Apple Worldwide Video's LA office poaches Amazon Studios exec Morgan Wandell

Posted:
in iPod + iTunes + AppleTV
Apple's increasingly aggressive moves to establish internal production of creative content now include hiring Morgan Wandell from Amazon Studios.


Morgan Wandell, former head of international video at Amazon Studio


Apple earlier made waves in June when it hired two executives from Sony Pictures Television: Jamie Erlicht and Zack Van Amburg, responsible for programming including "Breaking Bad" and "The Goldbergs."

According to a report by Cynthia Littleton for Variety, the duo had also worked with Wandell in the development of "Sneaky Pete," a Sony Pictures pilot that moved to Amazon.

Wandell, who has worked at Amazon since 2013, initially worked in drama development on "The Man in the High Castle" and "Goliath," and the upcoming shows "Carnival Row," "Jack Ryan" and "The Marvelous Mrs. Maisel." Prior to joining Amazon, he served as head of drama at ABC Studios.

Last year, he shifted to a role in international creative development at Amazon, and will be handling a similar responsibility at Apple. Wandell will be reporting to Erlicht and Van Amburg, who are now the Chief Content Officers of Apple's Worldwide Video business. Those executives report to Eddy Cue, Apple's Senior VP of Internet Software and Services.

The recruiting effort was reportedly "in the works" for months, prior to the removal of Amazon Studios president Roy Price related to allegations of sexual harassment.

Apple Worldwide Video is based in the company's Culver City office located near Sony Pictures and the La Cienega Expo facility that Apple is rumored to be leasing for video production. Culver City is south of Hollywood, between Santa Monica and downtown Los Angeles.

After some initial experiments related to Apple Music features, Apple has made original content a significant priority. Just as the company's App Store titles (including Final Cut Pro, Keynote and Garage Band) have created exclusive content promoting the sales of Macs and iOS devices, original video production is seen as a way to bolster Apple Music subscription programming and sales of hardware including Apple TV.

While Netflix, Hulu, Disney-- and soon Amazon-- content is viewable on Apple TV, original Apple Music content is exclusive to Apple's hardware and can't be played on Amazon Fire, Google, Roku and Microsoft products.

Comments

  • Reply 1 of 11
    I think Apple's move to making original content is a mistake (though for some strange reason, they never asked me), as it reduces their ability to cut deals to carry content from other providers since now they are a competitor, not just a distributor. 
    rogifan_newSpamSandwich
  • Reply 2 of 11
    calicali Posts: 3,495member
    "While Netflix, Hulu, Disney-- and soon Amazon-- content is viewable on Apple TV, original Apple Music content is exclusive to Apple's hardware and can't be played on Amazon Fire, Google, Roku and Microsoft products."

    With Movies Anywhere or like I call it "iTunes Everywhere" Apple better get working on 
    original Apple-exclusive content. Now that I can getable my iTunes Movies on a s**t $50 fire stick and Apple not taking gaming seriously there's less reason to own an Apple TV. Hopefully they can make some great content that persuades people to own an Apple TV. First-party Apple game content would be amazing!

    tokyojimu said:
    I think Apple's move to making original content is a mistake (though for some strange reason, they never asked me), as it reduces their ability to cut deals to carry content from other providers since now they are a competitor, not just a distributor. 

    Hell no it's not a mistake. Apple is gonna lose ground if they don't give their services attention. iTunes is becoming a pastime with a lot of people like Walkman and AOL.
  • Reply 3 of 11
    boltsfan17boltsfan17 Posts: 2,137member
    tokyojimu said:
    I think Apple's move to making original content is a mistake (though for some strange reason, they never asked me), as it reduces their ability to cut deals to carry content from other providers since now they are a competitor, not just a distributor. 
    Apple doesn't have deals with content providers like Hulu and Netflix. Apple just gets a cut if you subscribe through Apple. Companies like Disney need Apple since they don't make hardware. I highly doubt a company like Disney wouldn't want to have their content available on hundreds of millions of iOS/Apple TV devices. With so much competition in the streaming device market, Apple needs to invest more in original content. 
    edited October 2017 lolliver
  • Reply 4 of 11
    asdasdasdasd Posts: 5,233member
    I subscribe to amazon. I got some free or cheap deal. It’s atrocious compared to Netflix.  
    lolliver
  • Reply 5 of 11
    tokyojimu said:
    I think Apple's move to making original content is a mistake (though for some strange reason, they never asked me), as it reduces their ability to cut deals to carry content from other providers since now they are a competitor, not just a distributor. 
    Apple doesn't have deals with content providers like Hulu and Netflix. Apple just gets a cut if you subscribe through Apple. Companies like Disney need Apple since they don't make hardware. I highly doubt a company like Disney wouldn't want to have their content available on hundreds of millions of iOS/Apple TV devices. With so much competition in the streaming device market, Apple needs to invest more in original content. 
    And yet Disney isn’t part of the 4K deal Apple announced at the September event. Apple needs these companies as much as they need Apple. The Apple ecosystem isn’t as compelling if they don’t have access to all this content for their devices.
  • Reply 6 of 11
    Now, if the guy had been somebody at Netflix I’d have paid attention...
    lolliver
  • Reply 7 of 11
    foggyhillfoggyhill Posts: 4,767member
    Now, if the guy had been somebody at Netflix I’d have paid attention...
    Well, they've been poaching left and right for months, very aggressively, so this is bound to happen eventually.

    Netflix or Amazon didn't have any capacity to produce anything a few years back, so with the right money, people and distribution, you can ramp up very fast in this business.

    Producers and content creators don't really care who gives them money as long as they give them a path to market and the resources to produce their stuff.
  • Reply 8 of 11
    tokyojimu said:
    I think Apple's move to making original content is a mistake (though for some strange reason, they never asked me), as it reduces their ability to cut deals to carry content from other providers since now they are a competitor, not just a distributor. 
    Apple doesn't have deals with content providers like Hulu and Netflix. Apple just gets a cut if you subscribe through Apple. Companies like Disney need Apple since they don't make hardware. I highly doubt a company like Disney wouldn't want to have their content available on hundreds of millions of iOS/Apple TV devices. With so much competition in the streaming device market, Apple needs to invest more in original content. 
    I wouldn’t be completely opposed to Apple buying a controlling stake in Disney.
    lolliver
  • Reply 9 of 11
    sirlance99sirlance99 Posts: 1,121member
    cali said:
    "While Netflix, Hulu, Disney-- and soon Amazon-- content is viewable on Apple TV, original Apple Music content is exclusive to Apple's hardware and can't be played on Amazon Fire, Google, Roku and Microsoft products."

    With Movies Anywhere or like I call it "iTunes Everywhere" Apple better get working on original Apple-exclusive content. Now that I can getable my iTunes Movies on a s**t $50 fire stick and Apple not taking gaming seriously there's less reason to own an Apple TV. Hopefully they can make some great content that persuades people to own an Apple TV. First-party Apple game content would be amazing!

    tokyojimu said:
    I think Apple's move to making original content is a mistake (though for some strange reason, they never asked me), as it reduces their ability to cut deals to carry content from other providers since now they are a competitor, not just a distributor. 

    Hell no it's not a mistake. Apple is gonna lose ground if they don't give their services attention. iTunes is becoming a pastime with a lot of people like Walkman and AOL.
    It’s far from iTunes Everywhere. Not even close. 
    edited October 2017
  • Reply 10 of 11
    foggyhill said:
    Now, if the guy had been somebody at Netflix I’d have paid attention...
    Well, they've been poaching left and right for months, very aggressively, so this is bound to happen eventually.

    Netflix or Amazon didn't have any capacity to produce anything a few years back, so with the right money, people and distribution, you can ramp up very fast in this business.

    Producers and content creators don't really care who gives them money as long as they give them a path to market and the resources to produce their stuff.
    ... and perhaps more importantly free rein creatively.  If you listen to interviews of people who have created shows for Netflix they are universal in their praise for the lack of BS that is usually part of working with networks and studios.  Apple has a reputation for being very controlling in their business relationships; they will have to behave very differently in this space--if they want to be successful.
Sign In or Register to comment.