iMac Commerical Top Rated Of 2002


  • Reply 1 of 8
    buonrottobuonrotto Posts: 6,368member
    Interesting, consider how the ad (and pretty much all Apple ads) was derided in this forum. Actually I didn't think it was great, but I'm a little more easy-going on these things.

    One thing they didn't say was how effective the ad was. they made a general statement that 5 of the 10 most-liked ads of the year were effective, but they don't really say which ones.
  • Reply 2 of 8
    pscatespscates Posts: 5,847member
    Well those people doing the voting or whatever are pretty easily impressed.

    <img src="graemlins/hmmm.gif" border="0" alt="[Hmmm]" />

    The last commecial I saw from Apple that actually made me WANT something of theirs was either the "She's a Rainbow" colored iMac one, or the one with the spinning/floating tangerine iBook and Barry White talking all horn-dog over it.

    The G4 tanks, the "Purple Haze" G4 Cube, "Middle Seat", "Rip, Mix & Burn", "Baby Jack" and, yes, even this award-winner featuring the tongue-protruding iMac all kinda suck, to be honest.

    All style, no substance. That's often enough, but you can't do that ALL the time. And they do.

    Would it kill Apple to perhaps have a multi-pronged marketing approach? Seems these "Switch" ads are the end-all, be-all to Apple right now. How about some nice hardware ads? Some iApp spots (being that's what MOST people would probably respond to the most) and even a - gasp - commercial or two touting OS X?


    I STILL don't get that one...the biggest thing Apple has done in YEARS (OS X), and we're the only ones who truly know (or care) about it?
  • Reply 3 of 8
    emaneman Posts: 7,204member
    Wow. I didn't think too much of that commercial.
  • Reply 4 of 8
    stunnedstunned Posts: 1,096member
    I am surprised!! :eek:

    I have seen much better!
  • Reply 5 of 8
    ibrowseibrowse Posts: 1,749member
    That's why I was hoping that those <a href=""; target="_blank">OS X</a> movies would become commercials, so the rest of the world would see a few things about this OS X thing they've been hearing about (even if it's only like 2 of the 5 that actually show the apps).
  • Reply 6 of 8
    maybe we will see those released at MWSF...the weirdiest thing would be if they were tweaked a little bit from the reaction from all the posts on message boards,,, that would be weird, no?


    oh come on!!!! it would be!!! <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" /> <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" /> <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
  • Reply 7 of 8
    cosmonutcosmonut Posts: 4,872member
    You people are WAY to damn critical! Do you honestly expect the OS X quicktimes to make good commercials? If you do...oh my.

    Let's look at the overall purpose of TV advertising:

    * Promote product name

    * Show product features

    * Be interesting and memorable (so that when Joe Shmoe goes into the store, they say to themselves "oh, yeah, that _____ ad was cool!)

    All of Apple's ads do that, and do it well. Look at "Elope:" It's a simple, romantic ad where we see how easy it is to make a DVD with a Mac.

    "Baby Jack:" If I remember correctly, having babies is something that almost EVERYONE does at one point. How cool is it to be able to integrate the features of a computer into the special experience?

    The original iPod ad: This one shows what a blast it can be to own an iPod. It literally is plug, unplug, and play all you want, wherever you want. Yet many of you thought it sucked.

    The Switch Ads: Real people with real stories of how an Apple product has made their life easier -- while usually being funny at the same time.

    Now, I DO agree that Apple needs to come up with a couple ads that convey how stable and simple to use that OS X is. Throwing the QTs from the web site isn't the way to do it, though.
  • Reply 8 of 8
    ast3r3xast3r3x Posts: 5,012member
    i would love to see a OS X commercial but those ones on the website suck, we could create better ones than that...heck they dont even really show anythign worth while!

    thats it, im gonna make some commercials, maybe apple will steal my ideas haha
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