Actor Justin Long reveals why Steve Jobs rejected over 200 'I'm a Mac' ads

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  • Reply 21 of 24
    cincyteecincytee Posts: 428member
    The second best ad series of all time. 

    Yes, Apple is now a trillion dollar company and in a different stage of life, but it’s simply not the cool iconoclast that it was. The main thing going for it currently is that the others haven’t quite caught up with it, yet. No one still competes across the whole ecosystem.

    Looking back, it is really quite mind-boggling how much Jobs and Apple shook things up. 
    It is difficult to be the cool iconoclast when you've become the trillion-dollar icon. Doesn't mean you can't still be cool, but it does limit your counterculture cred.
    watto_cobra
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  • Reply 22 of 24
    welshdogwelshdog Posts: 1,929member
    Only 66 released out of 323 made?? The Ad Agency should release some more of them (I am sure they kept them all) as the 'Lost Collection.' It will help remind everyone what made Apple great at one time.
    Those would be the property of Apple, not the ad agency.
    Yep. Access to old or unaired spots is usually not allowed. Both the agencies and clients usually don’t want old campaigns revisited. 

    Joel McKinnon Miller (Scully on Brooklyn Nine-Nine) did a spot for Texas grocery mega chain H-E-B in the 90s. Not only did he never see the spot (he was the only actor) the agency and H-E-B did not make it available anywhere. I even reached out to The Richards Group to see if they would send him a copy - no response. I finally found it on some obscure ad aggregator site and sent it to him via Twitter. He was really happy, but now the ad is gone from the site. 

    We we will never see the unaired Apple spots. 
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  • Reply 23 of 24
    mike1mike1 Posts: 3,501member
    Only 66 released out of 323 made?? The Ad Agency should release some more of them (I am sure they kept them all) as the 'Lost Collection.' It will help remind everyone what made Apple great at one time.
    Except the ad agency doesn't own them, so it's not their's to release.
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  • Reply 24 of 24
    christopher126christopher126 Posts: 4,366member
    Watched them all. Thanks for sharing. 

    Good times, with my 2006 intel 20" white iMac and my original intel white MacBook, making my first website on iWeb! Putting my photos on the original macTV wowing my friends. Then came the iPhone...answering emails and looking at contracts on my iPhone. Good times! :)
    watto_cobra
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