CIRP's results are based on a "survey of 500 US Apple customers" who purchased an iPhone, iPad, or Mac between July and September. This is a too-small pool to base general ownership trends in the United States, especially as it takes only the view of customers who bought more expensive items, and not existing iOS device or Mac owners buying the accessories.
LOL. I was reading through, trying to ascertain exactly where they got these numbers and why they were derided as questionable. Sort of buried the lede there, huh?
I also question the entire "other Apple products" figures, but since it's based on the 500 Apple customer survey, that's not surprising. GIGO.
Yep, went right there with you...
Tying to predict anything surveying 500 people is worthless.This company does not have the resource to do a proper analysis so any of their conclusions are pure speculation. With that said, will Apple's installed base stop growing, that is a given, those the reason Apple move to a subscription business modal which is the gift that keeps giving. Eventually Apple's install base will top out there as well.
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Tying to predict anything surveying 500 people is worthless.This company does not have the resource to do a proper analysis so any of their conclusions are pure speculation. With that said, will Apple's installed base stop growing, that is a given, those the reason Apple move to a subscription business modal which is the gift that keeps giving. Eventually Apple's install base will top out there as well.