YouTube TV to cancel subscriptions purchased through Apple in-app payments in March
Google's YouTube unit this week informed YouTube TV customers of a change in policy that will see a discontinuation of subscriptions purchased through Apple's in-app payments mechanism, forcing users to subscribe elsewhere or cancel the service.
According to a letter sent to YouTube TV customers, the company will stop accepting payments for subscriptions through Apple's in-app system on March 13.
As noted by MacRumors, current members of the service can continue to watch YouTube TV content on Apple devices, meaning the service itself is not being pulled from the App Store.
"You'll be billed for one final month of service and then your in-app purchase subscription will be canceled automatically on your billing date after March, 13, 2020," the letter reads.
YouTube failed to clarify the change in policy, but Apple's traditional 30% cut of all in-app payments likely played a role in the decision. In a bid to encourage adoption of subscription payment models, Apple lowers its take of App Store fees to 15% for users who hold a monthly subscription for over a year.
To compensate, YouTube TV customers who pay in-app on Apple devices are charged $54.99 a month, higher than the typical $49.99 fee applied to all other customers. YouTube put a halt to new subscriptions made via in-app purchases on iPhone and iPad months ago, but has until now allowed existing users to continue to use Apple's mechanism to process monthly payments.
The change in YouTube TV's terms comes amid rumors that the company is mulling an expansion of its service that allows users to sign up and subscribe to premium third-party streaming services. Apple currently offers a similar product in Apple TV Channels.
According to a letter sent to YouTube TV customers, the company will stop accepting payments for subscriptions through Apple's in-app system on March 13.
As noted by MacRumors, current members of the service can continue to watch YouTube TV content on Apple devices, meaning the service itself is not being pulled from the App Store.
"You'll be billed for one final month of service and then your in-app purchase subscription will be canceled automatically on your billing date after March, 13, 2020," the letter reads.
YouTube failed to clarify the change in policy, but Apple's traditional 30% cut of all in-app payments likely played a role in the decision. In a bid to encourage adoption of subscription payment models, Apple lowers its take of App Store fees to 15% for users who hold a monthly subscription for over a year.
To compensate, YouTube TV customers who pay in-app on Apple devices are charged $54.99 a month, higher than the typical $49.99 fee applied to all other customers. YouTube put a halt to new subscriptions made via in-app purchases on iPhone and iPad months ago, but has until now allowed existing users to continue to use Apple's mechanism to process monthly payments.
The change in YouTube TV's terms comes amid rumors that the company is mulling an expansion of its service that allows users to sign up and subscribe to premium third-party streaming services. Apple currently offers a similar product in Apple TV Channels.
Comments
With that said YouTube and YouTube TV are two almost completely different products that serve different markets.
Eventually it will only be the little devs and micro-payments going through Apple.
I wonder if Apple is ever going to do something to reverse this trend, or if they care...
Would making it 5% bring everyone back on board, and have the transactions go through Apple? There must be a number...
I sometimes get the offer to sign up to a YouTube subscription service but I really don't need that. The ads are more in your face than before on some channels but not enough to avoid like the plague.
He was talking about the app though, and I agree with that, the app is garbage. I never use the app on my iPhone or iPad. It is very limited and far worse than when I just go to Youtube on my Mac using a browser.
I am not sure where you are located, but basic cable where I am at is more than 54.00 a month? Basic cable alone with no bundled service discount starts at $59.99 a month and that doesn't include the equipment rental ( Tivo or digital box ). Most of the cheaper deals are bundled or only a 1 year new customer price. I think they are all too expensive and don't subscribe, but felt the need to add my 2c on the rip off pricing of "Basic" cable.
I use it on Android of course (both phone and TV).
My biggest gripe on the T.V version is that there are no comments available (for reading or writing) and that I can't seem to search within a channel.
On the phone, I can't get back to the search box without first minimising the video and then closing it.
Or is it the aesthetic angle?
Why should we pay the fee when they are not willing to do the same?
If a developer is prominent enough and already has their own sales channels of course they should consider it. That's the way a good business is run. Whether to do it or not varies with each app and situation.