Philips launches Hue Entertainment, teases Hue Sync for Macs, Hue 3.0 for iPhones & iPads
Philips used this week's CES to announce a series of software-related upgrades to its Hue lighting system, including the immediate launch of Hue Entertainment, and new apps for both desktop and mobile devices.

Hue Entertainment lets people build an "entertainment area" -- for instance around a TV or a gaming PC -- using the Hue iOS app. Once the positioning of lights is identified, owners can sync their lights with movies, music, and games. The first partner company is Razer, allowing users of Chroma gaming peripherals to expand effects to an entire room.
Entertainment currently requires both the latest version of the mobile app and a second-generation Hue bridge.
Hue Sync, an upcoming app for macOS High Sierra and Windows 10, will let people build their own lighting scripts for any media played on a computer. The software is due sometime in the second quarter of the year.
Also coming then is a 3.0 redesign of the iOS and Android apps, which will "enhance both existing and new features," according to Philips. The includes quick access to recent scenes, and easy grouping of lights to change their color.

Sometime in the summer the company will introduce its first outdoor Hue lights, but no other details are available.

Hue Entertainment lets people build an "entertainment area" -- for instance around a TV or a gaming PC -- using the Hue iOS app. Once the positioning of lights is identified, owners can sync their lights with movies, music, and games. The first partner company is Razer, allowing users of Chroma gaming peripherals to expand effects to an entire room.
Entertainment currently requires both the latest version of the mobile app and a second-generation Hue bridge.
Hue Sync, an upcoming app for macOS High Sierra and Windows 10, will let people build their own lighting scripts for any media played on a computer. The software is due sometime in the second quarter of the year.
Also coming then is a 3.0 redesign of the iOS and Android apps, which will "enhance both existing and new features," according to Philips. The includes quick access to recent scenes, and easy grouping of lights to change their color.

Sometime in the summer the company will introduce its first outdoor Hue lights, but no other details are available.
Comments
Entertainment seems like it could be cool, with the right set up. They’ve had something similar where you could have your Hue lights change to match scenes while movies played. I never did it but I think it worked with some movies on Sci-Fi.
Is this new viewing trend a consequence of growing up in the age of digital distraction where whole generations are incapable of completely focusing on one thing only for more than a few seconds?
It originally stopped sharing so only I could control the lights and now the update only allows you to share it to someone with an iCloud email address.
My partner's Apple account isn't linked to an iCloud email address and she's not about to change it as then none of her iMessages will arrive and she'd have to tell everyone a new contact address.
It’s actually a lot more complicated than that. Projector purists like the room to be as dark as possible with black floor, walls, ceiling and furniture.
For TVs Philips Ambilight works really well and has many fans, changing the background lighting to match the scene.
Others prefer some kind of “bias light” to reduce eye fatigue and improve perceived black levels. For a good introduction see https://www.howtogeek.com/213464/how-to-decrease-eye-fatigue-while-watching-tv-and-gaming-with-bias-lighting/
https://www.reuters.com/article/us-eu-cartel-crt/eu-imposes-record-1-9-billion-cartel-fine-on-philips-five-others-idUSBRE8B40EK20121205
https://www.reuters.com/article/us-eu-cartel-philips-infineon-technol/eu-regulators-fine-infineon-samsung-philips-138-million-euros-idUSKBN0GY0YM20140903