Nike teases Tuesday reveal of new iPhone-controlled self-lacing sneakers
One of the features of Nike's self-lacing sneakers for the mass market -- set to be announced Tuesday -- will be smartphone control, including the iPhone, according to a teaser video.
Posted on Twitter, the video shows various athletes reacting to the shoes as they lace up. One person can be seen using an iPhone 7 Plus or 8 Plus, and another hints that an app can adjust each shoe individually. An accompanying photo shows a person with an iPhone X or XS.
Nike is due to make its announcement at 8 a.m. Eastern time.
Nike has said little else about the shoes except that they're based on 2016's HyperAdapt 1.0, priced at $720. Reports have suggested that the follow-up will cost about $350, which is still expensive for sneakers but may attract more people wanting to be on the cutting edge of sports gear or fashion.
The HyperAdapt was in turn based on the Nike Mags, which took their inspiration from 1989's "Back to the Future Part II." That movie predicted self-lacing Nikes alongside technologies like hoverboards and flying cars.
Nike is a long-time Apple partner, reaching back to the days of "Nike + iPod" accessories. That association has fallen by the wayside in favor of Nike-branded models of the Apple Watch.
Posted on Twitter, the video shows various athletes reacting to the shoes as they lace up. One person can be seen using an iPhone 7 Plus or 8 Plus, and another hints that an app can adjust each shoe individually. An accompanying photo shows a person with an iPhone X or XS.
Nike is due to make its announcement at 8 a.m. Eastern time.
The game will never be the same.
Tune in tomorrow at 8AM EST. @nikebasketball pic.twitter.com/4LrJGpPDY6-- Nike (@Nike)
Nike has said little else about the shoes except that they're based on 2016's HyperAdapt 1.0, priced at $720. Reports have suggested that the follow-up will cost about $350, which is still expensive for sneakers but may attract more people wanting to be on the cutting edge of sports gear or fashion.
The HyperAdapt was in turn based on the Nike Mags, which took their inspiration from 1989's "Back to the Future Part II." That movie predicted self-lacing Nikes alongside technologies like hoverboards and flying cars.
Nike is a long-time Apple partner, reaching back to the days of "Nike + iPod" accessories. That association has fallen by the wayside in favor of Nike-branded models of the Apple Watch.
Comments
Also, I'll be looking forward to hackers untying other people's shoes.
And how do you know her disabilities allow her to use Velcro sneakers, which have been around for a long time and if they were an option would be a clear choice?
Just because you can tie your shoes and don’t need something like this doesn’t mean they wouldn’t be what someone else could really use.
Also for adults with mobility problems that make it hard to bend, or arthritis that makes it hard to do up fastenings, whether laces, velcro, or zippers. Gives them a level of independence they don't necessarily have now.
Then, there's just the fact that people might find this cool. Some gadgets are just fun to have. Nothing wrong with that.
My MIL falls into the category of mobility problems with arthritis. It is a struggle for her to put shoes on, let alone tie them. She frequently favors a slip-on shoe but even those aren’t particularly easy for her and aren’t always appropriate. Something she could slip on and have automatically lace/tighten would make a big difference for her. Granted, these sneakers probably wouldn’t be her choice, but if this sort of thing moves into other shoes that may catch her interest.
If the person is that handicapped, I doubt they would be able to use a cell phone
No,. don't try to sugar coat this as something for handicapped people. These shoes are for the vain and stupidly affluent
Depends on the league, and whether they've thought to address it. For instance, Formula 1 banned telemetry so the pit crew couldn't monitor the engine condition and make recommendations to the driver. (I don't know if any teams had configured their cars for remote tuning. You'd think it would be helpful, but apparently unfair.) Cricket, IIRC, has a general ban against people from off the pitch communicating with the batsmen, so I think this might be a non starter there.
If teams could have their coach adjust things on their equipment during play, would this lead to electronic warfare between teams, trying to jam each other's signals, or even force their own signals on the other team. Like tightening an opposing player's shoes so they can't run, or loosening them so they trip. Could liven up some sports no end.