General consumer interest in Apple Card is 'remarkably high,' says survey
The benchmarking and survey company J.D. Power is predicting that Apple Card will be hit, based on the awareness and interest of US consumers ahead of its launch.

J.D. Power, the company best known for its annual report on consumer satisfaction toward technology products, has conducted a survey into how consumers are reacting to Apple Card. Conducted before the card was available to even a few users, the survey reports that "Apple Card [is] poised to be a hit, despite lagging the industry leaders on rewards."
Of the US consumers surveyed, 38% were aware that Apple Card was coming. Of those who knew about it, 35% told J.D. Power that they were somewhat or very likely to apply for it.
The figures are higher for younger respondents, with 52% of 18-29-year-olds saying they were aware of Apple Card. Separately, 52% of people currently using Apple Pay said that they were likely to apply for Apple Card in the next 12 months.
Those Apple Pay users represented just 11% of all the adults surveyed, though it rises to 20% of all those who use an iPhone.
Nonetheless, J.D. Power notes that this 'remarkably high' awareness and interest comes when, at the time of the survey, Apple Card had not been heavily marketed.
It also notes that this interest comes despite Apple Card falling short compared to other cards which offer, for instance, sign-up bonuses. Since the survey was conducted in July 2019, Apple has begun promoting Apple Card with a series of videos on how to apply and use it.
The card is now available for a very small number of people but will be rolling out to US customers this month. It's also going to expand overseas, but no details have been revealed yet.

J.D. Power, the company best known for its annual report on consumer satisfaction toward technology products, has conducted a survey into how consumers are reacting to Apple Card. Conducted before the card was available to even a few users, the survey reports that "Apple Card [is] poised to be a hit, despite lagging the industry leaders on rewards."
Of the US consumers surveyed, 38% were aware that Apple Card was coming. Of those who knew about it, 35% told J.D. Power that they were somewhat or very likely to apply for it.
The figures are higher for younger respondents, with 52% of 18-29-year-olds saying they were aware of Apple Card. Separately, 52% of people currently using Apple Pay said that they were likely to apply for Apple Card in the next 12 months.
Those Apple Pay users represented just 11% of all the adults surveyed, though it rises to 20% of all those who use an iPhone.
Nonetheless, J.D. Power notes that this 'remarkably high' awareness and interest comes when, at the time of the survey, Apple Card had not been heavily marketed.
It also notes that this interest comes despite Apple Card falling short compared to other cards which offer, for instance, sign-up bonuses. Since the survey was conducted in July 2019, Apple has begun promoting Apple Card with a series of videos on how to apply and use it.
The card is now available for a very small number of people but will be rolling out to US customers this month. It's also going to expand overseas, but no details have been revealed yet.
Comments
It will be interesting to see what the true interest turns out to be in a year or so. Hopefully it goes well.
Frankly, for myself, relying strictly on those features of the card would be a step down for me from what I am currently doing with Quicken.
For younger folk who’ve yet to learn how to manage their finances, some of these features would be better than nothing.
I’ll get the Apple Card as soon as I’m able, just for the experience, if nothing else. But I will have no problem canceling the card if it fails to meet certain standards. First, all transactions must be importable into Quicken. Second, transaction alerts must be available. Third, fraudulent transaction security must be present. There are likely other requirements, but these three are on my short list.
For the few times that I do not use Apple Pay I will use one of my other cards that pay more than 1%.
1% on all purchases
2% on all online purchase (including Apple)
3% on travel/hotels
4% on restaurants
I don't really care about the "prestige" factor; I care about what I'm getting out of it.
Apple Card service is free.
The card I currently have is 1.5% cash back. I might sign up for the Apple Card just to use it for Apple Pay and App Store/iTunes transactions. I wish the iPhone upgrade program monthly payments qualified for the 3% cash back though.