most recent iPhone model.  It just so happens at that highly profitable end of the market, Apple sells far more, for the reason that iPhones are more desireable in several aspects.  That's pure success, not greed.  It's greed that drives Samsung to price some of their phones up around the price of an iPhone, without adding the same level of value.  Try upgrading a Samsung Galaxy multiple years in-a-row to the latest major Android release as it comes available.  That's just the ne example of where the Samsung phone is inferior.  Only greed, bolstered by meaningless hardware specs, can explain the way Samsung operates.  
    That's why I made it clear that it was a purely personal viewpoint. However well off you may be, however successful you may be or even however lucky with decisions you may be, I'm sure that Apple's cash hoard could be half of what it currently is and would still be considered amazing.

    Selling iDevices with desperately low capacities and deliberately not offering the next tier up in storage in an attempt to upsell customers to more profitable products isn't something I look favourably on. In my book it's all part of being greedy.

    It's not always a question of being just successful. 

    No doubt just about every company on the planet would like to emulate Apple but depending on how they do it I might say they were equally greedy.
    You nailed it in that last line. Fact is - all companies are equally greedy. Some companies (like Apple, Samsung) are successful, but many are NOT. But that does not make them less greedy!!!
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  • Reply 50 of 57
    Current base storage iPhone 7 Plus is $769. 7S Plus should end up being around $849-889 max. iPhone Pro should end up being from $999-1049.

    There is a chance the 7S Plus could start slightly cheaper at $799 for 32GB, with the fear of being forced into up-pricing towards or over the $1000 price-point in the next couple of years. Ultimately, turning a lot of users away once hitting those hefty triple digits. This will give them an extra year or so to price below $1000, in the hopes that advancing technology and cheaper production will allow them to keep the price under $1000 while increasing profit. The Pro Model should be at least $999 either way.

    The only issue with that is there's only a $30 difference between the current $769 price tag and $799 for the 7S Plus.

    They'd have to lower the base 7 Plus price to $699. 
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  • Reply 51 of 57
    StrangeDaysstrangedays Posts: 13,223member
    starxd said:
    I don't buy it. I think we'll see the same thing that happened with the original iPad. There were months of rumors about how incredibly expensive it would be - some saying $1000 or more (sound familiar?) and then when it was announced at $499, people thought it was an incredible bargain. I would not be one bit surprised if Apple themselves weren't fueling some of this wild price speculation around the iPhone 8 (or whatever it's called). I don't believe for one minute that the starting price will be $1000, or $1200 as some (Gruber) have said. That's absurd. My guess is it will start between $769-899. Then as the second part of Apple's pricing strategy, I think it's possible they could actually lower the prices of the 7s and 7s Plus, perhaps to starting prices of $599 and $699 respectively. Either that, or the prices will stay the same - but this analyst is predicting a huge price increase for the 7s models, plus a MUCH more expensive iPhone 8. That seems very unlikely to me. If the iPhone 8 will be the high-priced premium phone everyone predicts, that means the 7s models will be the mass market phones that Apple needs to sell hundreds of millions of - but they won't be the the top-of-the-line iPhones, which could be a strong disincentive to buy them. If people can't afford the best iPhone, but don't want to settle for second best, they could just say screw Apple and switch to Android. Apple has to give people a reason to buy the mass market 7s models in huge numbers, and the best reason I can think of is a price reduction. So anyway - that's my bold prediction that I literally have not heard anywhere else: an iPhone 8 starting price that is only moderately higher than today's top-of-the-line iPhone, combined with slight price reductions for the 7s models. That is a strategy for growth. What this analyst is predicting is a strategy for disaster. Anyway, we'll all see soon enough!
    But why? If you can’t afford to top tier Mac pro, do you buy a crummier knockoff instead of getting a normal Mac? This just doesn’t make sense. Not being able to afford the best BMW doesn’t drive BMW customers people to another brand, it drives them to a lower tier within their needs and price zones. 
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  • Reply 52 of 57
    StrangeDaysstrangedays Posts: 13,223member
    zoetmb said:
    Don’t get greedy Apple. No Apple Watch Edition stupidity. Remember how successful the iPhone SE was in comparison to the 5C. People will pay a “premium” but don’t want to feel like they’re being gouged. Don’t give consumers any reason to think of moving to S8.
    What if Apple is able to "differentiate" the new iPhone Pro/X (8 doesn't make any sense to me) from the regular 7s/7s plus AND people are willing to pay a premium for those differentiating factors? Why would they move to S8 which has its own usability issues (particularly with FPS) apart from having a high price of its own? Those who don't want to pay a premium will go for 7s/7s plus or even 7/7 plus (considering that majority of people who upgrade would be owning models older about 2 years+), isn't it?
    Apple has to decide whether they want to be a mass market producer (which is where they've been going ever since AT&T started subsidizing the iPhone) or a high-end niche producer.   They can't be both with the same product.   They've already driven up prices of any decently configured MBP.   I think that salaries at Apple (and companies like it) have gotten so high, they no longer realize how ordinary people live.    IMO, these are way too high a price to pay for a device that most people keep for only a few years, if only because the battery no longer keeps a charge.  I'm not paying $1000 for a phone and certainly not one that is only practical for 2 years.   
    Nonsense. I have iphones and ipads that are half a decade old. If I really wanted to I can have the battery replaced too. 
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  • Reply 53 of 57
    StrangeDaysstrangedays Posts: 13,223member
    wizard69 said:
    Don’t get greedy Apple. No Apple Watch Edition stupidity. Remember how successful the iPhone SE was in comparison to the 5C. People will pay a “premium” but don’t want to feel like they’re being gouged. Don’t give consumers any reason to think of moving to S8.
    What if Apple is able to "differentiate" the new iPhone Pro/X (8 doesn't make any sense to me) from the regular 7s/7s plus AND people are willing to pay a premium for those differentiating factors? Why would they move to S8 which has its own usability issues (particularly with FPS) apart from having a high price of its own? Those who don't want to pay a premium will go for 7s/7s plus or even 7/7 plus (considering that majority of people who upgrade would be owning models older about 2 years+), isn't it?
    There needs to be a reason for the price increase though and a reason that Apple can clearly articulate why it’s so much more expensive. Just raising the price because they can and some will pay for it doesn’t seem like a good enough reason, I’m hoping Gruber’s theory is right - that the higher price is Apple delivering next years iPhone this year. And I hope the 7S (or whatever Apple calls it) is not just a 7 with new SoC and better camera. I hope it’s a brand new design that makes it desirable for the masses.
    When has an S-series ever been anything but updated internals? It’s never a whole new design. If it were, it wouldn’t be the same number-series. So if it’s a 7s, it’s going to look like the existing 7. 
    Except the 7 wasn’t much of a change from the 6S. It was basically not much more than tweaking the antenna lines and camera bump. There’s no way someone would put a 7 next to a 6S and call it a whole new design. If the 7S looks just like the 7 and the 8 has a starting price over $1000 this will not be another iPhone super cycle.
    The design is what is inside!   Other wise you have a glass slab.  
    Oh please give me a break. What everyone obsesses over is what the phone looks. That’s what design means to most people. If the 7S looks just like the 7 which looked a lot like the 6S there won’t be a super cycle. Especially not if the iPhone 8 is super expensive and lacks Touch ID.
    Lacking touch ID is irrelevant if what’s there is as good. Same as it’s ever been. Don’t you remember when the concern trolls were hating on touch ID!?

    There is no “if” — the s-series will look identical to the current iteration. Same as always. Only concern trolls are concerned by this. Design is how a thing works. Jobs knew this and it’s ingrained into Apple. They don’t do change for change’s sake. (how many times have i typed this??)
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  • Reply 54 of 57
    StrangeDaysstrangedays Posts: 13,223member

    starxd said:
    Don’t get greedy Apple. No Apple Watch Edition stupidity. Remember how successful the iPhone SE was in comparison to the 5C. People will pay a “premium” but don’t want to feel like they’re being gouged. Don’t give consumers any reason to think of moving to S8.
    What was stupid about the gold Apple Watch Edition? It was brilliant. They got a ton of press over it, and it gave an aura of luxury and fashion to the whole Apple Watch line. The point wasn't to sell a lot of Editions, it was all about image and branding. It was masterful marketing.
    No there was nothing brilliant about it. It was a joke not brilliant marketing. They got no good press over it just people making fun of Apple. And reading that New Yorker profile of Jony Ive it’s pretty clear that not everyone inside Apple was on board with it. I think it was nothing more than Jony (and Marc Newson) wanted to do a gold watch and Cook said fine just to keep him happy.
    Nonsense. Only the usual concern trolls and tech media trolls had a problem with it. Normals don’t care about either of those. The gold got celebrities wearing it on Twitter. Mission accomplished - AW owns market now. 
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  • Reply 55 of 57
    StrangeDaysstrangedays Posts: 13,223member

    avon b7 said:
    sog35 said:
    Don’t get greedy Apple. No Apple Watch Edition stupidity. Remember how successful the iPhone SE was in comparison to the 5C. People will pay a “premium” but don’t want to feel like they’re being gouged. Don’t give consumers any reason to think of moving to S8.
    greedy?

    How is increasing the price by $100 in 3 years greedy?

    Look at the cost of Cars the last 10 years.
    This is just my purely personal opinion but when a company is able to accumulate the amount of cash Apple has, stashed around the globe over a 10 year period, then prices are too high and personally I link that pricing to greed.
    So historic demand of a product means the price is...too high? That doesn’t make sense. One could better argue the price is too low. 

    If people are lining up to throw their money at Apple it’s foolish to blame Apple and call them greedy. 
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  • Reply 56 of 57
    ksecksec Posts: 1,569member
    I've been saying for a while now:

    iPhone 8 128 GB - $969
    iPhone 8 256 GB - $1069

    $100 premium over 7s Plus. Like everything else.

    And now that they've introduced 512 with the iPads...I could see that model too.

    iPhone 8 512 GB - $1169

    I also dont think you can scale the NAND Storage with pricing any more. The $100 difference will not get you another 256GB of NAND with 40% Margin. 

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