Walmart forecast to usurp Apple as No. 3 online retailer in U.S., Amazon widens overwhelmi...
Big-box retailer Walmart is predicted to overtake Apple as America's third-largest online retailer by the end of 2018, a result of a wider slowdown in smartphone and consumer electronic sales, according to a report Friday.
Apple's online storefront was recently updated for the 2018 holiday shopping season.
According to new statistics from eMarketer, spotted by TechCrunch, Walmart will capture $20.91 billion online retail spending this year, a figure that equates to 4 percent of the market. The number is up from 3.7 percent in a previous forecast from the same research firm.
The performance is expected to unseat Apple from its current spot as the No. 3 online retailer in the U.S. For 2018, eMarketer's latest estimates suggest the iPhone maker will bump its ecommerce share 0.1 percent to end the year at 3.9 percent.
Apple is expected to show a net positive of 18 percent, less than last year's growth, due to what eMarketer describes as a domestic slowdown in electronic device sales. By contrast, Walmart's online sales -- including profits from Sam's Club and Jet.com -- will grow 39.4 percent, a rate bested only by online home goods store Wayfair's 40.1 percent.
"Walmart's ecommerce business has been firing on all cylinders lately," said eMarketer principal analyst Andrew Lipsman. "The retail giant continues to make smart acquisitions to extend its ecommerce portfolio and attract younger and more affluent shoppers. But more than anything, Walmart has caught its stride with a fast-growing online grocery business, which is helped in large part by the massive consumer adoption of click-and-collect."
Ahead of both Walmart and Apple is eBay, which will see its share of the online market decline from 7.6 percent in 2017 to 7.2 percent this year.
Amazon remains king of the online marketplace with a massive 48 percent share of the market in 2018, according to eMarketer's November forecast. The ecommerce titan is due to rake in more than $252 billion in the U.S., up more than 29 percent year-over-year.
Apple's online storefront was recently updated for the 2018 holiday shopping season.
According to new statistics from eMarketer, spotted by TechCrunch, Walmart will capture $20.91 billion online retail spending this year, a figure that equates to 4 percent of the market. The number is up from 3.7 percent in a previous forecast from the same research firm.
The performance is expected to unseat Apple from its current spot as the No. 3 online retailer in the U.S. For 2018, eMarketer's latest estimates suggest the iPhone maker will bump its ecommerce share 0.1 percent to end the year at 3.9 percent.
Apple is expected to show a net positive of 18 percent, less than last year's growth, due to what eMarketer describes as a domestic slowdown in electronic device sales. By contrast, Walmart's online sales -- including profits from Sam's Club and Jet.com -- will grow 39.4 percent, a rate bested only by online home goods store Wayfair's 40.1 percent.
"Walmart's ecommerce business has been firing on all cylinders lately," said eMarketer principal analyst Andrew Lipsman. "The retail giant continues to make smart acquisitions to extend its ecommerce portfolio and attract younger and more affluent shoppers. But more than anything, Walmart has caught its stride with a fast-growing online grocery business, which is helped in large part by the massive consumer adoption of click-and-collect."
Ahead of both Walmart and Apple is eBay, which will see its share of the online market decline from 7.6 percent in 2017 to 7.2 percent this year.
Amazon remains king of the online marketplace with a massive 48 percent share of the market in 2018, according to eMarketer's November forecast. The ecommerce titan is due to rake in more than $252 billion in the U.S., up more than 29 percent year-over-year.
Comments
and 'it's only a matter of time....' is a a wonderful basis for 'winning' an argument...
'yeah, the Dutch East India Company is the largest corporation in the world, but it 'was only a matter of time' [150 years] before cheap brazilian sugar and greedy investors wanting huge dividends knocked it out of the global #1 corpo-nation status.'
'yeah, gorillas ruled the Serengeti 200,000 years ago, but was only a matter of time [190,000 years] before homo sapiens used their advanced communication and problem-solving skills to evolve beyond tribal units and into socio economic alliances, and eventually take over the world....'
When it comes to selling, Apple's physical store experience is what they are most focussed on, as the immersion into the Apple culture begins with the eyes and fingers.... you have to 'feel' apple product to truly be sold. And because of that, they tend to focus on the '$/sqft' comparison, and even that, I think, is more for the big investment houses to justify maintaining their long positions
To be clear, this online retailer list doesn't count purchases from the App Store and the music store, right?
Apple sells a few.
Let that sink in....
Apple shouldn't be in the top 50. Actually Apple.com is also a top website.
Honestly it’s the Amazon shopping experience that has always sucked with a busy and cramped web design. It’s gotten better, but the primary benefit of Amazon is the vast vendor selection, reviews, and prime shipping. And prime has been getting worse — costs more, and more products are being barred from using it.