Apple retail chief Angela Ahrendts to depart in April, hands mantle to Deirdre O'Brien

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Comments

  • Reply 61 of 127
    6502 said:
    larryjw said:
    crofford said:
    What would be great is if Deidre is temporary and they convince Ron Johnson to come back. He was great at this role. Apple would be lucky to get him back.
    Yes - Ron was outstanding. He would’ve saved JCPenney with more time...and a better interim plan. 
    Johnson was saddle with a brain-dead Board. JCP will be the next retailer to file for Chapter 7/11. 
    Johnson was the moron who changed pricing before he changed the stores (and with it the clientele). It was the same people shopping there but now without the coupons/sales and very confusing pricing structure. Anyone with half a brain could’ve seen that was a disaster waiting to happen. 
    The pricing structure was not confusing at all, in fact if I remember right it was very simple at $20, $30 or $40 per item. He got rid of the constant coupons and timing of sales, etc. It seemed like a great idea, but apparently people like buying $40 items with a 50% off coupon rather than just paying $20 for the item.
    Yeah, this was perplexing. I don’t shop at JCP tho. 
    This is a pretty well known phenomenon. A friend of mine ran a business where he would get complaints about prices, so he raised the price 20% and offered 20% off coupons and stopped hearing complaints. Go figure.
    radarthekat
  • Reply 62 of 127
    Apple have had so many executive departures over the past few years, I'd love to know why
    People move on. It happens all the time at all companies. Nothing particularly negative or mysterious about it.
    pscooter63
  • Reply 63 of 127
    DAalseth said:
    I get back to this being so SUDDEN. No rumors, no hints, no nothing. Say what you will about the web, but things like this always seem to start leaking onto Reddit, Twitter, or the other tech press a few days or weeks before they come to light.  This just came out of the blue. 

    Plus putting the head of HR in there seems to me to be an "Oh crap we have to get someone in that position. Who's available for the next little while until we can find someone better," choice. This all strikes me as a surprise. Either she dropped a bombshell at today's board meeting, or there's some skeleton in her closet that's about to surface, or they discovered something she was doing that wasn't copacetic.

    Nothing about this seems planned.
    How do you (or any of us know)? I'll bet there's no one here that has any really inside knowledge of Apple. We don't really know it was sudden at all. What's more, most people looking for a new job don't typically telegraph that fact until they've already locked something down. Probably even more so at that level.
    edited February 5
  • Reply 64 of 127
    6502 said:
    larryjw said:
    crofford said:
    What would be great is if Deidre is temporary and they convince Ron Johnson to come back. He was great at this role. Apple would be lucky to get him back.
    Yes - Ron was outstanding. He would’ve saved JCPenney with more time...and a better interim plan. 
    Johnson was saddle with a brain-dead Board. JCP will be the next retailer to file for Chapter 7/11. 
    Johnson was the moron who changed pricing before he changed the stores (and with it the clientele). It was the same people shopping there but now without the coupons/sales and very confusing pricing structure. Anyone with half a brain could’ve seen that was a disaster waiting to happen. 
    The pricing structure was not confusing at all, in fact if I remember right it was very simple at $20, $30 or $40 per item. He got rid of the constant coupons and timing of sales, etc. It seemed like a great idea, but apparently people like buying $40 items with a 50% off coupon rather than just paying $20 for the item.
    Yeah, this was perplexing. I don’t shop at JCP tho. 
    This is a pretty well known phenomenon. A friend of mine ran a business where he would get complaints about prices, so he raised the price 20% and offered 20% off coupons and stopped hearing complaints. Go figure.
    Yeah, there's a bit of psychology in pricing...and it probably varies based on the target market/audience/customer. The price/bargain conscious are perhaps more likely to fall for the perception of "getting a deal".
    fastasleep
  • Reply 65 of 127
    6502 said:
    6502 said:
    Ha ha ha! Like I said in this thread (https://forums.appleinsider.com/discussion/209292/apples-experiential-retail-success-lies-in-improving-a-customers-life-claims-angela-ah/p4) she was useless and accomplished nothing. But, she raked in $100's of millions and we're left with $1,400 iphones and lousy macs in her wake. Tim Cook does not look good after two major retail hiring fails.

    The head of retail has nothing to do with the price of iPhones or how Macs are designed.
    It does when the money spent on her and her dumb ideas could have been much better spent.
    What dumb ideas do you attribute to her? Who would you have wanted hired instead?
    A man, clearly.

    @6502: "I never said there aren't women employees at Apple. Angela is the token woman they drag out the most to say "look, we have women in leadership at Apple". She's accomplished nothing of significance at Apple, yet brings in a massive salary and pays retail employees crap. The only other one they drag out is Lisa Jackson who says the same thing every time on how environmentally friendly their products are. Yeah, we get it. And wow, Apple has a female head of HR; I've rarely seen a company that doesn't have a female head of HR."
    Apple just "drags out" women who have no skills or credentials and accomplish nothing, according to this guy.

  • Reply 66 of 127
    DAalseth said:
    I get back to this being so SUDDEN. No rumors, no hints, no nothing. Say what you will about the web, but things like this always seem to start leaking onto Reddit, Twitter, or the other tech press a few days or weeks before they come to light.  This just came out of the blue. 

    Plus putting the head of HR in there seems to me to be an "Oh crap we have to get someone in that position. Who's available for the next little while until we can find someone better," choice. This all strikes me as a surprise. Either she dropped a bombshell at today's board meeting, or there's some skeleton in her closet that's about to surface, or they discovered something she was doing that wasn't copacetic.

    Nothing about this seems planned.
    Couldn't agree more.  This tweet made it seem like she would be around longer


    edited February 5 6502macplusplus
  • Reply 67 of 127
    Not a fan of the direction she has taken the stores. No more Genius Bar, an iconic feature. Loud and chaotic ambiance. No “place” to get service, just people in T-shirts lurking around with nothing to indicate what their specific function is. No more “countdown” list on a big video screen to give you some idea of how long before it’s your turn. As far as the town square concept? Get serious, nobody goes there to socialize. Get in and get out before you go deaf. 
    macplusplus1stkestralksecavon b7
  • Reply 68 of 127
    65026502 Posts: 280member
    6502 said:
    larryjw said:
    crofford said:
    What would be great is if Deidre is temporary and they convince Ron Johnson to come back. He was great at this role. Apple would be lucky to get him back.
    Yes - Ron was outstanding. He would’ve saved JCPenney with more time...and a better interim plan. 
    Johnson was saddle with a brain-dead Board. JCP will be the next retailer to file for Chapter 7/11. 
    Johnson was the moron who changed pricing before he changed the stores (and with it the clientele). It was the same people shopping there but now without the coupons/sales and very confusing pricing structure. Anyone with half a brain could’ve seen that was a disaster waiting to happen. 
    The pricing structure was not confusing at all, in fact if I remember right it was very simple at $20, $30 or $40 per item. He got rid of the constant coupons and timing of sales, etc. It seemed like a great idea, but apparently people like buying $40 items with a 50% off coupon rather than just paying $20 for the item.
    Yeah, this was perplexing. I don’t shop at JCP tho. 
    This is a pretty well known phenomenon. A friend of mine ran a business where he would get complaints about prices, so he raised the price 20% and offered 20% off coupons and stopped hearing complaints. Go figure.
    The coupon would need to be 16.66% to bring the price back to where it originally was.
    radarthekatleighc-sfo
  • Reply 69 of 127
    6502 said:
    larryjw said:
    crofford said:
    What would be great is if Deidre is temporary and they convince Ron Johnson to come back. He was great at this role. Apple would be lucky to get him back.
    Yes - Ron was outstanding. He would’ve saved JCPenney with more time...and a better interim plan. 
    Johnson was saddle with a brain-dead Board. JCP will be the next retailer to file for Chapter 7/11. 
    Johnson was the moron who changed pricing before he changed the stores (and with it the clientele). It was the same people shopping there but now without the coupons/sales and very confusing pricing structure. Anyone with half a brain could’ve seen that was a disaster waiting to happen. 
    The pricing structure was not confusing at all, in fact if I remember right it was very simple at $20, $30 or $40 per item. He got rid of the constant coupons and timing of sales, etc. It seemed like a great idea, but apparently people like buying $40 items with a 50% off coupon rather than just paying $20 for the item.
    You don’t change the pricing structure before you’ve re-modeled the stores and brought in new merchandise. I hate coupons and marking something up just to slap a 30% sign on it but that’s what the people shopping at JCP wanted.
  • Reply 70 of 127
    65026502 Posts: 280member
    6502 said:
    6502 said:
    Ha ha ha! Like I said in this thread (https://forums.appleinsider.com/discussion/209292/apples-experiential-retail-success-lies-in-improving-a-customers-life-claims-angela-ah/p4) she was useless and accomplished nothing. But, she raked in $100's of millions and we're left with $1,400 iphones and lousy macs in her wake. Tim Cook does not look good after two major retail hiring fails.

    The head of retail has nothing to do with the price of iPhones or how Macs are designed.
    It does when the money spent on her and her dumb ideas could have been much better spent.
    What dumb ideas do you attribute to her? Who would you have wanted hired instead?
    A man, clearly.

    @6502: "I never said there aren't women employees at Apple. Angela is the token woman they drag out the most to say "look, we have women in leadership at Apple". She's accomplished nothing of significance at Apple, yet brings in a massive salary and pays retail employees crap. The only other one they drag out is Lisa Jackson who says the same thing every time on how environmentally friendly their products are. Yeah, we get it. And wow, Apple has a female head of HR; I've rarely seen a company that doesn't have a female head of HR."
    Apple just "drags out" women who have no skills or credentials and accomplish nothing, according to this guy.

    What I said was accurate, not my fault you see everything as sexist or racist.
    kestral
  • Reply 71 of 127
    65026502 Posts: 280member

    6502 said:
    Ha ha ha! Like I said in this thread (https://forums.appleinsider.com/discussion/209292/apples-experiential-retail-success-lies-in-improving-a-customers-life-claims-angela-ah/p4) she was useless and accomplished nothing. But, she raked in $100's of millions and we're left with $1,400 iphones and lousy macs in her wake. Tim Cook does not look good after two major retail hiring fails.
    Retail management has zero to do with the price points of top-tier iphone models. It’s why you also don’t give her credit for the low tier price prices, like the $329 iPad. 

    Technically 5 years is not a failed hire. One year, absolutely. But in every fortune company I’ve worked for, 5 years is not short. We’re not executives, but still it’s not technically a fail. 
    Not necessarily true. She could have pushed for high prices to make the products and stores look even more premium. For god sakes, she sold a plain hoodie for $390 at burberry (likely made in china).

    Considering Cook, Ive, Craig, Eddie, etc... have spent decades at Apple, 5 years is a failure.
    edited February 5 macpluspluskestral
  • Reply 72 of 127
    65026502 Posts: 280member
    6502 said:
    6502 said:
    Ha ha ha! Like I said in this thread (https://forums.appleinsider.com/discussion/209292/apples-experiential-retail-success-lies-in-improving-a-customers-life-claims-angela-ah/p4) she was useless and accomplished nothing. But, she raked in $100's of millions and we're left with $1,400 iphones and lousy macs in her wake. Tim Cook does not look good after two major retail hiring fails.

    The head of retail has nothing to do with the price of iPhones or how Macs are designed.
    It does when the money spent on her and her dumb ideas could have been much better spent.
    What dumb ideas do you attribute to her? Who would you have wanted hired instead?
    The idea that turned apple stores into the DMV like a previous poster said. Or the idea that apple stores are simply places people are just going to want to hang out (what a joke). Or the idea that apple stores should be placed in the highest rent district possible.

    I would like to see how bad it would be if the VP of retail was paid just $10M instead of the $100's of millions Angela got.
  • Reply 73 of 127
    Tim Cook posted the following tweet. No way he would have done that if Angela was leaving on bad terms.




  • Reply 74 of 127
    6502 said:

    6502 said:
    Ha ha ha! Like I said in this thread (https://forums.appleinsider.com/discussion/209292/apples-experiential-retail-success-lies-in-improving-a-customers-life-claims-angela-ah/p4) she was useless and accomplished nothing. But, she raked in $100's of millions and we're left with $1,400 iphones and lousy macs in her wake. Tim Cook does not look good after two major retail hiring fails.
    Retail management has zero to do with the price points of top-tier iphone models. It’s why you also don’t give her credit for the low tier price prices, like the $329 iPad. 

    Technically 5 years is not a failed hire. One year, absolutely. But in every fortune company I’ve worked for, 5 years is not short. We’re not executives, but still it’s not technically a fail. 
    Not necessarily true. She could have pushed for high prices to make the products and stores look even more premium. For god sakes, she sold a plain hoodie for $390 at burberry (likely made in china).

    Considering Cook, Ive, Craig, Eddie, etc... have spent decades at Apple, 5 years is a failure.
    No the rest of the executive team is the exception not the norm.
  • Reply 75 of 127

    6502 said:
    6502 said:
    6502 said:
    Ha ha ha! Like I said in this thread (https://forums.appleinsider.com/discussion/209292/apples-experiential-retail-success-lies-in-improving-a-customers-life-claims-angela-ah/p4) she was useless and accomplished nothing. But, she raked in $100's of millions and we're left with $1,400 iphones and lousy macs in her wake. Tim Cook does not look good after two major retail hiring fails.

    The head of retail has nothing to do with the price of iPhones or how Macs are designed.
    It does when the money spent on her and her dumb ideas could have been much better spent.
    What dumb ideas do you attribute to her? Who would you have wanted hired instead?
    The idea that turned apple stores into the DMV like a previous poster said. Or the idea that apple stores are simply places people are just going to want to hang out (what a joke). Or the idea that apple stores should be placed in the highest rent district possible.

    I would like to see how bad it would be if the VP of retail was paid just $10M instead of the $100's of millions Angela got.
    When were Apple stores is not in the highest rent district possible? Seems to me all of the complaints boil down to: she got rid of the Genius Bar. But the people complaining about that are probably the same ones whining that the lid of their laptop doesn’t have a glowing Apple logo anymore.
  • Reply 76 of 127
    radarthekatradarthekat Posts: 3,148moderator
    Apple have had so many executive departures over the past few years, I'd love to know why
    It’s a giant company.  There haven’t been all that many to suggest an outsized number relative to the size of the enterprise.
  • Reply 77 of 127
    radarthekatradarthekat Posts: 3,148moderator
    6502 said:
    6502 said:
    Ha ha ha! Like I said in this thread (https://forums.appleinsider.com/discussion/209292/apples-experiential-retail-success-lies-in-improving-a-customers-life-claims-angela-ah/p4) she was useless and accomplished nothing. But, she raked in $100's of millions and we're left with $1,400 iphones and lousy macs in her wake. Tim Cook does not look good after two major retail hiring fails.

    The head of retail has nothing to do with the price of iPhones or how Macs are designed.
    It does when the money spent on her and her dumb ideas could have been much better spent.
    Doesn’t apply in context of a business that has so much excess cash.  Only if her salary actually pinched the company’s ability to design Macs or do other things we might have preferred they do would your comment apply.  But, I get your point. 
  • Reply 78 of 127
    radarthekatradarthekat Posts: 3,148moderator
    gatorguy said:
    carnegie said:
    https://www.apple.com/newsroom/2019/02/apple-names-deirdre-obrien-senior-vice-president-of-retail-and-people/

    I guess it makes sense that Ms. Ahrendts would leave in April. She has about 105,000 time-based RSUs due to vest on April 1st.

    But she's also giving up a lot of unvested RSUs. She has another 200,000 or so unvested time-based RSUs and perhaps 350,000 unvested performance-based RSUs.
    She can't spend what she already has, so waiting around to get more is simply gorging on resources that are useless to her IMHO, wealth only for wealth's sake. 
    Warren Buffet found a way to spend $80 billion, on humanitarian philanthropy.  
  • Reply 79 of 127
    Sales down retail chief out... Nothing unusual.

    And sales would never go up in the presence of such anecdotes I resume below:

    Customer goes to the Apple Store and says that she wants to buy Watch 4, by stating the specs. The most common model, €459, nothing to create confusion.

    Instead of bringing the box and proceeding to checkout, the personnel simply push the customer to wait in line for... presentation !!!

    wtf... WTF ???!!!

    Customer patiently waits, then tries again to explain that she doesn’t need a Watch presentation because she already wears one as seen on her wrist and she just wants to buy the product and walk by... The situation resolves with happy ending after an elder woman accompanying her finally starts yelling and exposes all of her dispute experience.

    Happens in a metropolitan European Apple Store.

    That patronizing attitude against the customer reveals how wrong a culture has been implemented in recent years on Apple retail.
    edited February 5 kestral
  • Reply 80 of 127
    She literally took a job you can’t screw up and screwed it up.  Apple Stores were great.  Now they’re intolerable - chaotic and disorganized.  But mainly they’re leaderless and employees don’t know what they’re supposed to be doing.  
    macpluspluskestral
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