I'd love to see Apple take a stab at the most under appreciated virtual reality environment, namely lucid dreaming. At the moment I have to use a pretty shitty and uncomfortable device called the rem dreamer. I see there is something under development called the lucid dreamer but at the moment it appears to be vapour ware although it does look promising not having to detect your eye movement. But after my bad experience with the TextBlade which I had to cancel after being fucked around for two years after it was supposed to be delivered, I'm not holding my breath.
Imagine if Apple used their smarts to build a lucid dreaming machine that leveraged all their sensors and machine learning that could interact with you during a dream. A world would open with literally no limitations. The laws of physics are meaningless in the dream world, you can quite literally do anything you like. This would not even be difficult for Apple to implement.
How do you figure this fantasy machine would be easy to create?
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Imagine Samsung going "How the fuck did they do that? Are they using our stuff? Are we using the same stuff?"