Tim Cook pops up in Reno to celebrate Apple facility expansion

in General Discussion
Apple chief executive Tim Cook made an appearance in Reno, Nevada on Wednesday as his company broke ground on a new downtown warehouse that will serve Apple's nearby multi-billion data center.

Cook in Reno on Wednesday, via the Reno Gazette Journal.

"Reno plays an incredibly important role in the products and services that we provide our customers worldwide," Cook said at the event, his comments noted by the Reno Gazette Journal. "Without the data center here, none of this would be possible."

The downtown facility - which completes Apple's obligations under the $89 million tax abatement deal it struck in 2012 - will reportedly serve as a staging area of sorts for the data center, which is itself being expanded. Apple has spent more than $2.5 billion on the project.

Apple provided limited access to the datacenter earlier this week, resulting in some interesting - if not terribly informative - photos of the ongoing operations and expansion.

In addition to the data center, Apple has had a small - but very significant - presence in Reno for many years. A Reno-based subsidiary called Braeburn Capital administers the tech giant's investment portfolio, with more than $250 billion under management.


  • Reply 1 of 6
    "Come to Re-no and play some Ke-no in our ca-si-no!"
  • Reply 2 of 6
    tyler82tyler82 Posts: 1,105member
  • Reply 3 of 6
    tyler82 said:

  • Reply 4 of 6
    LatkoLatko Posts: 398member
    tyler82 said:
    In fact, Angela did some better digging, so...
  • Reply 5 of 6
    macxpressmacxpress Posts: 5,868member
    tyler82 said:

    Did your keyboard stop working?
  • Reply 6 of 6
    zoetmbzoetmb Posts: 2,655member
    tyler82 said:
    Yes, he should resign immediately because in fiscal '17, Apple only generated $229 billion in net sales and had a net income, after tax reserve taken of over $48 billion (although it wasn't a record, which was achieved in fiscal '15 with $53.4 billion).  The services business alone generated almost $30 billion and "other" generated almost $12.9 billion.   They sold over 216 million iPhones, 43 million iPads and 19 million Macs.   What a failure!   The services and "other" businesses alone if they were spun off, would come in at about #63 on the Fortune 500 list, ahead of Coca-Cola, Caterpillar, Morgan-Stanley, Goldman-Sachs, Oracle, American Express, Nike, etc.    And the stock is only 51.3% above its 52-week low.   Better fire Cook immediately.  

    But I'm sure your business analysis brilliance greatly exceeds his.  
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