Apple TV exec Jen Folse departs Apple for live-streaming startup Caffeine
Longtime Apple executive Jen Folse, who served as lead designer on a number of projects including tvOS, has departed the company to take a senior role at live social broadcasting startup Caffeine.
In a statement to AppleInsider, Caffeine said the now former Apple TV executive will lead the startup's product experience, roadmap, and product design team. Folse confirmed the move in an update to her LinkedIn profile, which notes an transition this month from Apple to Caffeine, where she will serve as VP of Product.
Founded by former Apple TV designers Ben Keighran and Sam Roberts in 2016, Caffeine bills itself as a new way for friends to "enjoy and create live gaming, entertainment, and creative arts broadcasts." The platform is looking to take a slice of the streaming service pie, a market largely dominated by big-name brands Twitch and YouTube.
In a statement to Variety, Folse said she has "every intention of staying at Apple for a long time," but was ultimately swayed by Caffeine's potential to disrupt the industry.
"I felt like I was looking at a new and exciting way for people to discover and consume live content, and knew I could make an impact leading the product experience," Folse said.
Folse, an 8-year veteran of Apple, is perhaps best known for her onstage demonstrations of new tvOS features.
In 2015, for example, Folse was tapped to show off the fourth-generation Apple TV's revised graphical user interface during Apple's September media event. More recently, the executive made an appearance at WWDC 2018 to detail additions to tvOS 12 including Dolby Atmos surround sound, "zero sign-on" and other new capabilities set to debut when the operating system sees launch this fall.
Folse joined Apple in 2010 as a Senior Design Producer 2016, a position she held until 2016 when her title changed to Design Lead. As Design Lead, Folse was in charge of Apple's video apps and software related to Apple TV, including the tvOS ecosystem and its first-party apps.
In a statement to AppleInsider, Caffeine said the now former Apple TV executive will lead the startup's product experience, roadmap, and product design team. Folse confirmed the move in an update to her LinkedIn profile, which notes an transition this month from Apple to Caffeine, where she will serve as VP of Product.
Founded by former Apple TV designers Ben Keighran and Sam Roberts in 2016, Caffeine bills itself as a new way for friends to "enjoy and create live gaming, entertainment, and creative arts broadcasts." The platform is looking to take a slice of the streaming service pie, a market largely dominated by big-name brands Twitch and YouTube.
In a statement to Variety, Folse said she has "every intention of staying at Apple for a long time," but was ultimately swayed by Caffeine's potential to disrupt the industry.
"I felt like I was looking at a new and exciting way for people to discover and consume live content, and knew I could make an impact leading the product experience," Folse said.
Folse, an 8-year veteran of Apple, is perhaps best known for her onstage demonstrations of new tvOS features.
In 2015, for example, Folse was tapped to show off the fourth-generation Apple TV's revised graphical user interface during Apple's September media event. More recently, the executive made an appearance at WWDC 2018 to detail additions to tvOS 12 including Dolby Atmos surround sound, "zero sign-on" and other new capabilities set to debut when the operating system sees launch this fall.
Folse joined Apple in 2010 as a Senior Design Producer 2016, a position she held until 2016 when her title changed to Design Lead. As Design Lead, Folse was in charge of Apple's video apps and software related to Apple TV, including the tvOS ecosystem and its first-party apps.
Comments
A design disaster.
Pressing the menu button will either take you back a screen (of which there may be many nested, but there is no indication of exactly how many), it will display the top menu, or it will take you to the home screen. If you’re deeply nested you may press it several times, and accidentally exit the app. Or you may think a top menu should appear, but no, back to the home screen. It’s awful UI design, you can never be confident of what it’s going to do.
The single line keyboard is also utter crap, much worse than the older grid of letters. But this looks nicer so that’s fine...
The selection of Apps on the tvOS App Store hasn’t really changed since it was released. There are a couple of games for £15, but no way in hell am I paying out £15 for a game with no reviews and which I may not like. Seems everyone else is of a similar opinion. iOS needs demos - proper demos not in-app purchase unlock.
If Folse had anything whatsoever to do with the tvOS UI/UX I’m very glad she’s gone.
No single device has done more to erode my satisfaction with Apple than the AppleTV.
Absolutely, it's much less polished than it was on the original AppleTV. Unfortunately since Apple's become more of a services company they're pushing people toward paid things - such as iTunes movies and TV shows, iCloud storage etc. This to me explains why search never finds anything local, more incentive to use Apple's services. The remote itself is just bad, it's too small, too slippery and too symmetrical. I think the idea was you'd use Siri for most things, but that's not measurably improved since it debuted on the 4s. As is unfortunately usual with many Apple products these days, the ATV was great when it first came out, but they've left it to stagnate and it's become stale and surpassed by a lot of third party alternatives.
Apple TV was better when Apple decided what you can have on the device.
So much more in what way? I always thought the idea of ‘apps’ on Apple TV was ridiculous. I’m not going to use Apple TV to shop for clothes or look at houses. And gaming seems more suited to dedicated boxes like Xbox or PlayStation. The number of people that would do light gaming on Apple TV is so small. I do think Apple has the opportunity to do more around surfacing content. The TV app is attempting to do that but I agree I could be better. Still at the end of the day Apple TV is a box for streaming content. It should be cheaper.
Have you tried the crappy boxes besides Apple? What takes you seconds in TV can take minutes on Roku for example.
I believe one button DOES need to go and that's the pause/play button. We never click it because the touch pad is so convenient and large.