Apple launches UK-only 'Behind the Mac' page promoting Mac music making

in Current Mac Hardware edited May 2019
In a slightly unusual move Apple has launched a new U.K.-only promo page, "Behind the Mac," selling people on Macs for all stages of music production.

MacBook Pro music

The page touts GarageBand as a beginner tool, and the $199.99 Logic Pro X as a professional suite. It also recommends MainStage 3 for live performances, plus several Mac models and accessories, like Apogee's HypeMiC and the ROLI Songmaker Kit.

Beginning the page is a promo video featuring artists like Paul McCartney, David Bowie, and Gorillaz.

The page further points people to Mac trade-in options, and music-themed Today at Apple retail sessions.

It's not clear why the page is only live in the U.K. London is however home to many famous artists and recording studios, such as Abbey Road. Gaining the attention of the British music scene may be lucrative both directly and by influencing others worldwide.


  • Reply 1 of 3
    LatkoLatko Posts: 398member
    Why did Bono fall off Tim’s shortlist of favorite former musicians ?
  • Reply 2 of 3
    racerhomie3racerhomie3 Posts: 1,170member
    Latko said:
    Why did Bono fall off Tim’s shortlist of favorite former musicians ?
    They are still supporting RED. So I don’t think that’s an issue.
  • Reply 3 of 3
    palegolaspalegolas Posts: 1,334member
    All those illuminated Apple MacBook Pro logos… More stealthy today.
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