Missouri senator asks Apple to offer full 'Do Not Track' option for iPhone & iPad apps
Republican Senator Josh Hawley of Missouri has sent a letter to Apple CEO Tim Cook, urging him to enable a "Do Not Track" option for iPhone and iPadOS apps, and not just in places like Safari.

Hawley wrote that he was "pleased" by tighter location-tracking controls introduced on Monday, but that Apple "can still do better," according to The Hill. This fall's iOS 13 will introduce a "just once" permission option. The company is also instituting mandatory logs for app location access, and bans on exploiting Wi-Fi and Bluetooth data for ad targeting.
With backing from Democrat Sen. Dianne Feinstein, Hawley is promoting a bill that would create a nationally-enforced "Do Not Track" registry. That would deter tech companies from collecting anything beyond essential data from Americans who sign up.
Hawley is also behind the "Protecting Children From Abusive Games Act," which would block sales of loot boxes to people under 18, along with "pay-to-win" purchases that give some customers an unfair advantage. Loot boxes are increasingly accused of encouraging gambling, since adults and children alike may have to buy several to get items they actually want.
That legislation would likely impact Apple's bottom line, since many popular App Store titles like "Candy Crush" and "Words With Friends" are "free-to-play" titles that in reality depend on loot boxes or pay-to-win mechanics to make money. This fall's Apple Arcade may help reduce dependence on exploitative apps.

Hawley wrote that he was "pleased" by tighter location-tracking controls introduced on Monday, but that Apple "can still do better," according to The Hill. This fall's iOS 13 will introduce a "just once" permission option. The company is also instituting mandatory logs for app location access, and bans on exploiting Wi-Fi and Bluetooth data for ad targeting.
With backing from Democrat Sen. Dianne Feinstein, Hawley is promoting a bill that would create a nationally-enforced "Do Not Track" registry. That would deter tech companies from collecting anything beyond essential data from Americans who sign up.
Hawley is also behind the "Protecting Children From Abusive Games Act," which would block sales of loot boxes to people under 18, along with "pay-to-win" purchases that give some customers an unfair advantage. Loot boxes are increasingly accused of encouraging gambling, since adults and children alike may have to buy several to get items they actually want.
That legislation would likely impact Apple's bottom line, since many popular App Store titles like "Candy Crush" and "Words With Friends" are "free-to-play" titles that in reality depend on loot boxes or pay-to-win mechanics to make money. This fall's Apple Arcade may help reduce dependence on exploitative apps.
Comments
Do No Track should be the default. Everyone should have the right to expect not to be tracked without signing up for anything!
The danger with this is that it implies that companies have a right to track unless users opt out - That is just backwards and absolutely wrong!
It's like ignoring the thief while focusing on a man giving a presentation on security.
After watching WWDC yesterday I'm sure Apple has more privacy innovations in the works.
Maybe you read it that way but to me it reads like "you aren't doing enough for me!" while ignoring the thief.
Full disclosure: Even tho they offer it, and Google Tag Manager makes it easy to implement, Google for their part no longer honors those requests just as most websites and web services no longer do. The good Senator's bill is actually a commendable idea IMHO. Otherwise "Do Not Track" is a wasted effort that makes users believe something is being done that is not. Even the creator of it suggests it be abandoned as it accomplishes nothing other than misleading those browser users toggling the setting.
If Apple were to implement it for iPhone and iPad apps it would simply be for making folks "feel good", like they've done something. In truth it's toothless.
Yeah my point. Gatorguy may be right but what about the elephant in the room?
In essence the Senator is using the occasion to say that if even the privacy-focused Apple isn't doing all they can then all the more reason to support his Federal legislation that puts legal "toothy" mandates on controlling the practice.