Apple debuts new iTunes promotional graphics with iOS-style star icon

Posted:
in General Discussion
Apple in an email to iTunes Affiliate Program members on Tuesday announced the introduction of revamped promotional assets including a new badge, text lockup and iTunes star icon, the latter being a play on the iOS 11 iTunes app.




The new creative assets are part of Apple never-ending push to streamline and update promotional material for its many hardware, software and content offerings.

Seen above, the new iTunes Store assets incorporate graphics introduced with iOS 11 in September. Notably, the Apple logo has been replaced by an icon bearing a white star overlaid onto a purple gradient background. Text accompanying the icon reads, "Buy on iTunes Store," "Get it on iTunes Store" and "Pre-order on iTunes Store."

Both black and white variants of the iTunes Store asset are available for download and use by affiliates promoting their content.

Compared to the Apple logo, the new iTunes star icon is a better fit for social media posts and in apps where the long rectangular badge does not fit, the company says.

In addition to iTunes, Apple reiterates recent changes made to Apple Music branding badge, which now feature an iOS 11-style Apple Music icon and the text "Listen on Apple Music."

In its email, the company also reminds affiliates of commission rate changes to iTunes Music and Apple Music. For iTunes, the rate is being lowered to 2.5 percent, bringing music commissions in line with identical changes made to the App Store last year.

In a marketing thrust for Apple Music, Apple is increasing commissions for the streaming service to a one-time 100 percent on the first paid month of a user's subscription. That figure is double the current rate of 50 percent.

The commission rate modifications go into effect on April 5, 2018.

Finally, Apple points affiliates looking for additional information to its official Affiliate Resource website and updated Identity Guidelines page.

Comments

  • Reply 1 of 6
    So this is why AirPlay 2 and iCloud Messages have been delayed!

    repressthiswatto_cobra[Deleted User]
  • Reply 2 of 6
    coolfactorcoolfactor Posts: 1,325member
    Talk about confusing.
  • Reply 3 of 6
    mattinozmattinoz Posts: 928member
    And yet you can't buy an Album on iTunes from Apple Music.
    [Deleted User]
  • Reply 4 of 6

    I guess this means that the iTunes Store is now so well known as an Apple offering that they do not need the Apple logo.

    That's good.

    watto_cobra
  • Reply 5 of 6
    chasmchasm Posts: 997member
    mattinoz said:
    And yet you can't buy an Album on iTunes from Apple Music.
    Um ... this is only true in the most narrowly-defined possible sense of the claim. You can certainly buy an album or song from Apple Music on Macs, because you are already in iTunes. It's true there is no direct buy in Apple Music's "browse" mode, but there is a "Show in iTunes Store" option in the menu of Apple Music for the song and in the "Now Playing" window, and the song continues to play while you then buy the song or album from the Store. Not really that hard, but perhaps you didn't know about it.

    On iOS I grant you it is slightly more complicated because you need to open the iTunes Store app to purchase things, and there's no direct way to buy from within the Music app. But you can certainly buy an album on iTunes on both platforms, and on the Mac it is literally one click away.
    watto_cobra
  • Reply 6 of 6
    Rayz2016Rayz2016 Posts: 4,461member
    chasm said:
    mattinoz said:
    And yet you can't buy an Album on iTunes from Apple Music.
    Um ... this is only true in the most narrowly-defined possible sense of the claim. You can certainly buy an album or song from Apple Music on Macs, because you are already in iTunes. It's true there is no direct buy in Apple Music's "browse" mode, but there is a "Show in iTunes Store" option in the menu of Apple Music for the song and in the "Now Playing" window, and the song continues to play while you then buy the song or album from the Store. Not really that hard, but perhaps you didn't know about it.

    On iOS I grant you it is slightly more complicated because you need to open the iTunes Store app to purchase things, and there's no direct way to buy from within the Music app. But you can certainly buy an album on iTunes on both platforms, and on the Mac it is literally one click away.
    Apple probably thinks that folk who are on Apple Music rarely need to buy stuff they’re already listening to.  You want to hear it again then you just play it again. 
    watto_cobramacgui
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