Apple widens lead with iPad in contracting worldwide tablet market
Apple and Huawei were the only tablet manufacturers reporting sales growth in the most recent quarter.
The tablet market worldwide showed a 13.5 percent decline in the second quarter, but Apple has widened its market share lead, according to statistics released Thursday by research firm IDC.
Apple, which in its earnings Tuesday reported that it sold 11.5 million iPad units in the quarter compared to 9.1 million the year before, joined Huawei as the only major tablet manufacturers to show growth.
Apple, IDC said, was helped by the launch of the new 2018 iPad this past spring, bringing it to 34.9 percent market share, up from 29.9 percent a year ago and maintaining the top spot worldwide.
"The launch of a newer iPad towards the end of the first quarter, combined with improvements to the OS and the renewed push into Education, seems to be paying off for the company," the report said.
"iPad unit sales grew for the fifth consecutive quarter and we gained significant share of the global tablet market based on the latest estimates from IDC," CFO Luca Maestri said on the earnings call Tuesday. "We recorded double-digit iPad unit growth in both our Greater China and rest of Asia Pacific segments with a new June quarter record for iPad sales in Mainland China. Almost half of iPad purchases in the quarter were by customers new to iPad and our active installed base of iPads reached a new all-time high."
Samsung, despite declining year over year, remains the #2 tablet manufacturer, followed by Huawei, which has a strong position in the Asia/Pacific region. Lenovo is fourth and Amazon fifth.
Overall, both the detachable and slate categories declined in the quarter; the detachable category, IDC said, was hurt by high-profile product launches in the second quarter last year and an absence of them this year.
"The detachable market is at a crucial stage as it has been driven primarily by premium products from Microsoft and Apple and growth has slowed in recent months," Jitesh Ubrani, senior research analyst with IDC's Worldwide Quarterly Mobile Device Trackers, said in the announcement. "Though consumers and businesses alike have shown interest in the detachable form factor, those operating on tighter budgets have had very few options available to them and hence some have opted for traditional PCs.
Going by IDC's definitions, slate tablets, or traditional tablets, are "tablets without a dedicated keyboard." Detachable tablets such as the iPad Pro and Microsoft Surface are meant to work with a keyboard with an attachment like Apple's Smart Connector.
The tablet market worldwide showed a 13.5 percent decline in the second quarter, but Apple has widened its market share lead, according to statistics released Thursday by research firm IDC.
Apple, which in its earnings Tuesday reported that it sold 11.5 million iPad units in the quarter compared to 9.1 million the year before, joined Huawei as the only major tablet manufacturers to show growth.
Apple, IDC said, was helped by the launch of the new 2018 iPad this past spring, bringing it to 34.9 percent market share, up from 29.9 percent a year ago and maintaining the top spot worldwide.
"The launch of a newer iPad towards the end of the first quarter, combined with improvements to the OS and the renewed push into Education, seems to be paying off for the company," the report said.
"iPad unit sales grew for the fifth consecutive quarter and we gained significant share of the global tablet market based on the latest estimates from IDC," CFO Luca Maestri said on the earnings call Tuesday. "We recorded double-digit iPad unit growth in both our Greater China and rest of Asia Pacific segments with a new June quarter record for iPad sales in Mainland China. Almost half of iPad purchases in the quarter were by customers new to iPad and our active installed base of iPads reached a new all-time high."
Samsung, despite declining year over year, remains the #2 tablet manufacturer, followed by Huawei, which has a strong position in the Asia/Pacific region. Lenovo is fourth and Amazon fifth.
Overall, both the detachable and slate categories declined in the quarter; the detachable category, IDC said, was hurt by high-profile product launches in the second quarter last year and an absence of them this year.
"The detachable market is at a crucial stage as it has been driven primarily by premium products from Microsoft and Apple and growth has slowed in recent months," Jitesh Ubrani, senior research analyst with IDC's Worldwide Quarterly Mobile Device Trackers, said in the announcement. "Though consumers and businesses alike have shown interest in the detachable form factor, those operating on tighter budgets have had very few options available to them and hence some have opted for traditional PCs.
Going by IDC's definitions, slate tablets, or traditional tablets, are "tablets without a dedicated keyboard." Detachable tablets such as the iPad Pro and Microsoft Surface are meant to work with a keyboard with an attachment like Apple's Smart Connector.
Comments
And some are buying their first Apple product.
The fact that all of my products work seamlessly is great. No, I don't use all the software available - who can ? But what I use is fabulous & easy to use. My wife hardly ever asks me to "fix" her Mac. It just works ! The others are weak in this area.
That's it.
I do wish Apple would put more attention into iPad and get to those iPod marketshare numbers. It's embarrassing when their iPhones are more powerful than their iPads. Steve Jobs wanted iPad to be the new computer but nowadays its in an odd place between worse than iPhone and media device. A great gift but in 2018 you'd think it would be the choice for media creation(movies, video games), office apps, innovation etc.
Despite MS' excellent marketing for their Surface product they still don't even have enough marketshare to be outside of the Other category.
As for attention to hardware that is a huge understatement. Except for a few notables Apples entire hardware line up is outdated. Now with iPad Apples avenues for innovation are limited, much as it is for iPhone. The one big opportunity center though is AI, especially the hardware to accelerate software related to this field. As such i really dont understand their wasting time with no A11X yet. Getting AI supporting hardware and the associated software should be of the highest priority at Apple. It could be as short as five years where this tech will define the industry, the winners and losers.
I’m receiving ads from T-mobile for $99 iPhone 6s (I assume made in India). Which is great news because my aging 6s will be supported for years to come.
I think we’re seeing some backlash from the high priced iPhone X, which is great for consumers tired of Android BS. If Apple keeps offering $99 iPhones most people will own one (rather than Androids) and be tied into Apples superior ecosystem.
I’ll be a $99 phone guy and spend my money on iPads forever...