Teen intent to buy iPhone hits record 86 percent, Android wallows at 10 percent
Apple's popularity with U.S. teens has not waned, as new data from Piper Jaffray suggests 82 percent of the demographic owns an iPhone, and even more say they plan to buy one in the near future.
In its biannual "Taking Stock with Teens" survey, the investment bank notes 86 percent of teens surveyed said their next phone would be an iPhone. By contrast, a paltry 10 percent of teens said the intend to buy an Android device, according Business Insider.
The 86 percent figure represents the highest intent to buy Piper Jaffray has seen in its seasonal report.
"Overall, we view the survey data as a sign that Apple's place as the dominant device brand among teens remains intact," Piper Jaffray analysts Michael Olson and Yung Kim said in the report.
Save for a blip in spring 2015, Apple's draw of the teen market -- both in ownership and intent to own -- has steadily risen over the past five years. Last year, for example, 82 percent of teens planned to buy an iPhone, a figure that was at the time a new height for the brand.
Alongside iPhone, Apple Watch is also seeing steady demand. Some 17 percent of teens said Apple is their favorite watch brand behind Rolex, no small feat for a tech company. Previous surveys found 12 percent of young Americans owned an Apple Watch, while 17 percent planned to buy the device.
According to the study, overall spending is up 1 percent year-over-year, but down 5 percent from spring. Teens spend the most on food, video games and beauty products.
The results are based on responses from approximately 8,600 U.S. teens from 47 states.
In its biannual "Taking Stock with Teens" survey, the investment bank notes 86 percent of teens surveyed said their next phone would be an iPhone. By contrast, a paltry 10 percent of teens said the intend to buy an Android device, according Business Insider.
The 86 percent figure represents the highest intent to buy Piper Jaffray has seen in its seasonal report.
"Overall, we view the survey data as a sign that Apple's place as the dominant device brand among teens remains intact," Piper Jaffray analysts Michael Olson and Yung Kim said in the report.
Save for a blip in spring 2015, Apple's draw of the teen market -- both in ownership and intent to own -- has steadily risen over the past five years. Last year, for example, 82 percent of teens planned to buy an iPhone, a figure that was at the time a new height for the brand.
Alongside iPhone, Apple Watch is also seeing steady demand. Some 17 percent of teens said Apple is their favorite watch brand behind Rolex, no small feat for a tech company. Previous surveys found 12 percent of young Americans owned an Apple Watch, while 17 percent planned to buy the device.
According to the study, overall spending is up 1 percent year-over-year, but down 5 percent from spring. Teens spend the most on food, video games and beauty products.
The results are based on responses from approximately 8,600 U.S. teens from 47 states.
Comments
It's weird that with all that intent, actual sales have been flat for three years now.
Who expects the entire family to upgrade every year? It may happen but I bet it isn’t the norm.
That said, I joked about giving mine (edit ... Rolex not supercar lol) to a grandkid now I have an Watch plus a new Watch v4 on the way but my wife pointed out they wouldn't want it as it doesn't have walkie-talkie mode lol.
Fandroid point of view. I would say that's why the iPhone is doing so great for all those years.
In any case, you better start bugging mommy and daddy now because come 15 April, they're not going to have so much disposable income once they start paying on that payday loan they heard was a tax cut.
article on AboveAvalon. It speaks exactly to the secondary market for iPhones and how the existence of demand for used iPhones allows Apple to go farther upmarket rather than downmarket as every analyst for years has suggested Apple needed to do. Apple sells fewer iPhones at higher prices while benefiting (by selling software and services) from the huge used-iPhone market and growing installed base. Let other sell iPhones at low prices - used iPhones - while Apple controls the premium priced market by offering only the most technologically advanced models.
Actually, this worked out well. He was looking forward to an Xr. But that phone is too big for his 12 year old's pockets. Hopefully, next year brings a broader size range of that line. Then I get a "new" iPhone 7 and he gets an XIr
But, in fact, Apple has opened up its market to lower cost phones. But NOT by selling junk but by continuing to sell older versions of its phones at discounted prices.
https://www.ped30.com/2018/10/22/taking-stock-with-teens-apple/
So yeah, flat market, with no room for Android OS growth in that market either.
As PED mentions the report could have been headlined as "Well-heeled teenagers overwhelmingly have iPhones" since the survey targeted those from families with well-above-average incomes. Entitlement has its privileges.
"Apple sells fewer iPhones at higher prices while benefiting (by selling software and services) from the huge used-iPhone market"
iPhone is an aspirational product, especially for teens, and with the price to the iPhone XR, isn't really out of the price range of most anyone at about a dollar a day on a plan, not to mention many free offers of refurbished, older units, on offer from carriers.
"The Apple Watch was the top smartwatch among teens, garnering 16% share, with the Samsung Gear next on the list at 2%. 23% of teens plan to purchase an Apple Watch in the next six months, up from 20% in the spring. Overall, we view the survey data as a sign that Apple’s place as the dominant device brand among teens remains intact."