Independently of the technical situation, a key element to success is marketing.
Having 5G on your handset will give anyone who has it, a leg up on the intial sales and by the same token (and mentioned further up this thread) may persuade some people to hold off upgrading.
The problem for Apple is the release cycle. If they don't ship a 5G phone this year, the next usual window of opportunity rolls over to the end of 2020. That might be a stretch depending on how real world roll outs go.
There is no problem for Apple at all. Just imaginary issues that are supposedly deal breakers that never materialize or affect Apple in any way.
There is no way to know. Hence the conditional part of the post.
5G will roll out in exactly the same way as 4G. Areas with the highest gain for carriers (big cities) will see it first and from there it will cascade down to other areas depending on legislation for each country. Auctions for use of the spectrum will sometimes be tied to coverage goals. IoT and cloud will be other factors in play as will be specific use cases.
What you cannot say is 'there is no problem for Apple'. Only time will tell on that one as we simply don't know how things will play out.
I can absolutely say there’s no problem for Apple.
This is based on years and years of similar situations and how the predictions about how they will affect Apple turning out to be wrong.
If you feel otherwise I suggest “putting your money where your mouth is” and betting against Apple.
Well for starters, when Apple introduced 4G capable phones, its market position was not what it is now so years of similar situations doesn't mean much for the 5G position. You and I and everyone else is going to have to wait and see what plays out.
Independently of the technical situation, a key element to success is marketing.
Having 5G on your handset will give anyone who has it, a leg up on the intial sales and by the same token (and mentioned further up this thread) may persuade some people to hold off upgrading.
The problem for Apple is the release cycle. If they don't ship a 5G phone this year, the next usual window of opportunity rolls over to the end of 2020. That might be a stretch depending on how real world roll outs go.
There is no problem for Apple at all. Just imaginary issues that are supposedly deal breakers that never materialize or affect Apple in any way.
There is no way to know. Hence the conditional part of the post.
5G will roll out in exactly the same way as 4G. Areas with the highest gain for carriers (big cities) will see it first and from there it will cascade down to other areas depending on legislation for each country. Auctions for use of the spectrum will sometimes be tied to coverage goals. IoT and cloud will be other factors in play as will be specific use cases.
What you cannot say is 'there is no problem for Apple'. Only time will tell on that one as we simply don't know how things will play out.
I can absolutely say there’s no problem for Apple.
This is based on years and years of similar situations and how the predictions about how they will affect Apple turning out to be wrong.
If you feel otherwise I suggest “putting your money where your mouth is” and betting against Apple.
Well for starters, when Apple introduced 4G capable phones, its market position was not what it is now so years of similar situations doesn't mean much for the 5G position. You and I and everyone else is going to have to wait and see what plays out.
Rubbish. There’s always SOMETHING that Apple is supposedly behind on that’s going to result in doom. And they never come true.
Independently of the technical situation, a key element to success is marketing.
Having 5G on your handset will give anyone who has it, a leg up on the intial sales and by the same token (and mentioned further up this thread) may persuade some people to hold off upgrading.
The problem for Apple is the release cycle. If they don't ship a 5G phone this year, the next usual window of opportunity rolls over to the end of 2020. That might be a stretch depending on how real world roll outs go.
There is no problem for Apple at all. Just imaginary issues that are supposedly deal breakers that never materialize or affect Apple in any way.
There is no way to know. Hence the conditional part of the post.
5G will roll out in exactly the same way as 4G. Areas with the highest gain for carriers (big cities) will see it first and from there it will cascade down to other areas depending on legislation for each country. Auctions for use of the spectrum will sometimes be tied to coverage goals. IoT and cloud will be other factors in play as will be specific use cases.
What you cannot say is 'there is no problem for Apple'. Only time will tell on that one as we simply don't know how things will play out.
I can absolutely say there’s no problem for Apple.
This is based on years and years of similar situations and how the predictions about how they will affect Apple turning out to be wrong.
If you feel otherwise I suggest “putting your money where your mouth is” and betting against Apple.
Well for starters, when Apple introduced 4G capable phones, its market position was not what it is now so years of similar situations doesn't mean much for the 5G position. You and I and everyone else is going to have to wait and see what plays out.
Rubbish. There’s always SOMETHING that Apple is supposedly behind on that’s going to result in doom. And they never come true.
The same applies to just about every company out there, not least Samsung. People have been knocking on them constantly all year. That handsets are down. That they are behind. Lacking innovation. You are just seeing things fron one sole perspective and exaggerating. No, there is no 'doom and gloom', just some speculation.
On the other hand, Apple IS behind and on a whole heap of things and you simply refuse to cater to that notion. You feel hard done by. That's competition for you and if Apple isn't moving as fast as competitors it is by their own making. Now, with every passing year, the needle has remained on 'stuck' and so people try to 'defend' the situation with the 'units aren't representative' line.
Well they ARE representative, believe me but the point is, in Apple's shift to focus on Services, they aren't AS representative as they were in the past. Now people are simply waking up to the fact that Apple's iPhone might have peaked in a strategic sense and they are trying to repaint things so that if things point to a unit sales drop sometime next year then it doesn't matter simply because units aren't what it is all about.
That's why we got a billion word editorial from DED that utterly fails to see the forest for the trees.
iPhone sales have been flat for years.
That is the 'trouble' that you say never happens. Well it's been happening for three years and people have been trying to explain it away in the hope that the problem would fix itself. As that hasn't happened, the new line is that the problem simply doesn't exist. LOL!
You can look at that fact from a billion different angles and it won't change. Sales have been flat.
Is that 'doom and gloom' though? Of course not!
If Apple hadn't got itself into a fight with QC, I'd definitely bet on a QC 5G modem appearing in the 2019 iPhone - even if it was only one model. The fact of the matter is that Apple has less options open to it than the competition. As a result Samsung and Huawei will take their options and run. Who can blame them!
People talk of 'bragging rights' but this particular market is moved by technology and it moves so fast and is so congested that you have to make everything count. Even bragging rights.
Make no mistake, on a technical level Apple is behind because it chose to be behind. It uses the strategic 's' cycle to squeeze as much as it can out of its limited designs. If users buy into that, fine but don't try to say it isn't important and brush it off when competitors leap ahead as a result.
In the case of 5G, can we know how much not having a 5G phone will weigh on the iPhone? Not at all because it depends entirely on the 5G roll out worldwide.
If the rumours are true though, Apple might have a 5G capable phone for the 2020 refresh but to all intents and purposes that really means 2021 because iPhones are refreshed so late in the year. That's a long while.
Comments
Rubbish. There’s always SOMETHING that Apple is supposedly behind on that’s going to result in doom. And they never come true.
On the other hand, Apple IS behind and on a whole heap of things and you simply refuse to cater to that notion. You feel hard done by. That's competition for you and if Apple isn't moving as fast as competitors it is by their own making. Now, with every passing year, the needle has remained on 'stuck' and so people try to 'defend' the situation with the 'units aren't representative' line.
Well they ARE representative, believe me but the point is, in Apple's shift to focus on Services, they aren't AS representative as they were in the past. Now people are simply waking up to the fact that Apple's iPhone might have peaked in a strategic sense and they are trying to repaint things so that if things point to a unit sales drop sometime next year then it doesn't matter simply because units aren't what it is all about.
That's why we got a billion word editorial from DED that utterly fails to see the forest for the trees.
iPhone sales have been flat for years.
That is the 'trouble' that you say never happens. Well it's been happening for three years and people have been trying to explain it away in the hope that the problem would fix itself. As that hasn't happened, the new line is that the problem simply doesn't exist. LOL!
You can look at that fact from a billion different angles and it won't change. Sales have been flat.
Is that 'doom and gloom' though? Of course not!
If Apple hadn't got itself into a fight with QC, I'd definitely bet on a QC 5G modem appearing in the 2019 iPhone - even if it was only one model. The fact of the matter is that Apple has less options open to it than the competition. As a result Samsung and Huawei will take their options and run. Who can blame them!
People talk of 'bragging rights' but this particular market is moved by technology and it moves so fast and is so congested that you have to make everything count. Even bragging rights.
Make no mistake, on a technical level Apple is behind because it chose to be behind. It uses the strategic 's' cycle to squeeze as much as it can out of its limited designs. If users buy into that, fine but don't try to say it isn't important and brush it off when competitors leap ahead as a result.
In the case of 5G, can we know how much not having a 5G phone will weigh on the iPhone? Not at all because it depends entirely on the 5G roll out worldwide.
If the rumours are true though, Apple might have a 5G capable phone for the 2020 refresh but to all intents and purposes that really means 2021 because iPhones are refreshed so late in the year. That's a long while.