Instead of jumping through hoops to obtain copyright permissions the easiest solution will be to just delete any uploaded content that has the slightest hint of containing copyrighted material. Will original, copyrighted content uploaded by the copyright holder mean that Google and others will have to pay that creator? If so why would Google even allow that upload?
They wouldn't thus upload filters in all likelihood. That's despite the Germans saying otherwise in their side-agreement with France.
What's wrong with upload filters? Is the concern that they will be overly restrictive? That they will start a slippery slope for more "interesting" intrusion by governments into what can be uploaded to the Web?
Should websites and search engines be proactive and block all sharing of something like the winning goal in a soccer match? Is using an Apple provided app to record and share it a violation in itself that Apple could be held accountable for? How about storing a video of that same soccer match on Apple Cloud and then sharing it with your friends or family? Is that a potential violation that Apple should proactively block "just in case", put upload filters to use as a safety net? Is using Safari to search for a particular news event and getting back a three word description for each of the results enough to trigger a review? How about 5 words, is that too many? What about Spotlight searches, same questions?
You might say there's no way any of these are violations, but they will be tested. Count on it. When there's so much potential profit to the supposed copyright holder, and even certain platform fans itching to get the "other side" in hot water with a complaint no matter how trivial it may be a huge can of worms being opened, unexpected side issues.
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You might say there's no way any of these are violations, but they will be tested. Count on it. When there's so much potential profit to the supposed copyright holder, and even certain platform fans itching to get the "other side" in hot water with a complaint no matter how trivial it may be a huge can of worms being opened, unexpected side issues.
EDIT: A linked EU newspaper article expressing concerns, even if they are one of the media properties that could potentially benefit from the proposed regulations.
https://www.theguardian.com/commentisfree/2018/sep/13/tech-giants-eu-internet-searches-copyright-law