Apple News+ wrangled more than 200,000 subscriptions in first 48 hours, report says
While Apple has yet to reveal numbers for last week's Apple News+ launch, a report on Tuesday claims the service saw more than 200,000 people sign up for a trial subscription in its first 48 hours of availability.
Citing sources familiar with the matter, The New York Times reports the figure represents more users than Texture, the magazine app Apple acquired to build Apple News+, had at its peak.
Dubbed "Netflix for Magazines," Texture was purchased by Apple in 2018, sparking speculation that the tech giant would leverage the app's framework for a branded subscription news offering. Those guesses were rendered correct last week when Apple debuted Apple News+, a for-pay news service that presents users access to some 300 magazines for $9.99 per month.
In addition, Apple's news product includes the Los Angeles Times and limited access to the The Wall Street Journal, the latter considered a crown jewel in terms of newspaper content.
Notably absent from Apple News+ are major publications like The Washington Post and The New York Times, but not for want of trying. According to a report this week, Apple SVP of Internet Software and Services Eddy Cue frequently visited both publications prior to launch in attempts to strike an amicable deal.
The NYT has been particularly critical of Apple's bundle pricing, saying the product puts publications at risk of subscriber cannibalization for minimal financial gain. Last week, The Times CEO Mark Thompson cautioned against distributing first-party content through third-party services, and likened services like Apple News+ to Netflix.
"We tend to be quite leery about the idea of almost habituating people to find our journalism somewhere else," Thompson said. "We're also generically worried about our journalism being scrambled in a kind of Magimix (blender) with everyone else's journalism."
Some outlets, like The New Yorker, are attempting to balance the tables by offering only a portion of their content on Apple News+, with full subscriptions purchased through their standalone platforms providing total access. The WSJ is taking a similar tack and provides Apple News+ users access to all business and financial news, searchable in the app, alongside a curated selection of general, political and sports stories.
According to today's report, Rupert Murdoch, who purchased the The Journal in 2007, was a key factor in its inclusion in Apple News+. Murdoch is looking to expand the paper's demographic beyond Wall Street types by presenting more general interest, sports and lifestyle coverage, the report said. Perhaps not coincidentally, articles from those sections will be highlighted on Apple's service.
Citing sources familiar with the matter, The New York Times reports the figure represents more users than Texture, the magazine app Apple acquired to build Apple News+, had at its peak.
Dubbed "Netflix for Magazines," Texture was purchased by Apple in 2018, sparking speculation that the tech giant would leverage the app's framework for a branded subscription news offering. Those guesses were rendered correct last week when Apple debuted Apple News+, a for-pay news service that presents users access to some 300 magazines for $9.99 per month.
In addition, Apple's news product includes the Los Angeles Times and limited access to the The Wall Street Journal, the latter considered a crown jewel in terms of newspaper content.
Notably absent from Apple News+ are major publications like The Washington Post and The New York Times, but not for want of trying. According to a report this week, Apple SVP of Internet Software and Services Eddy Cue frequently visited both publications prior to launch in attempts to strike an amicable deal.
The NYT has been particularly critical of Apple's bundle pricing, saying the product puts publications at risk of subscriber cannibalization for minimal financial gain. Last week, The Times CEO Mark Thompson cautioned against distributing first-party content through third-party services, and likened services like Apple News+ to Netflix.
"We tend to be quite leery about the idea of almost habituating people to find our journalism somewhere else," Thompson said. "We're also generically worried about our journalism being scrambled in a kind of Magimix (blender) with everyone else's journalism."
Some outlets, like The New Yorker, are attempting to balance the tables by offering only a portion of their content on Apple News+, with full subscriptions purchased through their standalone platforms providing total access. The WSJ is taking a similar tack and provides Apple News+ users access to all business and financial news, searchable in the app, alongside a curated selection of general, political and sports stories.
According to today's report, Rupert Murdoch, who purchased the The Journal in 2007, was a key factor in its inclusion in Apple News+. Murdoch is looking to expand the paper's demographic beyond Wall Street types by presenting more general interest, sports and lifestyle coverage, the report said. Perhaps not coincidentally, articles from those sections will be highlighted on Apple's service.
Comments
With the number of high quality magazines available I will definitely be signing up. The New Yorker, in particular, is chock full of some of the best writers in the world - bar none. The WaPo and NYT can suck it - we get enough free articles from them each month anyway. My main concern, being fully employed and all, is the amount of time I have to read it all.
I think for a lot of people it’s mainly a matter of if there are more than one or two mags they want to read in there, and whether or not they have the time to do magazine reading (a general plague of the publishing industry overall). I love the idea of being able to dip in and out at will of any of their magazines or newspapers. If they’ve written on a topic I’m interested in — and Apple’s human curators will help me find those. If you enjoy reading in-depth journalism, I think News+ is an easy decision to at least try.
My first impression is, it's not for me.
I get the WSJ, Time, The Atlantic, Air & Space, Trail Runner, SCUBA, and Foreign Policy. I enjoy The Economist as well.
Reading on a tablet is not the way I like to do it. (I recycle everything!)
Best.
And it's US only, so even more impressive.