Customers' 'Dear Tim' emails have big impact within Apple
Customers' personal emails to Apple CEO Tim Cook actually do get read, and are passed around as employee motivation and inspiration for future features -- particularly within the Apple Health team.
Dear Tim email
Even preceding Tim Cook's tenure at Apple, customers have emailed Apple's top brass about their experiences with Apple's products -- good or bad. Sometimes, customers even get responses back in emails or personal phone calls. Tim Cook reaffirmed Apple's commitment to the Mac mini in one of his responses while everyone awaited the future of the mini line.
These "Dear Tim" emails, as they've recently been dubbed, have a much bigger impact within Apple than most would expect.
With the launch of the Apple Watch, which actually had a profound impact on improving or saving people's lives, these emails have increased in volume as customer's share their stories.
Apple Watch Series 4
"It was a new day for Apple when the letters started coming in," noted Julz Arny during Apple's recent American Heart Month event at a San Francisco Apple Store.
CNBC outlines the internal process for these emails which involves a personal assistant whose sole job entails reading these received emails according to sources familiar with the process. Emails that are believed to be especially important are forwarded to Cook for personal attention while others are sent to distribution lists of executives on various teams within Apple.
The emails live on further, after being disseminated down into individual teams and even amongst the rank-and-file as motivation.
After the initial launch of Apple Watch, Apple promoted health and fitness features to be one of the most selling points of the device. Internal sources even partially credit "Dear Tim" emails for the promotion of the health features.
Aside from shaping features, the emails are important for morale, according to CNBC. Between Apple's secrecy and the non-customer-facing positions within Apple, it can be difficult for those like engineers to directly hear or see the results of their work.
Dear Tim email
Even preceding Tim Cook's tenure at Apple, customers have emailed Apple's top brass about their experiences with Apple's products -- good or bad. Sometimes, customers even get responses back in emails or personal phone calls. Tim Cook reaffirmed Apple's commitment to the Mac mini in one of his responses while everyone awaited the future of the mini line.
These "Dear Tim" emails, as they've recently been dubbed, have a much bigger impact within Apple than most would expect.
With the launch of the Apple Watch, which actually had a profound impact on improving or saving people's lives, these emails have increased in volume as customer's share their stories.
Apple Watch Series 4
"It was a new day for Apple when the letters started coming in," noted Julz Arny during Apple's recent American Heart Month event at a San Francisco Apple Store.
CNBC outlines the internal process for these emails which involves a personal assistant whose sole job entails reading these received emails according to sources familiar with the process. Emails that are believed to be especially important are forwarded to Cook for personal attention while others are sent to distribution lists of executives on various teams within Apple.
The emails live on further, after being disseminated down into individual teams and even amongst the rank-and-file as motivation.
After the initial launch of Apple Watch, Apple promoted health and fitness features to be one of the most selling points of the device. Internal sources even partially credit "Dear Tim" emails for the promotion of the health features.
Aside from shaping features, the emails are important for morale, according to CNBC. Between Apple's secrecy and the non-customer-facing positions within Apple, it can be difficult for those like engineers to directly hear or see the results of their work.
Comments
How do you feel about it, Howard?
Still no increase is baseline free iCloud tier, from that measly 5 GB. And still no—the feature I want more than any else—cross-platform iMessage. No WhatsApp, no fb mess, just iMessage from my phone and Mac to anyone I out there who wants to download the app. Out of the box messaging. That's all I ask. Yes, it will cost Apple money to run this, but this is not an issue for them. Out of the box device experience should trump everything else.
Also, iMessage activation sucks (it's unreliable) and it costs money. Switch to Signal-style phone number activation and get rid of passwords for iMessage signing and activation.
/rant
Microsoft employees protest US Army contract
https://thehill.com/policy/technology/431213-microsoft-employees-protest-technology-contract-with-us-army-designed-toExcerpt from that article "A group of more than 50 Microsoft employees have signed on to a letter protesting the company's $479 million technology contract with the U.S. Army, saying Microsoft is providing the military with tools "designed to help people kill."
Approximately 50 Microsoft employees out of 134944 total is 0.04%.
Nowhere does the article mention around 'around the world'.
The Apple hierarchy really does care about its clients.
Are you unaware that US law does not require any societal obligation from corporations (who are people, my friend) beyond a) being based in the US and b) complying with the laws and paying taxes in the US (the latter of which a number of "American" companies -- like Amazon -- don't actually do)? Are you suggesting that constitutional freedoms and other laws should be rolled back to make all of corporate USA simply a tool of the military -- exactly the idea General Dwight Eisenhower warned against?
Is that your definition of "American?"
So so when they released AirPods, and they had that real Apple magic quality to them, I made sure to write to thank and congratulate them.
I think Apple is an amazing company, but only a portion of that is reflective of the U.S. culture and values. Many aspects, such as their personal privacy positioning, are much closer to E.U. values.
Are you unaware that US law does not require any societal obligation from corporations (who are people, my friend) beyond a) being based in the US and b) complying with the laws and paying taxes in the US (the latter of which a number of "American" companies -- like Amazon -- don't actually do)? Are you suggesting that constitutional freedoms and other laws should be rolled back to make all of corporate USA simply a tool of the military -- exactly the idea General Dwight Eisenhower warned against?
Is that your definition of "American?"
Sounds more like a communist totalitarian regime...