blast from the past : apple's NeXT move

Jump to First Reply
Posted:
in General Discussion edited January 2014
Another great article from the past. This time from a 1997 edition of Fortune magazine in which some 'in the know' predicts the failure of Apple acquisition of NeXT. A hilarious read!



<a href="http://www.macanoid.cistron.nl"; target="_blank">macanoid</a>

Comments

  • Reply 1 of 7
    xionjaxionja Posts: 504member
    That is quite funny



    How wrong the writer was. . . .
     0Likes 0Dislikes 0Informatives
  • Reply 2 of 7
    buonrottobuonrotto Posts: 6,368member
    Ah, yes, good ol' Stewart Alsop. He was right in some ways, but Apple keeps plodding along for better and worse.



    I love the fact that he explains his apparently deeply vested interest in Be at the top and somehow manages to write an entire article assuming that it somehow doesn't affect his credibility on the matter.
     0Likes 0Dislikes 0Informatives
  • Reply 3 of 7
    roborobo Posts: 469member
    Actually...





    He wasn't far wrong at all. In fact, it was a very perceptive article, and not Apple bashing at all (eg. John Dvorak style).



    The fact was that Jobs was _not_ part of the deal, and (if Alsop has his facts straight), Jobs made it clear he would not be involved in running Apple.



    What nobody could have foreseen was Jobs coming back to Apple and seizing control again.



    He was EXACTLY what Alsop said the company needed, a visionary with complete control over everything.



    And Apple's still here. Alsop was right.



    -robo
     0Likes 0Dislikes 0Informatives
  • Reply 4 of 7
    scottscott Posts: 7,431member
    His email address it at the end. Anyone want to try it?
     0Likes 0Dislikes 0Informatives
  • Reply 5 of 7
    frawgzfrawgz Posts: 547member
    Read <a href="http://maccentral.macworld.com/news/0106/14.alsop.shtml"; target="_blank">this</a> before anyone decides to flame Mr. Alsop.
     0Likes 0Dislikes 0Informatives
  • Reply 6 of 7
    matsumatsu Posts: 6,558member
    Others who follow this history say Jobs hoodwinked Apple. He knew NeXT was failing (and it was failing) when he sold it, but Apple needed something of value and Jobs was it. Looking back it's clear that this was his way to get "richer" get back in, get even and get control, whatever may be said forevermore about his intentions of staying on only temporarily.
     0Likes 0Dislikes 0Informatives
  • Reply 7 of 7
    [quote]Originally posted by frawgz:

    <strong>Read <a href="http://maccentral.macworld.com/news/0106/14.alsop.shtml"; target="_blank">this</a> before anyone decides to flame Mr. Alsop.</strong><hr></blockquote>



    Nice link - thanks!!
     0Likes 0Dislikes 0Informatives
Sign In or Register to comment.