Apple's Worldwide Video hires former Broadway Video, Netflix executives [u]



  • Reply 21 of 22
    dasanman69dasanman69 Posts: 12,980member
    MacPro said:
    New names are strange things.  Back in the days of Blockbuster VHS rental stores (remember those?) I thought Netflix sounded really weird ...
    The beauty of the name Netflix is that it works if you either order DVDs via the internet or stream movies. 
  • Reply 22 of 22
    brucemcbrucemc Posts: 1,528member
    lkrupp said:
    AT&T just bought Time Warner. Comcast will buy Fox it is predicted. Apple should buy Netflix?
    Was that a legitimate question?

    Not in my opinion.  The valuation of Netflix is crazy.  A pure service like NFLX needs to be on as many platforms as possible.  It would be "value destruction".

    My view of Apple's video ambitions is that they want to have some differentiated content to increase the value of their ecosystem.  Yet another reason to buy an Apple device, increases the usefulness of those Apple devices, and as a side benefit earn services revenue.

    Apple's own content also gives Apple a "seat at the table" which can aid in negotiations with other content providers - whether getting them to offer subscriptions through App Store, enable content searching & place in TV App, licensing other content for inclusion in an Apple service, etc.  Apple has seen that "just a big cheque book" isn't enough.
Sign In or Register to comment.