Another report says OLED 'iPhone 8' to ship after standard 'iPhone 7s' models

Posted:
in iPhone edited September 2017
Another report has surfaced suggesting Apple will stagger the launch of new iPhone models expected to debut at a special event next week, lending credence to speculation that a hotly anticipated "iPhone 8" with OLED screen will ship later than an iPhone 7 revamp.




Citing sources familiar with Apple plans, TechCrunch reports "iPhone 8" will not ship at the same time as "iPhone 7s" models, though both are expected for unveiling on Sept. 12. The publication's sources failed to offer details as to when the high-end handset would launch, nor did they comment on the reasons behind the delay.

Earlier today, a report from Wall Street Journal blamed limited "iPhone 8" availability on a number of technical challenges related to OLED technology and production, as well as last-minute design decisions. In particular, integrating OLED technology into iPhone's already complex display stack proved difficult.

According to the report, Apple only recently opted against embedding a sub-screen Touch ID fingerprint sensor in order to make production deadlines for a fall release. At issue is the next-generation iPhone's screen assembly, which requires multiple layers of adhesive to stack together touch sensors, filters, protective glass and more.

This year's iPhone is also rumored to incorporate a new 3D Touch system. The pressure sensing technology is not present on OLED displays used in phones made by Samsung, which is manufacturing OLED panels for "iPhone 8," meaning Apple had to come up with its own assembly solution. The increased complexity leads to more assembly errors.

Unlike TechCrunch sources, those speaking to WSJ expect constrained "iPhone 8" supply at launch, not a delay in initial shipments. However, a report from Mac Otakara on Thursday cited sources of its own as saying iPhone 7 series revamps are scheduled to ship in September, while the OLED iPhone will hit stores in October.

Apple is expected to put rumors about its iPhone lineup to bed next Tuesday at a special media event at its Apple Park campus in Cupertino, Calif. AppleInsider will be on the scene with live coverage of the keynote starting at 10 a.m. Pacific.

Comments

  • Reply 1 of 17
    tzeshantzeshan Posts: 1,693member
    Delay! Delay! Delay! Apple has a problem in manufacturing. The EarPod is delayed. The HomePod is delayed. Now iPhone 8 will be delayed.  What is the problem? 
  • Reply 2 of 17
    fallenjtfallenjt Posts: 3,854member
    But but... there is no 7s according to a rumor!
  • Reply 3 of 17
    I call BS. If Apple knew it couldn't deliver on the flagship product, they would have just scheduled the event later in the month.
    SpamSandwichrcpone
  • Reply 4 of 17
    Silly speculations. First, "S" phones have always been mid-cycle releases with minor improvements. Obviously, we're expecting something BIG to celebrate the iPhone's 10th anniversary, as well as a NEW product cycle. Nothing would be more anti-climatic, and just plain dumb marketing, than to use the annual iPhone event to tout an improved "7", and then proceed with a tease of a fabulous "upcoming" "8", once they solve their manufacturing problems. What would that accomplish other than casting doubt on Apple's ability to execute new products and, thereby, crush their stock?  C'mon! It's not like they are going to talk customers into buying a "7s" while they wait for the "8." 
  • Reply 5 of 17
    SoliSoli Posts: 7,847member
    tzeshan said:
    Delay! Delay! Delay! Apple has a problem in manufacturing. The EarPod is delayed. The HomePod is delayed. Now iPhone 8 will be delayed.  What is the problem? 
    1) This is a rumour about an unreleased product.

    2) I don't recall EarPods or HomePod being delayed. EarPods shipped with every iPhone on the date Apple gave years ago and HomePod has only been given an "Available December" timeframe. 2018 hits you can say Apple missed their self-imposed deadline.
  • Reply 6 of 17
    I wonder if these "reports" are generated by so-called business news organizations who are trying to short sell or harm Apple's stock.
  • Reply 7 of 17
    They no doubt have stock of 7S's starting to pile up in warehouses. You can't have them sitting around getting old. So you have to announce. 

    But if the 8 is not ready, you have to 'tease' it. If the 8 will be ready in a month or two, you still have to announce it at the same time or you get thousands of people buy a 7s and then get really angry when they hear about the 8 only a month or two later.


  • Reply 8 of 17
    tzeshantzeshan Posts: 1,693member
    Soli said:
    tzeshan said:
    Delay! Delay! Delay! Apple has a problem in manufacturing. The EarPod is delayed. The HomePod is delayed. Now iPhone 8 will be delayed.  What is the problem? 
    1) This is a rumour about an unreleased product.

    2) I don't recall EarPods or HomePod being delayed. EarPods shipped with every iPhone on the date Apple gave years ago and HomePod has only been given an "Available December" timeframe. 2018 hits you can say Apple missed their self-imposed deadline.
    I mean AirPod not EarPod. 
  • Reply 9 of 17
    SoliSoli Posts: 7,847member
    tzeshan said:
    Soli said:
    tzeshan said:
    Delay! Delay! Delay! Apple has a problem in manufacturing. The EarPod is delayed. The HomePod is delayed. Now iPhone 8 will be delayed.  What is the problem? 
    1) This is a rumour about an unreleased product.

    2) I don't recall EarPods or HomePod being delayed. EarPods shipped with every iPhone on the date Apple gave years ago and HomePod has only been given an "Available December" timeframe. 2018 hits you can say Apple missed their self-imposed deadline.
    I mean AirPod not EarPod. 
    Yes, AirPods were delayed by about 6 weeks.. This happens to Apple from to time. Their past is litered with it and their future will be, too, but right now this is just a rumour about an iPhone being delays which happen every year.
    watto_cobra
  • Reply 10 of 17
    PBjohn said:
    Silly speculations. First, "S" phones have always been mid-cycle releases with minor improvements. 
    Completely false. Looks like you’ve never bought or compared an S model before. 
    Solifastasleepwatto_cobra
  • Reply 11 of 17
    Typical Apple hype!  You would think that the $1,100-$1,500 iPhone 8 would be ready as schedule!  Okay, anything you say!
  • Reply 12 of 17
    tzeshantzeshan Posts: 1,693member
    Soli said:
    tzeshan said:
    Soli said:
    tzeshan said:
    Delay! Delay! Delay! Apple has a problem in manufacturing. The EarPod is delayed. The HomePod is delayed. Now iPhone 8 will be delayed.  What is the problem? 
    1) This is a rumour about an unreleased product.

    2) I don't recall EarPods or HomePod being delayed. EarPods shipped with every iPhone on the date Apple gave years ago and HomePod has only been given an "Available December" timeframe. 2018 hits you can say Apple missed their self-imposed deadline.
    I mean AirPod not EarPod. 
    Yes, AirPods were delayed by about 6 weeks.. This happens to Apple from to time. Their past is litered with it and their future will be, too, but right now this is just a rumour about an iPhone being delays which happen every year.
    AirPods shipping time is still one to two weeks.  There is definitely a problem in manufacturing. 
  • Reply 13 of 17
    wood1208wood1208 Posts: 1,481member
    It iPhone 8 is delayed by few weeks, it's about marketing, staggered introduction/release of 7S and 8..
  • Reply 14 of 17
    adm1adm1 Posts: 874member
    tzeshan said:
    Delay! Delay! Delay! Apple has a problem in manufacturing. The EarPod is delayed. The HomePod is delayed. Now iPhone 8 will be delayed.  What is the problem? 
    The problem is basically very few companies have the facilities and manpower to meet apple's required output (quality and quantity).

    Having customers complain about limited availability is preferable to having customers complaining about a poor quality product.
    watto_cobra
  • Reply 15 of 17
    SoliSoli Posts: 7,847member
    tzeshan said:
    Soli said:
    tzeshan said:
    Soli said:
    tzeshan said:
    Delay! Delay! Delay! Apple has a problem in manufacturing. The EarPod is delayed. The HomePod is delayed. Now iPhone 8 will be delayed.  What is the problem? 
    1) This is a rumour about an unreleased product.

    2) I don't recall EarPods or HomePod being delayed. EarPods shipped with every iPhone on the date Apple gave years ago and HomePod has only been given an "Available December" timeframe. 2018 hits you can say Apple missed their self-imposed deadline.
    I mean AirPod not EarPod. 
    Yes, AirPods were delayed by about 6 weeks.. This happens to Apple from to time. Their past is litered with it and their future will be, too, but right now this is just a rumour about an iPhone being delays which happen every year.
    AirPods shipping time is still one to two weeks.  There is definitely a problem in manufacturing. 
    1) They are popular, and likely difficult to produce considering the cutting edge technology. None of this screams manufacturing issues, but that doesn't mean there isn't an issue with manufacturing, it only means that it can't ruled out. You, however, have isolated it to manufacturing, as opposed to any of the other vast array of complications that create demand higher than unit production.

    2) You seem to be implying that this is a new thing with Apple. It's not! Not only has this been a constant issue for Apple for their entire history, but these rumours about iPhone delays also an annual event. Here are just the last 4 years of iPhone delay rumours:


    Now consider the sheer number of components that Apple has to source each year and the number of parallel production lines they have to create to ship millions of complete devices a week that contain components from dozens of companies built and shipped from all over the world. It's a massive undertaking. A few weeks ago JLG detailed it a bit of the monumental achievement that Apple undertakes:

    "But producing a phone isn’t instantaneous, it isn’t like the click of the shutter in a high-speed camera. Let’s assume that it takes about 15 minutes (rounded up to 1,000 seconds) to assemble a single iPhone. How many parallel production pipes need to accumulate ten phones a second? 1,000 divided by 1/10 equals…10,000! Ten thousand parallel pipes in order to output ten phones per second."

         • https://mondaynote.com/apple-culture-after-ten-years-of-iphone-dbc65f4438aa
    Self imposed deadlines will continue to be missed, like Apple Park's opening date or the Mac Pro launch, but it doesn't mean the company is failing, it doesn't mean the company is poorly managed, and there are far too many possibilities for use to look at something like an AirPod delay and claim that it's "definitely a problem with manufacturing." The rumours last year had it pegged on a SW sync issue rumour that affected the L and R phones from delivering audio at the exact same time. Maybe that was something that required new firmware and was enough of an issue that shipping them with poor audio sync 6 weeks early would have had it panned by millions out of the gate (i.e.: bad press) or maybe the problem was severe enough that they had to reengineer a 3rd-party audio component or perhaps their own W1 series chip to make it work. We simply don't know where the issues resides—all we do know is that this is as common as hurricane season ever year.
    alcstarheel
  • Reply 16 of 17
    SoliSoli Posts: 7,847member

    adm1 said:
    tzeshan said:
    Delay! Delay! Delay! Apple has a problem in manufacturing. The EarPod is delayed. The HomePod is delayed. Now iPhone 8 will be delayed.  What is the problem? 
    The problem is basically very few companies have the facilities and manpower to meet apple's required output (quality and quantity).

    Having customers complain about limited availability is preferable to having customers complaining about a poor quality product.
    Check out the MondayNote article I linked to in the post, above, if you hadn't already. It covers the scale of that monumental undertaking fairly well in a few words.
  • Reply 17 of 17
    This is typical Apple. Rumors swirling around the iPhone delays. There is always a reason why this product is delayed. It is a typical Apple marketing ploy in order to create buzz about the iPhone. Who cares when this "phone" is going to be released. Remember folks, it is just a "phone" and an expensive one at that.  
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