Apple seeks new trademark for multicolor logo, unlikely to show up at a store near you

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  • Reply 21 of 32
    hexclockhexclock Posts: 1,312member
    hexclock said:
    Atomic77 said:
    I like the rainbow logo. I think it would be cool if they had that logo on iPads and iPods. This logo was the real Apple the one everybody liked.
    I like it too. It reminds me of the first Macs I used way back in 1988, in school. When I bought my first computer, it was a Radius (a Mac clone, for you youngsters out there) as they were a bit cheaper than the real Macs, and I was sad that it didn’t have the real Apple logo on it, just a sticker. Still, I loved that computer and cried inside the day I recycled it. The next machine I bought was a G3 and Apple had the monochrome logo by then. 
    I had one of those too, but it was my third Mac.  
    One thing I miss the most about it is the startup chime, the guitar chord. 
  • Reply 22 of 32
    hexclock said:
    One thing I miss the most about it is the startup chime, the guitar chord. 
    The Mac II sound or the PowerMac 6100 sound?
  • Reply 23 of 32
    hexclockhexclock Posts: 1,312member
    hexclock said:
    One thing I miss the most about it is the startup chime, the guitar chord. 
    The Mac II sound or the PowerMac 6100 sound?
    The 6100, yes! It sounded much nicer in person. 
    edited February 2018
  • Reply 24 of 32
    My iPad mini 2 has a shiny silver logo on the back of it. It’s like a mirror I can see my face in it.
  • Reply 25 of 32
    zroger73 said:
    Apple pride!


    that's the rainbow colour order which is not how it is on the apple logo as they thought the leaf should be green to make sense.
  • Reply 26 of 32
    They're keeping it for the LGBTQ community !
  • Reply 27 of 32
    cgWerkscgWerks Posts: 2,952member
    dmgceo said:
    They're keeping it for the LGBTQ community !
    The rainbow was around, long, long before there ever was an LGBT...+++ 'community'.
  • Reply 28 of 32
    SoliSoli Posts: 10,038member
    cgWerks said:
    dmgceo said:
    They're keeping it for the LGBTQ community !
    The rainbow was around, long, long before there ever was an LGBT...+++ 'community'.
    I think you're correct and incorrect depending on how you interpret your comment. The rainbow, as in the refraction of light existed before any living thing existed, but if you're referring to the rainbow logo, and a general community of people who were attracted to the same sex in some form or another then those communities are nearly as old as civilization, but if you're talking about the specific LGBT initialism and their adoption of the rainbow as a symbol then I think that was formed about a decade after Apple adopted the rainbow of colors for their Apple logo.
  • Reply 29 of 32
    cgWerkscgWerks Posts: 2,952member
    Soli said:
    I think you're correct and incorrect depending on how you interpret your comment. The rainbow, as in the refraction of light existed before any living thing existed, but if you're referring to the rainbow logo, and a general community of people who were attracted to the same sex in some form or another then those communities are nearly as old as civilization, but if you're talking about the specific LGBT initialism and their adoption of the rainbow as a symbol then I think that was formed about a decade after Apple adopted the rainbow of colors for their Apple logo.
    Yes, and.
    The rainbow had different symbolic meanings previously as well. Plus, you can't even get past the first two letters of the acronym before the idea of community starts getting a bit shaky. This ever-changing 'community' identified by a rainbow-flag is pretty darn recent. A tremendous marketing job has certainly been done to link anything rainbow-like in people minds, with the movement. But, the rainbow has a LOT of other associations as well.
  • Reply 30 of 32
    That thing was and is hideous. 

    Please keep with the minimalistic version please. It's attractive. 


    I expect you are under 40.
    Incorrect. I just have a good sense of style. 
  • Reply 31 of 32

    rob53 said:
    That thing was and is hideous. 

    Please keep with the minimalistic version please. It's attractive. 


    This is America so you can have your opinion. That said, I've always liked it because of what it represented then and now. The rainbow is used for a variety of reasons including on the (Italian) PACE, or peace flag. "The most common recent design is a rainbow flag representing peace, first used in Italy at a peace march in 1961." The rainbow logo (with colors in the wrong order) came out in 1976 to remind people that the Apple II could display in full color, not just the green or white on black letters of DOS. It has multiple symbolism now and I like it better than the bland white logo but that's just my opinion.

    The only rainbow logo I still owned was partially scraped off my truck window and I wish Apple would release some more of these. I'd even pay for them. Microsoft copied the multi colors in their logo as well as going all white well after Apple did. Everyone's logo doesn't have to be minimalistic, if that's how you describe all white.

    I'm also surprised nobody has filed for a rainbow apple logo.
    Indeed I can have my opinion whether you agree or not, whether you like it or not, whether you are offended or not. That's the great thing about America. Just as you can have your opinion, good taste or not. 

    You bring up the Italian pace flag as you like what it stands for. That's great. But in terms of design, it's incredibly uninspired and looks "kinda bad." The rainbow itself was actually used in the Bible as a symbol before anyone used it for political reasons or for revealing computer capabilities. So it isn't about it being a rainbow. It's about it looking ridiculous and old. Being a designer as well as a visual person, I cannot help but cringe looking at that old logo. It's great as a museum piece. But what it stood for isn't relevant anymore. Apple has had color displays a long time now. And it isn't a political statement. Apple isn't a politics company. It's a devices and services company. 

    I will give you the benefit of the doubt that you really don't think being monochrome equates to minimalism. And no, everyone's logo doesn't have to be minimalistic. Only those who actually care about the quality of the logo and the way things look. That's why Nike, Apple, Coke, etc. have such great brand recognition and respect now. Sure, you can do a little side project and have some fun with a logo - have a retro project once in a while - but the main logo used to represent the company and it's products and services is best monochrome.

    Going BACK to the past isn't the way to improve on a nearly perfect implementation currently. 
  • Reply 32 of 32
    cgWerkscgWerks Posts: 2,952member
    9secondkox2 said:
    Indeed I can have my opinion whether you agree or not, whether you like it or not, whether you are offended or not. That's the great thing about America. Just as you can have your opinion, good taste or not. 
    You mean, used to be the great thing about America.

    9secondkox2 said:
    Sure, you can do a little side project and have some fun with a logo - have a retro project once in a while - but the main logo used to represent the company and it's products and services is best monochrome.
    I think it is about context. Most companies have multiple versions of their logo, with one of them being monochromatic. But, I still think even a modern aluminum Mac would look nice with a small, enamel type color Apple logo embedded in it. It added something extra that a sprayed on white logo just doesn't. But, maybe I'm just being nostalgic too. :)
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