Japanese 'Behind the Mac' ad shows MacBook appearances in anime

in General Discussion edited February 2020
Apple's latest "Behind the Mac" commercial released on YouTube is an animated affair, with the 30-second spot aimed at Japanese consumers celebrating occasions when Apple products appear in cartoons produced in the country.

Published to the Apple Japan YouTube account on Thursday, the short ad spot quickly switches between multiple anime shows and films that include an Apple product in some form on the screen. Among the items on show are MacBooks, an iPhone, and AirPods.

Some of the clips shown include what are Apple products by physical design, but not by branding, due to a tendency for some shows to use parody brands instead, such as a pear logo or an apple with two bite marks. In some clips, the branding is more direct in identifying it as a MacBook, including one scene where it is visible at the bottom of the display.

The music in the background is sung by artist Yoshiho Nakamura. Clips featured in the piece come from shows including:

  • "Keroro Gunsou"

  • "Mr Osomatsu"

  • "New Game!"

  • "Weathering With You"

  • "The Wonderland"

  • "Your Name"
The ad forms part of Apple's "Behind the Mac" campaign, which promotes the use of Macs in creative industries, most prominently music production. In this particular video, it seems more to promote how Macs could be used in animation production, and at least are inspiring some shows to include depictions of the MacBook.

The description for the video includes a link taking users to a page on the Apple website, explaining how Macs are useful for students and those in education. The page features a similarly animated theme.


  • Reply 1 of 9
    I just watched something... I’m not sure what...
  • Reply 2 of 9
    Ha ha. Very cool. Like it.
  • Reply 3 of 9
    I dig it, great commercial spot, seems unique and unexpected. 
  • Reply 4 of 9
    chadbagchadbag Posts: 1,473member
    Awesome commercial.  And specific to the Japanese market (vs recycled international ads).     (I am not Japanese but my wife is and we go there every other year — won’t claim to be an expert but we have a lot of Japanese culture in our house and in family experiences).  
  • Reply 5 of 9
    Loved it. Awesome!!! I’m an anime fan and that was really an original spot. 
    edited February 2020 Beatsravnorodom
  • Reply 6 of 9
    Rayz2016Rayz2016 Posts: 6,957member
    Nicely done. 

    Even had that white circle around someone’s head that I’ve never really understood. 
  • Reply 7 of 9
    BeatsBeats Posts: 2,531member
    I just watched something... I’m not sure what...

    I know it's a knee-jerk reaction to trash talk everything Apple but, I didn't see anything wrong with it. 
  • Reply 8 of 9
    DAalsethDAalseth Posts: 1,732member
    Very nicely done. I especially liked the variety of anime styles. 
  • Reply 9 of 9
    The Apple with two bites out of it has been on the Simpson’s for years.

    edited February 2020 ravnorodom
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