Apple Music hits landmark 40 million paid subscribers
Apple Music has swelled to 40 million subscribers, according to a Tweet noting the occasion by the company's content director in France, Steven Huon.
The number has grown by more than two million versus what Senior Vice President Eddy Cue noted at the SXSW interview about two weeks ago. While neither Huon's or Cue's numbers are dated or precise, the expansion suggests that Apple Music growth rates are either still good, or climbing month-over-month.
Cue revealed his Apple Music figures during an onstage interview at the South by Southwest festival, saying the service recently gained two million new subscribers in a little over one month.
Cue added another 8 million are currently listening to Apple Music on a trial basis. The Apple Music chief added that there are about two billion people in the world who could be subscribers of Apple Music, Spotify or some other streaming service with more than half a billion customers accessing the App Store every week, all of whom are ripe for subscription.
"The real opportunity for music -- and it's not about Spotify or us or the labels, it's about artists -- is how do they get their music to everyone around the world and how do they get compensated for that," Cue said. "We both have to grow by significant amounts in order to get to the numbers which it should."
Apple Music recently greatly expanded with a Music Videos section, initially announced as part of iOS 11.3, alongside a number of other updates.
Appearing in the Browse tab of the Apple Music tab, the Music Videos section highlights some of the video content produced to accompany songs streamable on the service. The section aims to make it easier for subscribers to see videos for their favorite artists, as well as new music videos and those selected by Apple.
The number has grown by more than two million versus what Senior Vice President Eddy Cue noted at the SXSW interview about two weeks ago. While neither Huon's or Cue's numbers are dated or precise, the expansion suggests that Apple Music growth rates are either still good, or climbing month-over-month.
Well! #AppleMusic pic.twitter.com/YlUS3L13xf
-- Steven Huon (@StevenHuon)
Cue revealed his Apple Music figures during an onstage interview at the South by Southwest festival, saying the service recently gained two million new subscribers in a little over one month.
Cue added another 8 million are currently listening to Apple Music on a trial basis. The Apple Music chief added that there are about two billion people in the world who could be subscribers of Apple Music, Spotify or some other streaming service with more than half a billion customers accessing the App Store every week, all of whom are ripe for subscription.
"The real opportunity for music -- and it's not about Spotify or us or the labels, it's about artists -- is how do they get their music to everyone around the world and how do they get compensated for that," Cue said. "We both have to grow by significant amounts in order to get to the numbers which it should."
Apple Music recently greatly expanded with a Music Videos section, initially announced as part of iOS 11.3, alongside a number of other updates.
Appearing in the Browse tab of the Apple Music tab, the Music Videos section highlights some of the video content produced to accompany songs streamable on the service. The section aims to make it easier for subscribers to see videos for their favorite artists, as well as new music videos and those selected by Apple.
Comments
That 40% would include all services.
Anyway, I took the 3month trial of Apple Music and I listened to more music than ever before. New and older stuff. I am constantly finding new music and older artists back catalogues which I never would have listened too (let alone purchased) had I stayed on Match.
I am now a paid subscriber and wish I had started sooner. It has renewed my love of music.
I am sure that I would be happy with Spotify but I am entrenched in the Apple eco-system and it just made sense for me.
Anyone else have a similar excitement level when switching to a full on streaming service? I have really loved it.
And they introduced me to Sigrid, I will thank them for the rest of my life!
With Apple Music having the ability to see what friends are listening to is fantastic! A have found a lot of new stuff that way as well.
One thing that you may not have dived full on into yet is adding songs to your library. For whatever reason in the beginning I was stingy at hitting the ‘add to library’ but now that I am over that I tap the (+) button for anything I like. I have found that the 3 music playlists are much better because of it. it’s especially easy if you have an apple watch as the + button is always assessable.
On a completely different note, listening to more music has decreased my video watching time. This has lead me to really think about the time economy and how I spend my time. This has made me more appreciative of what apple was attempting to do with their flat fee model (however, I am not sure if they are still pushing for that now that they are entering this space.)
Apple let is awesome but sometimes people like you just have to realize that Apple isn’t always the best or the only choices.
Friend of mine with great music taste raved to me the other day about the new Simple Minds album “Walk Between Worlds.” Pulled it up on my phone, “add to library,” and I can check it out at my leisure (so far, he’s right about it — best they’ve done in years). I do still buy CDs as “the ultimate backup” every now and then thanks to these new content-rich “super deluxe” type reissues (recently purchases include The Monochrome Set’s “Eligible Bachelors” and Roxy Music’s debut album), and Apple Music has even helped with that thanks to its terrific discovery engine. I’m finding stuff I either barely or never knew about that I enjoy, but for me the “For You” section alone is worth every penny of the (cheaper) yearly subscription I opted for. It’s amazing how well it “gets” my musical tastes.
AirPods have also helped increase my music listening. Prob my fav Apple product since my 1st iPod? I think they are incredible.