Apple releases two new iPhone 11 Pro ads to YouTube [u]
Apple has released two brand new ads on YouTube highlighting big features of the iPhone 11 Pro.
The new ads aim to showcase both the new triple lens camera and the improved durability of the newly launched iPhone 11 Pro.
The first ad, called "It's tough out there," features a iPhone 11 Pro in a wind tunnel, facing an assault of every day items. The iPhone is pelted with everything from children's toys to raw produce, and eventually withstands being crushed by a five-tier wedding cake.
The iPhone 11 Pro is hosed off and then pelted again--this time with rubber duckies--and seems none the less worse for wear. The ad finishes with a title card reading "It's tough out there." The ad features "Dvolution" by Soondclub as it's audio track. Notably, this advertisement features an ending card promoting Verizon.
The second ad, simply called "Triple-camera system" takes place in the same wind tunnel as the first ad, but takes a different approach. A dog -- likely an Afghan Hound -- enters into the wind chamber. The iPhone 11 Pro is used to snap pictures of the dog as the wind blows its hair, showcasing the telephoto, wide, and ultra wide lenses. The ad also highlights the new low-light picture mode.
The ad features the song "Regular" by Ateph Elidja. Again, the advertisement features an end card that specifically promotes Verizon.
Update: Apple has also posted the "iPhone 11 Pro cinematic tests" short that debuted at Tuesday's keynote.
The new ads aim to showcase both the new triple lens camera and the improved durability of the newly launched iPhone 11 Pro.
The first ad, called "It's tough out there," features a iPhone 11 Pro in a wind tunnel, facing an assault of every day items. The iPhone is pelted with everything from children's toys to raw produce, and eventually withstands being crushed by a five-tier wedding cake.
The iPhone 11 Pro is hosed off and then pelted again--this time with rubber duckies--and seems none the less worse for wear. The ad finishes with a title card reading "It's tough out there." The ad features "Dvolution" by Soondclub as it's audio track. Notably, this advertisement features an ending card promoting Verizon.
The second ad, simply called "Triple-camera system" takes place in the same wind tunnel as the first ad, but takes a different approach. A dog -- likely an Afghan Hound -- enters into the wind chamber. The iPhone 11 Pro is used to snap pictures of the dog as the wind blows its hair, showcasing the telephoto, wide, and ultra wide lenses. The ad also highlights the new low-light picture mode.
The ad features the song "Regular" by Ateph Elidja. Again, the advertisement features an end card that specifically promotes Verizon.
Update: Apple has also posted the "iPhone 11 Pro cinematic tests" short that debuted at Tuesday's keynote.
Comments
Probably really tough as a lot of reviewers/media are intentionally ignoring the details.
That "It's tough out there" ad is terrible. Am I missing something? Is it supposed to be ironic?
I suspect it's supposed to symbolize "what life throws at you", combined with industrial ("Pro"...?) surroundings. Might have some tie-ins to TV shows that they are working on, too. Who knows?
The soundtracks in both ads are different, edgy. They are definitely experimenting with different approaches.
I'm guessing it's supposed to ironically showcase the "tough" daily life of a mom? With light baby objects (toys and broccoli) thrown at her.
Why so many soft things are being thrown at the new iPhone to show how "tough" it is. Thought the items would get tougher as the ad went on.
A flower? A rubber band? A rubber ducky? Really?
i think they are both great ads.
i now await the endless drop and blender tests to refute the ads.
My cat liked the music in the first ad.
That’s all I got...
Rather than dropping the hone hone off a mountain, they highlighted the kind of stuff that actually could happen to a phone: occasional exposure to water, the contents of a handbag, Cooking ingredients (because folk use their phones for recipes these days).
Things they missed however: coins and car keys.