Honestly, I don't understand Nokia. It used to be #1 mobile phones company. Now it makes low-end androids and android iPad knockoffs. And because of some business whim it decides to buy perfectly working creative company (having absolutely different scope) just to kill it few months later? Why?
That's lazy upper management trying to buy their way into promising profitable markets. It almost invariably ends with a lot of cash being burnt to ashes, and unfortunately, some good products/ideas being shit-canned!
Nokia made me an offer to buy back my Body Cardio after they removed the Pulse Wave feature. I took them up on it. I don't have very high hopes for their continuance.
This is the first I’ve heard of this product through this story. That’s an absolutely beautiful watch (and name). It’s really too bad they destroyed that ‘brand’ and stuck Nokia on the face.
The no-face, black electronic watch/tracker wrist thing is ubiquitous now under Apple’s leadership. The market is almost divided into two camps: nice classic watch (no or min health features) / no-face black blob (with deep health features).
In my opinion, the watch in the image is skating to where the puck is going to be: a combination of clean, classic looks with health features. You just know models in the future won’t be showing off black blobs on their wrists once this trend is passe.
For my use, I would trade off some of the deep health features of the Apple blob for a clean classic look with the features Withings offered.
I would buy the watch in the image this spring when I start my running routine. The one with Nokia on the face, not so much, even tho the functionality is the same. That’s the non-linear way branding works I guess. Nokia would have seemed like a much cooler company with the cache of more sophistication if they had kept the Withings brand alive.
That’s my opinion coming into this with a cold eye.
This is the first I’ve heard of this product through this story. That’s an absolutely beautiful watch (and name). It’s really too bad they destroyed that ‘brand’ and stuck Nokia on the face.
Take a look at the Withings, hoops, Nokia Steel H.R. watch. It adds heart rate monitoring, a user friendlier battery and some notifications while keeping the style. I hope those products will not be discontinued.
Comments
The no-face, black electronic watch/tracker wrist thing is ubiquitous now under Apple’s leadership. The market is almost divided into two camps: nice classic watch (no or min health features) / no-face black blob (with deep health features).
In my opinion, the watch in the image is skating to where the puck is going to be: a combination of clean, classic looks with health features. You just know models in the future won’t be showing off black blobs on their wrists once this trend is passe.
For my use, I would trade off some of the deep health features of the Apple blob for a clean classic look with the features Withings offered.
I would buy the watch in the image this spring when I start my running routine. The one with Nokia on the face, not so much, even tho the functionality is the same. That’s the non-linear way branding works I guess. Nokia would have seemed like a much cooler company with the cache of more sophistication if they had kept the Withings brand alive.
That’s my opinion coming into this with a cold eye.