Apple Pay debuts in Norway for Santander and Nordea customers
A day after Apple Pay went live in Poland, Apple on Wednesday activated its mobile payments service in Norway with initial support from Santander Consumer Finance and Nordea.

As usual, Apple updated regional Apple Pay web assets to announce and inform users of the newly available product. Like yesterday's Polish release, Apple's website currently lacks localized graphics and instead pulls images from the U.S. Apple Pay webpage.
At launch, Apple Pay Norway supports two financial institutions in Santander Consumer Finance and Nordea. Whether additional partnerships are being hammered out behind the scenes is unknown, though Santander is one of the largest banks in the region and should cover a significant portion of the populous.
Apple fails to provide users a list of local retail outlets that accept Apple Pay, noting only that iPhone and Apple Watch owners can conduct transactions at point of sale registers displaying either the Apple Pay logo or standard contactless payment symbol. Customers can also make Apple Pay purchases on the web through supported iOS and macOS devices.
Apple first announced future Apple Pay availability in Norway last month when CEO Tim Cook teased a forthcoming expansion that included Poland and Ukraine. The service went live in Poland on Tuesday and in the Ukraine in May.
Apple Pay launched domestically in 2014 through a handful of banks and integrations with major credit card companies. The product has since expanded to a number of countries around the world, including major markets like Australia, Canada, China, Hong Kong, Japan, Russia and the U.K. With today's availability, Apple's fledgling payments service is available to iPhone, Apple Watch and Mac users in 24 territories.

As usual, Apple updated regional Apple Pay web assets to announce and inform users of the newly available product. Like yesterday's Polish release, Apple's website currently lacks localized graphics and instead pulls images from the U.S. Apple Pay webpage.
At launch, Apple Pay Norway supports two financial institutions in Santander Consumer Finance and Nordea. Whether additional partnerships are being hammered out behind the scenes is unknown, though Santander is one of the largest banks in the region and should cover a significant portion of the populous.
Apple fails to provide users a list of local retail outlets that accept Apple Pay, noting only that iPhone and Apple Watch owners can conduct transactions at point of sale registers displaying either the Apple Pay logo or standard contactless payment symbol. Customers can also make Apple Pay purchases on the web through supported iOS and macOS devices.
Apple first announced future Apple Pay availability in Norway last month when CEO Tim Cook teased a forthcoming expansion that included Poland and Ukraine. The service went live in Poland on Tuesday and in the Ukraine in May.
Apple Pay launched domestically in 2014 through a handful of banks and integrations with major credit card companies. The product has since expanded to a number of countries around the world, including major markets like Australia, Canada, China, Hong Kong, Japan, Russia and the U.K. With today's availability, Apple's fledgling payments service is available to iPhone, Apple Watch and Mac users in 24 territories.
Comments
For example, HSBC is a multinational bank. They've had Apple Pay in the US for years and have added Apple Pay for other countries as soon as Apple offered it those countries, but there are still plenty of other countries with HSBC that don't yet support Apple Pay.
Personally, I think the rollout great. Do I want it to go faster? Sure, but I also want a lot of things that aren't necessarily realistic.
I wouldn't call it global if not all counties with the infrastructure, or major banks, or the majority of terminals (or ATMs) aren't accepting *Pay. Personally, I think we're still a couple years away from a tipping point in the US where I'll be able to leave all my cards behind and know that I can use my Watch for payments as needed. It's getting close, since even going to the farmer's market—where I expect to need cash for at least another decade—I can just hit an ATM using Apple Pay on my Watch.
It's pretty good for me now. Most of the places I frequent support *Pay, but there's still more retailers and awarenesses that needs to come before I feel that tipping point to leave my physical cards behind becomes a reality for my average day. It's why I've ordered those free ApplePay stickers from Apple which I'll give to retailers or put up myself so that user awareness can help grow this service I want to see be as common as any place that takes cards.
VIPPS is now a separate company owned by several banks in Norway, and there is a lot of comments about the banks protecting VIPPS by not supporting Apple Pay.
A lot of DNB customers have turned to DNBs facebook page and are now demanding that the bank supports Apple Pay.
I assume being available to all major banks in Norway means that it has chances of being more successful than MCX in the US, but I still think that Apple Pay (Android Pay, Samsung Pay, etc.) will still win out in the end.