Comcast looks to expand content lineup with $30.9B bid for European broadcasting giant Sky...

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in iPod + iTunes + AppleTV edited February 27
As Apple pushes forward with its plans to produce video content in-house, Comcast's attempt to purchase Sky could strengthen its capacity to provide a rival streaming service.




Comcast on Tuesday revealed its intention to offer 22.1 billion ($30.9 billion) for Sky, in a deal worth 12.50 a share, according to The Wall Street Journal. Back in December 2016, Fox had submitted an offer of 10.75 per share for the 61 percent of the company it doesn't already own.

The moves for media consolidation come on the heels of Disney looking to acquire 21st Century Fox, after Comcast reportedly considered its own bid.

Sky is Europe's largest media company, boasting 21 million subscribers as of 2015. If Disney's purchase of Fox goes through, it would acquire its 39 percent stake in Sky.

Both Comcast and Fox's bids are motivated by a desire to maintain dominance amid changes to the broadcasting industry. Notably, Apple has been gradually expanding its original content plans as it looks to move beyond its earliest programs -- "Planet of the Apps" and "Carpool Karaoke."




In all, Apple is expected to spend $1 billion on original content, creating up to 10 new TV shows. Programs in production include a drama called "See," a space drama from "Battlestar Galactica" reboot creator Ronald D. Moore, and a morning show-related drama starring Jennifer Aniston and Reese Witherspoon.

With Apple getting into original scripted content, alongside Netflix, Amazon and Hulu creating their own hit shows, traditional media outlets like Comcast and Disney are feeling the need to fortify their positions.




Fox's attempt to control all of Sky, including its news division, has been held up by claims that such a deal would put too much control over the UK's media in one place. Mogul Rupert Murdoch and his family own both Fox and News Corp, which operates three of Britain's biggest newspapers

Britain's Competition and Markets Authority is expected to publish its recommendation in May , at which point the country's government will decide whether the deal can go ahead, according to The Guardian. Fox has offered to implement an independent board to ensure the autonomy of Sky's news division - a measure that could be abandoned if and when the Disney deal goes through.

Comments

  • Reply 1 of 6
    The words 'Out of the Frying pan and into the Fire' come to mind.
    Normally, I'd be on the side of anyone taking on Rupert 'Wrinkly' Murdoch but for once, I hope Comcast does not win.
    If you are a Sky subscriber you'd better brace youselves for a double whammy. Big Price increases and a huge reduction in customer service.
    I am not and never will pay Sky(or their sucessors) a bent penny.
    dysamoria
  • Reply 2 of 6
    With the base of potential customers shrinking everywhere (due to demographic trends) the only way companies like this can grow subscribers is to acquire other related businesses.
  • Reply 3 of 6
    With the base of potential customers shrinking everywhere (due to demographic trends) the only way companies like this can grow subscribers is to acquire other related businesses.
    This is not just limited to this sector - it’s been happening in all sectors. Companies can’t increase revenues to satisfy Wall Street growth demands, so they buy their competitors revenues. Kind of flies in the face of one of the basic ideologies of capitalism - competition.
    dysamoria
  • Reply 4 of 6
    stourque said:
    With the base of potential customers shrinking everywhere (due to demographic trends) the only way companies like this can grow subscribers is to acquire other related businesses.
    This is not just limited to this sector - it’s been happening in all sectors. Companies can’t increase revenues to satisfy Wall Street growth demands, so they buy their competitors revenues. Kind of flies in the face of one of the basic ideologies of capitalism - competition.
    Demand is half of the supply and demand equation and declining population numbers are an unavoidable reality. There is still competition, but fewer and fewer customers.
  • Reply 5 of 6
    dysamoriadysamoria Posts: 1,719member
    stourque said:
    With the base of potential customers shrinking everywhere (due to demographic trends) the only way companies like this can grow subscribers is to acquire other related businesses.
    This is not just limited to this sector - it’s been happening in all sectors. Companies can’t increase revenues to satisfy Wall Street growth demands, so they buy their competitors revenues. Kind of flies in the face of one of the basic ideologies of capitalism - competition.
    Demand is half of the supply and demand equation and declining population numbers are an unavoidable reality. There is still competition, but fewer and fewer customers.
    From where is there still actual competition when every brand is owned by a handful of mega-corporations?
  • Reply 6 of 6
    dysamoria said:
    stourque said:
    With the base of potential customers shrinking everywhere (due to demographic trends) the only way companies like this can grow subscribers is to acquire other related businesses.
    This is not just limited to this sector - it’s been happening in all sectors. Companies can’t increase revenues to satisfy Wall Street growth demands, so they buy their competitors revenues. Kind of flies in the face of one of the basic ideologies of capitalism - competition.
    Demand is half of the supply and demand equation and declining population numbers are an unavoidable reality. There is still competition, but fewer and fewer customers.
    From where is there still actual competition when every brand is owned by a handful of mega-corporations?
    Competition is anything that competes for consumer attention. We’re talking about watching television, a luxury recreational activity. Anything that offers a person a more attractive alternative to subscribing and watching competes.
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