HomeKit experience on display at London's John Lewis grand opening

Posted:
in iPod + iTunes + AppleTV edited March 2018
London Retailer John Lewis has opened a massive 230,000 square foot retail location with a dedicated Apple HomeKit display in the Westfield London shopping center.




HouseBeautiful was able to visit before the store opened to the public to provide a hands-on experience and photos.

Apple has partnered with John Lewis on the display, where visitors can enter, look around a setup room, and use Siri to try out different commands.

A keen eye will spot a HomeKit thermostat, Hue lights, Logitech Circle 2, and a HomePod among the accessories included in the display.




Partnering with Apple made sense to John Lewis, as a large portion of their audience use Apple devices. When looking at mobile traffic, 77 percent of their shoppers were coming from an iOS device such as an iPhone or iPad.

"We know Amazon are going after this space, we know Google are going after it in a big way," says Sin Grieve from John Lewis. "This is our chance to bring that to life in an iOS setting."

This is just the latest HomeKit experience for Apple, who has started to include interactive displays in some of the larger Apple Stores.

The new store has a large emphasis on experiences, with partnerships and displays covering many different areas including a bar, a "sleep room", a gift area, and more.

Comments

  • Reply 1 of 6
    Rayz2016Rayz2016 Posts: 4,764member
    Good move. JL shifts a lot of Apple kit (and they thrown in an extra year on the warranty). 
  • Reply 2 of 6
    ombra2105ombra2105 Posts: 115member
    And yet they see no need to invest in contactless infrastructure. Only third parties operating inside their stores offer such terminals. So, thy show off HomeKit but don’t offer Apple Pay - colour me confused.
    h2p
  • Reply 3 of 6
    Cesar Battistini MazieroCesar Battistini Maziero Posts: 167unconfirmed, member
    ombra2105 said:
    And yet they see no need to invest in contactless infrastructure. Only third parties operating inside their stores offer such terminals. So, thy show off HomeKit but don’t offer Apple Pay - colour me confused.
    Who uses thy? And on the wrong place?
  • Reply 4 of 6
    squuiidsquuiid Posts: 52member
    There’s a fan near the TV, anyone know what brand/model that is? Presumably HomeKit? UPDATE Never mind. It’s this one and not HomeKit. They’re likely just using a HomeKit plug such as the Elgato Eve plug to power it on, Very nice fan though! https://m.johnlewis.com/stadler-form-q-fan/p3261988
    edited March 2018
  • Reply 5 of 6
    ombra2105ombra2105 Posts: 115member
    ombra2105 said:
    And yet they see no need to invest in contactless infrastructure. Only third parties operating inside their stores offer such terminals. So, thy show off HomeKit but don’t offer Apple Pay - colour me confused.
    Who uses thy? And on the wrong place?
    Sorry, spelling mistake - I meant “they” show off HomeKit, but don’t support Apple Pay. Talk about mixed messages ;)
  • Reply 6 of 6
    Rayz2016Rayz2016 Posts: 4,764member
    ombra2105 said:
    ombra2105 said:
    And yet they see no need to invest in contactless infrastructure. Only third parties operating inside their stores offer such terminals. So, thy show off HomeKit but don’t offer Apple Pay - colour me confused.
    Who uses thy? And on the wrong place?
    Sorry, spelling mistake - I meant “they” show off HomeKit, but don’t support Apple Pay. Talk about mixed messages ;)
    And oddly enough, Waitrose does support ApplePay
Sign In or Register to comment.