Get the i out: iBooks rebranded as 'Books' in iOS 11.3 beta 1
Apple's transition away from "iProducts" continues in the first beta of iOS 11.3, renaming the iBooks app to just simply "Books," potentially foretelling a rebrand as "Apple Books."
Under the direction of Chief Executive Tim Cook, Apple has gradually moved away from its iconic "i" naming scheme, transitioning to products and services with the company name in front of them.
And just as iTunes services have morphed into Apple Music, it appears that iBooks could soon become Apple Books. Upon installing iOS 11.3 beta 1, users will find that the app is now simply named "Books," much like the Apple Music app on iOS is simply "Music."
It wasn't always this way. When the iPhone first launched, the built-in media player was actually known as the "iPod" app. It stayed that way for years, until being rebranded as "Music" starting with iOS 5.
Apple's modern naming scheme began in earnest with the debut of the Apple Watch -- a new product category that carried the unofficial moniker of "iWatch" among rumormongers before it was unveiled.
And while the upcoming HomePod speaker harkens back to the iconic iPod name, it adopts the latter portion instead of the "i."
Notably, well before iBooks became a service, Apple sold the iBook, a precursor to the MacBook.
Apple's very first "iProduct" was the iMac, with the "i" said to have stood for "Internet." The granddaddy of all "iProducts" remains very much a relevant part of Apple's lineup, with the same groundbreaking name still intact.
Given that the iPhone is essentially synonymous with modern smartphones, and the iPad defined modern tablets, it's unlikely that the "iProduct" naming scheme will disappear entirely anytime soon. Just don't expect to be reading any iBooks with your hypothetically-branded "iGlasses" anytime soon.
Under the direction of Chief Executive Tim Cook, Apple has gradually moved away from its iconic "i" naming scheme, transitioning to products and services with the company name in front of them.
And just as iTunes services have morphed into Apple Music, it appears that iBooks could soon become Apple Books. Upon installing iOS 11.3 beta 1, users will find that the app is now simply named "Books," much like the Apple Music app on iOS is simply "Music."
It wasn't always this way. When the iPhone first launched, the built-in media player was actually known as the "iPod" app. It stayed that way for years, until being rebranded as "Music" starting with iOS 5.
Apple's modern naming scheme began in earnest with the debut of the Apple Watch -- a new product category that carried the unofficial moniker of "iWatch" among rumormongers before it was unveiled.
And while the upcoming HomePod speaker harkens back to the iconic iPod name, it adopts the latter portion instead of the "i."
Notably, well before iBooks became a service, Apple sold the iBook, a precursor to the MacBook.
Apple's very first "iProduct" was the iMac, with the "i" said to have stood for "Internet." The granddaddy of all "iProducts" remains very much a relevant part of Apple's lineup, with the same groundbreaking name still intact.
Given that the iPhone is essentially synonymous with modern smartphones, and the iPad defined modern tablets, it's unlikely that the "iProduct" naming scheme will disappear entirely anytime soon. Just don't expect to be reading any iBooks with your hypothetically-branded "iGlasses" anytime soon.
Comments
The "i" prefix does not have the same meaning anymore, so it makes sense they are phasing it out.
The first demonstration for the Apple TV was unusual for many reasons. Jobs stated that the "iTV" name was just a placeholder. Then, about 4 months later if memory serves, they did another Apple TV demonstration… which most people don't remember since it literally happened right before amazing iPhone announcement.
My guess on having two demonstrations and demoing a unit that didn't even have proper branding was because that demo wasn't for us (the consumer), but for studios so they could get onboard with offering TV shows and movies. They had the MGM/Disney umbrella onboard, but that was it. Apple failed miserably in that regard, but they were scared about piracy and from how Apple dominating the digital music with the iTunes Music Store.
Obviously they finally got onboard, but damn did it take a long time. I forget if TV shows then were 480p or 320p (maybe that was just music videos), and then you had NBC jump in just to then jump out for awhile so they could try to launch Hulu once they saw there was a market.
This matters in any tangible way how?
I know such a form has a lot of issues but it's not like Apple hasn't been thinking about how to resolve them for at least a decade.
Apple iOS - > Apple OS