Apple urges customers to keep data safe in new 'Privacy on iPhone' ad

AppleInsider

Apple on Friday published the latest ad in its "Privacy on iPhone" series, detailing the treasure trove of personal, sensitive data stored on our mobile devices and subtly suggesting iPhone is the only way to keep that information safe.

Posted to Apple's YouTube channel, the short minute-long spot titled "Privacy on iPhone -- Simple as that" is the latest addition to the company's privacy-focused commercial series and the first to feature the new iPhone 11 Pro.

"Right now there is more private information on your phone than in your home," Apple says. "Think about that. So many details about your life right in your pocket. This makes privacy more important now than ever."

The ad runs through examples of stored information, from a user's location to text messages to heart rate data gleaned from Apple Watch and siloed in the Health app. This data, Apple says, belongs to the customer and no one else.

A lingering shot of a woman on her iPhone 11 Pro ends the commercial, implying Apple's devices are the answer to its posed question of consumer data privacy.

Apple launched its privacy focused advertising campaign in March with a fun ad highlighting the hoops people jump through to protect their privacy, from rolling up windows to closing doors. The thrust of Apple's argument is that owners of mobile devices should put the same -- if not more -- emphasis on protecting digital data.

As a company, Apple consistently touts user privacy as a core institutional belief, one that is built into every product it develops. CEO Tim Cook often refers to privacy as a fundamental human right, a philosophy echoed by other executives in numerous interviews, keynote presentations and press releases.

bobolicious

...so why do all roads seem to lead to Apple's iCloud servers, and app AI introduced on by default without obvious notice... ?

Instead of an easy 3rd party default S/MIME security certificate email offerings we get emoji, memoji and text message effects that cripple basic functionality, and 'onboard' storage that is difficult or impossible to anonymize or upgrade cost effectively...

Why does remote delete of iPhone data require 'find my iPhone' location tracking? Is this Apple's latent 'cost' to customers for data delete capability by design ?

Even the move away from iTunes central management of apps means extra download bandwidth and apple tracking download data of every app on every device. Apple 1, customers 0?

Is this increasingly the best target for 'the big hack' or a digital trojan horse, ironically vs the web designed in concept for de-concentration of single connection dependence and thus increased security..?

How about a server app with 'mycloud' in house functionality (distributed cloud) without ties to Apple's multinational foreign US 'Patriot Act' jurisdiction servers...?

slurpy

bobolicious said:

...so why do all roads seem to lead to Apple's iCloud servers, and app AI introduced on by default without obvious notice... ?

Instead of an easy 3rd party default S/MIME security certificate email offerings we get emoji, memoji and text message effects that cripple basic functionality, and 'onboard' storage that is difficult or impossible to anonymize or upgrade cost effectively...

Why does remote delete of iPhone data require 'find my iPhone' location tracking? Is this Apple's latent 'cost' to customers for data delete capability by design ?

Even the move away from iTunes central management of apps means extra download bandwidth and apple tracking download data of every app on every device. Apple 1, customers 0?

Is this increasingly the best target for 'the big hack' or a digital trojan horse, ironically vs the web designed in concept for de-concentration of single connection dependence and thus increased security..?

How about a server app with 'mycloud' in house functionality (distributed cloud) without ties to Apple's multinational foreign US 'Patriot Act' jurisdiction servers...?

Too much stupidity in this post. 

disneylandman

Damage control by Apple.  "What happens on your phone stays on your phone"....until we send it out to a third party contracting company to listen to your conversations with contact and location data shared.  Apple still has yet to issue the software patch to opt out of that 'feature'...which they failed to advise consumers they would follow that practice.  If you want something private, don't put it on your phone or in the cloud.  All Apple has done is prove their hypocrisy when they admitted to sharing conversations with third party, non-Apple employees.

disneylandman

slurpy said:

bobolicious said:

...so why do all roads seem to lead to Apple's iCloud servers, and app AI introduced on by default without obvious notice... ?

Instead of an easy 3rd party default S/MIME security certificate email offerings we get emoji, memoji and text message effects that cripple basic functionality, and 'onboard' storage that is difficult or impossible to anonymize or upgrade cost effectively...

Why does remote delete of iPhone data require 'find my iPhone' location tracking? Is this Apple's latent 'cost' to customers for data delete capability by design ?

Even the move away from iTunes central management of apps means extra download bandwidth and apple tracking download data of every app on every device. Apple 1, customers 0?

Is this increasingly the best target for 'the big hack' or a digital trojan horse, ironically vs the web designed in concept for de-concentration of single connection dependence and thus increased security..?

How about a server app with 'mycloud' in house functionality (distributed cloud) without ties to Apple's multinational foreign US 'Patriot Act' jurisdiction servers...?

Too much stupidity in this post. 

Or is it that you can't comprehend it?

GeorgeBMac

slurpy said:

bobolicious said:

...so why do all roads seem to lead to Apple's iCloud servers, and app AI introduced on by default without obvious notice... ?

Instead of an easy 3rd party default S/MIME security certificate email offerings we get emoji, memoji and text message effects that cripple basic functionality, and 'onboard' storage that is difficult or impossible to anonymize or upgrade cost effectively...

Why does remote delete of iPhone data require 'find my iPhone' location tracking? Is this Apple's latent 'cost' to customers for data delete capability by design ?

Even the move away from iTunes central management of apps means extra download bandwidth and apple tracking download data of every app on every device. Apple 1, customers 0?

Is this increasingly the best target for 'the big hack' or a digital trojan horse, ironically vs the web designed in concept for de-concentration of single connection dependence and thus increased security..?

How about a server app with 'mycloud' in house functionality (distributed cloud) without ties to Apple's multinational foreign US 'Patriot Act' jurisdiction servers...?

Too much stupidity in this post. 

It's what generally happens when one starts with the agenda and then backs into the facts to support it.

GeorgeBMac

disneylandman said:

Damage control by Apple.  "What happens on your phone stays on your phone"....until we send it out to a third party contracting company to listen to your conversations with contact and location data shared.  Apple still has yet to issue the software patch to opt out of that 'feature'...which they failed to advise consumers they would follow that practice.  If you want something private, don't put it on your phone or in the cloud.  All Apple has done is prove their hypocrisy when they admitted to sharing conversations with third party, non-Apple employees.

Yes, you are right:   Apple has failed at making the iPhone stupid proof.

But really:  Who's fault is it when a user loads GMail or Google Maps on their phone and then Google targets them with information extracted from searching their emails or travel history?   Is that really Apple's fault?   Is it Google's?   Or, is it the person who decided to use Google apps?

CloudTalkin

GeorgeBMac said:

disneylandman said:

Damage control by Apple.  "What happens on your phone stays on your phone"....until we send it out to a third party contracting company to listen to your conversations with contact and location data shared.  Apple still has yet to issue the software patch to opt out of that 'feature'...which they failed to advise consumers they would follow that practice.  If you want something private, don't put it on your phone or in the cloud.  All Apple has done is prove their hypocrisy when they admitted to sharing conversations with third party, non-Apple employees.

Yes, you are right:   Apple has failed at making the iPhone stupid proof.

But really:  Who's fault is it when a user loads GMail or Google Maps on their phone and then Google targets them with information extracted from searching their emails or travel history?   Is that really Apple's fault?   Is it Google's?   Or, is it the person who decided to use Google apps?

Why are you deflecting to Google on the comment from @disneylandman ?  It has nothing to do with Google.  Talk about starting with an agenda. 

gatorguy

CloudTalkin said:

GeorgeBMac said:

disneylandman said:

Damage control by Apple.  "What happens on your phone stays on your phone"....until we send it out to a third party contracting company to listen to your conversations with contact and location data shared.  Apple still has yet to issue the software patch to opt out of that 'feature'...which they failed to advise consumers they would follow that practice.  If you want something private, don't put it on your phone or in the cloud.  All Apple has done is prove their hypocrisy when they admitted to sharing conversations with third party, non-Apple employees.

Yes, you are right:   Apple has failed at making the iPhone stupid proof.

But really:  Who's fault is it when a user loads GMail or Google Maps on their phone and then Google targets them with information extracted from searching their emails or travel history?   Is that really Apple's fault?   Is it Google's?   Or, is it the person who decided to use Google apps?

Why are you deflecting to Google on the comment from @disneylandman ?  It has nothing to do with Google.  Talk about starting with an agenda. 

You already know why. "Le's not discuss Apple...."

GeorgeBMac

CloudTalkin said:

GeorgeBMac said:

disneylandman said:

Damage control by Apple.  "What happens on your phone stays on your phone"....until we send it out to a third party contracting company to listen to your conversations with contact and location data shared.  Apple still has yet to issue the software patch to opt out of that 'feature'...which they failed to advise consumers they would follow that practice.  If you want something private, don't put it on your phone or in the cloud.  All Apple has done is prove their hypocrisy when they admitted to sharing conversations with third party, non-Apple employees.

Yes, you are right:   Apple has failed at making the iPhone stupid proof.

But really:  Who's fault is it when a user loads GMail or Google Maps on their phone and then Google targets them with information extracted from searching their emails or travel history?   Is that really Apple's fault?   Is it Google's?   Or, is it the person who decided to use Google apps?

Why are you deflecting to Google on the comment from @disneylandman ?  It has nothing to do with Google.  Talk about starting with an agenda. 

Google is one of the apps that steal user's data.   It's not an agenda.  It's an example.  One of many.

chasm

Bobolicious is a very bad troll noted for being wrong about pretty much everything (he's not even licious!).

He **conveniently** skipped over the fact that most of what is stored in iCloud (apart from some general metadata) is **encrypted to the point that even Apple can't read it,** but of course that would disturb his tinfoil hat so of course he didn't mention it.

But thanks for the reminder to put trolls and/or fools on my ignore list.

dewme

bobolicious said:

Even the move away from iTunes central management of apps means extra download bandwidth and apple tracking download data of every app on every device. Apple 1, customers 0?

The lack of centralized device management, or at least the small piece of device management that iTunes provided,  is an obvious annoyance when you have a slow internet connection. It’s painful. However this issue has more to do with the fragmentation of device types/versions than with Apple trying to manage everything from iCloud. The biggest bandwidth consumers are iOS updates, often multiple gigabytes, but each download image is specific to a distinct device type/version so there is less opportunity to download the iOS image once and deploy it multiple times from a single downloaded image unless you have multiple identical devices. 

You can mitigate this issue for downloaded content like apps, music, and files by setting up one of your Macs with Content Sharing enabled. But for iOS updates you’re stuck downloading one of each unique image. Note that this “fragmentation” issue related to device types/versions is only a tiny slice of the potentially disastrous “fragmentation problem” that was talked about with devices early on. It’s still fragmentation, but nothing like what would be required if developers had to specifically target every unique combination of devices with specific app versions. Sure, some apps are still specifically (and unfortunately) targeted to iPhone or iPad versions, but imagine the boatload of hurt that would be present if every combination of iPad needed a specific app version. Having to download multiple iOS images proves that the situation is still not perfect but it’s far better than what it could be. 

Like most contentious issues with Apple, there is no conspiracy, but there are some pragmatic choices that had to be made to make the best of the situation while recognizing that there is always room for improvement. It’s kind of like life in general...

bobolicious

chasm said:

Bobolicious is a very bad troll noted for being wrong about pretty much everything (he's not even licious!).

He **conveniently** skipped over the fact that most of what is stored in iCloud (apart from some general metadata) is **encrypted to the point that even Apple can't read it,** but of course that would disturb his tinfoil hat so of course he didn't mention it.

But thanks for the reminder to put trolls and/or fools on my ignore list.

en.wikipedia.org/wiki/List_of_security_hacking_incidents
www.datamation.com/cloud-computing/slideshows/top-10-cloud-computing-failures.html
blog.storagecraft.com/7-infamous-cloud-security-breaches/
mergertechnology.com/cloud-storage/crime-in-the-cloud-the-largest-cloud-data-breaches-3726
www.zdnet.com/pictures/biggest-hacks-leaks-and-data-breaches-2017/
www.foxbusiness.com/features/why-hackers-love-the-cloud

“The problem with the cloud is that it simply expands the systemic vulnerabilities that have existed since the Internet was developed.  The internet was built for redundancy, not security,” Will Donaldson, CEO of digital security firm nomx"

Do we really want a world built on centralized private highly portable data repositories exposed to infinite potential many to one 'attack' vectors...?