blast from the past : apple's NeXT move

in General Discussion edited January 2014
Another great article from the past. This time from a 1997 edition of Fortune magazine in which some 'in the know' predicts the failure of Apple acquisition of NeXT. A hilarious read!

<a href=""; target="_blank">macanoid</a>


  • Reply 1 of 7
    xionjaxionja Posts: 504member
    That is quite funny

    How wrong the writer was. . . .
  • Reply 2 of 7
    buonrottobuonrotto Posts: 6,368member
    Ah, yes, good ol' Stewart Alsop. He was right in some ways, but Apple keeps plodding along for better and worse.

    I love the fact that he explains his apparently deeply vested interest in Be at the top and somehow manages to write an entire article assuming that it somehow doesn't affect his credibility on the matter.
  • Reply 3 of 7
    roborobo Posts: 469member

    He wasn't far wrong at all. In fact, it was a very perceptive article, and not Apple bashing at all (eg. John Dvorak style).

    The fact was that Jobs was _not_ part of the deal, and (if Alsop has his facts straight), Jobs made it clear he would not be involved in running Apple.

    What nobody could have foreseen was Jobs coming back to Apple and seizing control again.

    He was EXACTLY what Alsop said the company needed, a visionary with complete control over everything.

    And Apple's still here. Alsop was right.

  • Reply 4 of 7
    scottscott Posts: 7,431member
    His email address it at the end. Anyone want to try it?
  • Reply 5 of 7
    frawgzfrawgz Posts: 547member
    Read <a href=""; target="_blank">this</a> before anyone decides to flame Mr. Alsop.
  • Reply 6 of 7
    matsumatsu Posts: 6,558member
    Others who follow this history say Jobs hoodwinked Apple. He knew NeXT was failing (and it was failing) when he sold it, but Apple needed something of value and Jobs was it. Looking back it's clear that this was his way to get "richer" get back in, get even and get control, whatever may be said forevermore about his intentions of staying on only temporarily.
  • Reply 7 of 7
    [quote]Originally posted by frawgz:

    <strong>Read <a href=""; target="_blank">this</a> before anyone decides to flame Mr. Alsop.</strong><hr></blockquote>

    Nice link - thanks!!
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