Apple & Alipay launch interest-free $30 per month iPhone deal in China
In a sign of how eager it is to revive Chinese iPhone sales, Apple has made a pact with Alipay to let shoppers borrow money interest-free for Apple purchases and pay it back in 24 monthly installments.
Customers must spend at least 4,000 yuan, about $595, the Wall Street Journal reported. That means that all recent iPhones qualify, since even 2017's iPhone 8 starts at 5,099 yuan ($758). 2018's iPhone XR is at least 6,499 yuan ($967).
Apple began offering a similar financing deal last month, but only at its Chinese retail outlets, limiting its reach. Alipay conversely has over 700 million users, and its Huabei service -- effectively a virtual credit card -- is even letting people temporarily increase their credit limits to buy Apple products. People must take advantage of the Alipay offer by March 25.
Apple saw its December-quarter Chinese revenues plummet 26.7 percent year-over-year, something it blamed squarely on iPhone sales. iPhones are much more costly than phones from local brands like Huawei and Xiaomi -- one can easily represent someone's entire monthly salary.
The company is wielding multiple tactics to try and increase sales. On top of outright price cuts, the company has extended its extra credit for iPhone trade-ins through March 25.
The 25th happens to be when Apple is expected to host a major press event revealing two subscription services: Apple News Magazines, and a new video platform, mixing original shows and movies with subscriptions to outside networks. Some hardware could be announced as well, but that's less certain.
Customers must spend at least 4,000 yuan, about $595, the Wall Street Journal reported. That means that all recent iPhones qualify, since even 2017's iPhone 8 starts at 5,099 yuan ($758). 2018's iPhone XR is at least 6,499 yuan ($967).
Apple began offering a similar financing deal last month, but only at its Chinese retail outlets, limiting its reach. Alipay conversely has over 700 million users, and its Huabei service -- effectively a virtual credit card -- is even letting people temporarily increase their credit limits to buy Apple products. People must take advantage of the Alipay offer by March 25.
Apple saw its December-quarter Chinese revenues plummet 26.7 percent year-over-year, something it blamed squarely on iPhone sales. iPhones are much more costly than phones from local brands like Huawei and Xiaomi -- one can easily represent someone's entire monthly salary.
The company is wielding multiple tactics to try and increase sales. On top of outright price cuts, the company has extended its extra credit for iPhone trade-ins through March 25.
The 25th happens to be when Apple is expected to host a major press event revealing two subscription services: Apple News Magazines, and a new video platform, mixing original shows and movies with subscriptions to outside networks. Some hardware could be announced as well, but that's less certain.
Comments
The Ali brand is loved in China. So that explains this.
I think it’s extremely similar to Apple iPhone upgrade plan!