Apple's iPhone X tops November sales in China, Japan & Great Britain

in iPhone
The iPhone X did particularly well during its November launch, claiming the lead in three markets, despite Apple losing some share in the overall smartphone market.

The X's strongest showing was in Japan, where it claimed 18.2 percent of sales, according to Kantar Worldpanel data published on Wednesday. Second in that region was the iPhone 8, with 17.2 percent.

In Great Britain the X led with 14.4 percent, contributing to Apple's best November showing there in over three years, as the complete iPhone range held 49.4 percent. Kantar warned however that it "remains to be seen" how long Apple can hold momentum given the X's 999-pound pricetag.

The phone took just 6 percent in urban China, but that was still enough to put it ahead of rivals like Huawei and Xiaomi. In fact a number of people are said to have switched from other platforms instead of upgrading from older iPhones, as with the majority of U.S. and European iPhone X buyers.

In Apple's affluent U.S. home, the X was surpassed by the iPhone 8 and 8 Plus. The company's main global competition, Samsung, got no higher than sixth place with the Galaxy S8.

Collectively, iPhones dipped 3.8 percentage points in the country to 39.8 percent. Across the "big five" European markets Apple slipped 0.6 percentage points, coming in at 23.9 percent. It made up for this somewhat with China, rising 4.6 points there to a share of nearly 25 percent.


  • Reply 1 of 7
    macxpressmacxpress Posts: 5,655member
    All thanks to Apple throttling our phones! /s
  • Reply 2 of 7
    Good job Timothy & Johnathon.
    keep it up.
  • Reply 3 of 7
    foggyhillfoggyhill Posts: 4,767member
    Must mean its DOOM time for Apple ;-).
  • Reply 4 of 7
    Rayz2016Rayz2016 Posts: 6,957member
    Good news, but nothing too surprising. 

    I would expect their new phones to outsell the Galaxies that have been on the market for a while. 

    Though I was surprised that they had to combine the sales of the two iPhone midrangers to beat the expensive flagship model. 
  • Reply 5 of 7
    BebeBebe Posts: 145member
    No way, the iPhone X is not selling.  :D
  • Reply 6 of 7
    Bebe said:
    No way, the iPhone X is not selling.  :D
    I have no idea if what you are saying is true or not. That probably applies to you as well.

    No matter, we shall all find out for sure when Apple releases its quarterly results in a few weeks.
  • Reply 7 of 7
    Surprised the 8 & 8 Plus were more popular that the 10 in the US.
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